Chanel Logo

Chanel LogoChanel Logo PNG

The iconic Chanel logo has remained unchanged for nearly a century. Revolutionizing clothing and cosmetics design, the brand created an equally revolutionary style. The stylishness and aesthetics of the succinct emblem symbolize the purity, openness, chic, and elegance of the products.

Chanel: Brand overview

Founder:Coco Chanel
London, United Kingdom
Chanel is a legendary fashion house and eponymous company founded in 1910 and located in Paris, France. It was created by couturier Coco Chanel. They specialize in the development and production of fashionable clothing, footwear, accessories, and various luxury items.

Meaning and History

Chanel Logo History

The logo of the iconic fashion house appeared immediately and has never changed, existing for nearly a century. It was personally designed by Coco Chanel. A slightly modified logo appeared in 1925, and since then, it has marked all branded products. It was first seen on the packaging of the famous Chanel No.5 perfume.

However, the designer left no clues about the origin of the mysterious sign or what it means. Discussions about this have been ongoing for many years, and experts have concluded that the logo represents two mirror-reflected letters “C.” These are the abbreviated initials of the name and surname of the founder of the most famous fashion house. This version is the most plausible, although there are several others.

What is Chanel?

Chanel is a French fashion house that designs and produces clothing, perfumery, and luxury items. It belongs to the high fashion level and is located in one of the world’s fashion centers – Paris. The brand appeared in 1909 and was opened by the famous fashion designer Coco Chanel, after whom it was named. She revolutionized conventional trends, offering new beauty standards.

The founder of the world-famous fashion house gave no explanations regarding the symbolism of her sign. Therefore, it is believed to represent her name and surname (Coco Chanel), from which two capital letters are taken. They are placed on top of each other and face in opposite directions, forming a vertical oval with pointed ends in the center.

Font and Colors

Chanel Emblem

The branding consists of two “C” letters. They are identical and intersect each other, although they are directed in different ways. They are executed in a classic uppercase sans-serif font. Below them is the full name of the fashion house, written in the same font as the top signs. The style is similar – leaning towards minimalism and succinctness.

The color palette of the logo consists of a combination of black and white. The first symbolizes purity and openness, and the second – perfection, chic, and elegance. The dark palette is predominant. Therefore, the logo is most often used in monochrome, without tonal excesses and bright accents.

Chanel Symbol

The interpretation of the logo is ambiguous, as there are several versions of the origin of the two intersecting “C”s. One of them is related to an image from the work of the Russian artist Mikhail Vrubel. In his work from 1886, two crossed horseshoes are drawn as a sign of undeniable luck and fortune.

The next version asserts that the logo depicts wedding rings. The fact is that Coco dated businessman Arthur Capel for ten years, who helped her open her first boutique in Paris. To commemorate this event, she devised romantic symbolism based on the initial letters of two names – hers and her lover’s. The designer also gave them the characteristic shape of a ring.

The same font – square-cut, grotesque, representing the Sans Serif series – is used in the textual and graphic parts of the logo. It is simple, strict, and minimalist. The succinct style is also emphasized by the color: the monochrome version of the logo is built on the classic combination of black (signs) and white (background).

Chanel color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


When was the Chanel logo developed?

The Chanel logo was created much later than the fashion house it represents. The emblem appeared in 1925 and has been used in its original form ever since. It was authored by Coco Chanel herself.

Why is the Chanel logo cc?

The Chanel logo indeed uses a double “CC,” each of which is mirror-reflected and turned in the opposite direction. This structure was chosen because it elegantly reflects the abbreviated version of the name and surname of the owner of the French fashion house – the famous Coco Chanel. There are other versions of the origin of the double letters, but they are all related to her persona.

Has the Chanel logo ever changed?

No, the Chanel logo has never changed. It appeared later than the opening of the French haute couture house (in 1925) and has never been revised. The emblem exists in its original design.