Canes Logo

Raising Canes LogoCanes Logo PNG

The friendly logo of Canes sets the tone for a pleasant atmosphere and tasty food. It is bright yet unobtrusive, indicating a visual balance between textual and graphic elements. Certainly, it exudes a passion for food and a love for spicy and hot dishes.

Canes: Brand overview

Cane’s is a fast-food chain widespread in the USA, UAE, Saudi Arabia, Kuwait, and Bahrain. It offers a signature menu, including chicken fingers, soft drinks, french fries, coleslaw, Texas toast, and cane sauce. The first restaurant opened in 1996, founded by Todd Graves and Craig Silvey. As of 2023, the number of eateries exceeded 700. They are managed from the headquarters located in Baton Rouge, Louisiana.

Meaning and History

Canes Logo History

The founders of Raising Cane’s utilized a business plan and modest experience working in a similar service (Todd Graves was an employee of Guthrie’s Chicken Fingers). However, they used their savings and a bank loan due to difficulty finding investors (the plan was constantly rejected). Later, Craig Silvey sold his share and left the business, leaving all responsibilities to Graves, including the design of the restaurant and its identity. He named the establishment after his Labrador, incorporating the dog’s name into the logo. Since then, the dog has been considered the mascot. The emblem represents a harmonious combination of text and graphics.

What is Canes?

Canes (more precisely, Raising Cane’s) is a chain of American fast-food restaurants. It includes over 700 locations in the USA, UAE, Saudi Arabia, Kuwait, and Bahrain, serving a standard menu of chicken fingers accompanied by french fries, Texas toast, and coleslaw. Soft drinks and cane sauce are offered as well. Todd Graves and Craig Silvey founded the company. It was established in 1996. The headquarters is located in Baton Rouge, Louisiana.

1996 – 2001

Raising Cane's Logo 1996

The Canes logo contains the inscription “Raising Cane’s Chicken Fingers,” which is divided into several levels. The top line is occupied by the first word, which is rendered in a handwritten font. The glyphs are connected, neat, and calligraphic. They are colored in black and outlined in white to stand out clearly against a dark background. The first letter is much taller than the rest: being uppercase, it towers over the emblem. The middle row is essentially the name itself, short and expressive. It is in uppercase and set in massive characters with barely noticeable serifs that look like thickenings. The lower inscription includes the last two words: “Chicken Fingers.” They also have a handwritten style. The background is a regular-shaped black oval.

2001 – today

Raising Cane's Logo

Designers modernized the style of the inscriptions: they made them italicized, leaving only the last row straight to visually separate it from the name. The yellow word “Raising” is set in a semi-connected font, as the characters are broken into two groups: letters connected in the syllables “ais” and “ing,” while “R” stands alone. It is uppercase, with an elongated top stroke extending to the left. The central line with “Cane’s” is the largest: white, massive, with a black outline and a right-side shadow on each glyph. The phrase “Chicken Fingers” is set in a geometric font in a strict style with serifs. The black smooth letters are distinctly visible on the yellow-beige background, as they are surrounded by a white frame. Designers repainted the oval in red and ran a thin black line around the edge.

Font and Colors

Raising Cane's Emblem

Each part of the four-component name has individual typography. The top row is set in the Laser font, the second in Sydney Serial and Custom, and the third in Brush Script and City Bold (depending on the year of the emblem’s appearance).

Raising Cane's Symbol

The color of the Canes logo also varies. If the early version was predominantly monochrome (a combination of black and white), then later yellow in two shades, beige-gold and red, were added. They excellently diversified the contrasting palette, making the sign bright and appealing.