Centene Logo

Centene LogoCentene Logo PNG

The Centene logo represents stability and flexibility, consistency and diversity, a comprehensive approach, and corporate reliability. Its two-tiered emblem displays a wide product range for a large client base.

Centene: Brand overview

Founder:Elizabeth “Betty” Brinn
St. Louis, Missouri, U.S.
Centene is a healthcare insurer operating in the US, Spain, and the UK. It serves around 25.5 million clients. According to Fortune, the company ranks 57th in size. It employs over 71,000 staff.

Meaning and History

Centene Logo History

Initially, the company, Family Hospital Physician Associates, was located in a hospital basement and operated as a non-profit founded by a former hospital accountant. The name Centene Corporation was introduced in 1997, likely when the well-known logo was also created. This change occurred with the arrival of the new director, Michael Neidorff. Throughout its existence, the emblem has remained unchanged, signifying consistency and reliability for investors.

What is Centene? 

One of the top five global insurance companies. Initially emerging as a non-profit organization, it now makes a profit of 1.8 billion annually and ranks among the top 25 largest companies in the US. It implements health care programs. Among its products are Medicaid, ACA, Tricare, and Medicare.

1984 – today

Centene Logo

The logo consists of large, bold, confident blue letters. It exudes dignity and reflects the company’s primary mission – citizens should have access to quality medical care. The massive glyphs demonstrate:

  • Strength and power of the company. The corporation owns a network of 50 private hospitals and managed pharmacy benefits until 2022. It serves 23 million individuals in 50 states with WellCare.
  • Reliability of investments. The company is listed on the Fortune 500.
  • High payouts. About 86 billion dollars are spent on payouts.

Centene comes from the Latin word for “hundreds” and likely embodies the multitude of clients served by the insurance programs.

The central “T” has an extended lower leg. This design choice transforms the letter into an anchor symbol, creating a feeling of care and support for customers.

Interestingly, the “T” divides the name into two parts: “Cent” (hundred) and “tene” (hold). It’s likely indicating 100,000 policyholders. The name change probably marked this milestone in the company’s development. It is known that by 2001, there were 235,000 clients, so in 1997, 100,000 was a plausible number.

From the elongated leg of the “T,” the word “Corporation” is written in a fine gray-yellow cursive, leaning to the right. This inscription emphasizes progress and a drive for growth and expansion. Over the years, the company gradually acquired competitors. By 2008, Centene already owned eight subsidiaries. In 2013, the giant served 2.7 million clients.

Font and Colors

The color blue dominates the logo. This shade is full of strength and stability. It speaks of constant technical progress, innovation, and the incorporation of new medical developments and equipment.

The gray hue signifies the regularity of deposits and monthly interest rates. It underscores routine and consistency, indicating the company’s loyalty to depositors.

The inscription combines two fonts – bulky, formal, and light and fluid. This choice highlights the company’s diverse offerings, where everyone can find an insurance plan suitable for them.

Centene color codes

Indigo DyeHex color:#094168
RGB:9 65 104
CMYK:91 38 0 59
Pantone:PMS 2955 C
Spanish GrayHex color:#98958c
RGB:152 149 140
CMYK:0 2 8 40
Pantone:PMS 402 C