In today’s market, the Chinese industry has firmly established itself. This applies not only to economy-segment goods, with which China is usually associated, but also to many other things. Among them are famous Chinese motorcycle brands and the concepts behind their logos. Each such logo is a miniature representation of the company’s message to customers.
What are Chinese motorcycle brands?
This is an overview of the most famous motorcycle brands registered in China and manufactured in Chinese factories. Among them are CF Moto, Haojue, Jialing, Jianshe, Lexmoto, Lifan, Loncin, Qianjiang, Shineray, and Wuxi Futong.
CF Moto
The company recently celebrated its 30th anniversary in the motorcycle and ATV market. CF Moto is China’s most powerful exporter of these vehicles. Until two years ago, the company had around 2,700 showrooms worldwide.
Initially, the company specialized only in motorcycle production. Over ten years ago, it added ATVs to its assortment, which many extreme sports fans worldwide have appreciated.
When considering the company logo, the symbolism in the “metallic” color immediately catches the eye. This is organic in this context because not-for-nothing motorcycles are often called “iron horses.” The symbol, enclosed in a horizontal oval, resembles a cross between the letters C and F. This is a very good design solution. Inclined letters evoke associations with dynamics and drive, which are characteristic of motorcycle riding.
At the bottom of the logo is the company’s name. The brand name looks fresh and stylish, and the soft letter outlines fit the overall shape of this logo.
Haojue
Haojue is a large, modern Chinese manufacturer that produces about 2 million units annually. It mainly serves the state’s domestic market.
The company’s logo looks very ambitious. The logo designers made a stylized crown from the two letters in the brand name. Such a decision is beneficial in several contexts at once:
- Visual accent gives the logo expressiveness.
- The crown, as a symbol, conveys prestige and status.
- Red color visually strengthens this part of the logo.
The symbol itself is blue, with the company’s name underneath. This is a winning option for balance. Blue tones in logos indicate the company’s seriousness and its deep, thoughtful approach to its business. Thus, the depth of blue balances some of the red color’s provocation. The logo is thoughtful and cute.
Jialing
The company’s peculiarity is that it is state-owned. Its history is solid and interesting, as it was founded in 1875. Initially, it produced military equipment and weapons. Changes in the company’s strategic course occurred much later, in 1979. It was during this period that the company started producing motorcycles.
The company logo uses white, black, and blue tones. The combination of white and black indicates concreteness and efficiency. The blue color, as in the previous logo, gives more depth. Soft shapes and smooth lines characterize the font and the image above it. The only exception is the isosceles rhombus within the visual form.
Jianshe
The history of the Jianshe brand is somewhat similar to that of Jialing. In 1889, it was founded as a firearms factory. For a long time, Jianshe served as a leading defense enterprise in the state. In 1980, motorcycle production began. In 2004, the company became Yamaha’s largest partner in China. This path shows the development and willingness to transform.
The company logo combines red, white, blue, and turquoise shades. If we analyze the stylistics, we can note that the combination of blue and turquoise font shades with smooth outlines is a trend. The same can be said about how the letters that make up the company’s name are reflected in stylish visual forms. In this case, the symbol, which uses white and red colors, is enclosed in a red square. This makes the logo recognizable and effective. The calmer shades of the letters add harmony to the overall picture.
Lexmoto
Lexmoto is another popular Chinese motorcycle manufacturer. Among the company’s priorities for its target audience are fuel efficiency and driving pleasure. The company is a major importer of motorcycles. For example, Lexmoto motorcycles are the third-most-popular brand in the UK.
The logo uses black and red colors. Black font complements the symbol formed by three rhombuses in the overall composition. As in some other variants described earlier, geometric shapes are balanced by the font’s smooth outlines.
Lifan
Lifan is a major global motorcycle exporter. By some estimates, the company is the most recognizable in its segment for motorcycle exports. It is known for its large production volumes and successful sales of manufactured motorcycles, and its research department is responsible for developing modern production technologies. Thus, today, the company owns about 7,000 patents.
Again, we see black and red colors in the logo. The capital letter of the name is used three times, each in a different size. This visual composition is enclosed in a horizontal oval. The brevity and catchiness of the red color make the logo bright. The trademark name is written in black letters with smoothed edges. All logo letters are angled, providing stylistic unity. It is also important that the company presents itself through the logo without deviating from the general trends. It is about the oblique letters.
Loncin
The company is known for its production facilities and is one of the most popular in China. Not least, the company’s success ensured cooperation with BMW, for which it produces 30,000 engines per year. Loncin is one of the few companies that participated in international FIM competitions. In MotoGP races, the company has shown that it is the only Chinese manufacturer whose motorcycles can compete at the highest level.
The Loncin logo has the same slanted font with smoothed letter corners. Again, it combines red, white, and black colors. The slanted rhombus is divided into segments. In general, the logo concept is stylistically unified and aligns with prevailing trends in Chinese motorcycle brand logos.
Qianjiang
Qianjiang is among the few brands that have successfully tapped the European market. It is not without reason that a special second name, Keeway, was even invented for export, making it more recognizable both in sound and meaning for the European audience.
Even though the company’s logo conveys the trends described above, it looks unique. Among the common solutions designers use are red color and oblique, “soft”- edged letters. We can observe the same in the visual stylization of the first letter of the name. However, the very format of this stylization, with the letter Q depicted as a key, makes it highly recognizable. This is what makes this logo stand out among the others.
Shineray
A kind of “chip” of the company Shineray in the production process can be called, as this is one of the few Chinese enterprises specializing in off-road vehicle production.
The brand’s logo uses black and red colors, which is no longer new. The same can be said of the visual symbolism within a horizontal oval, which has already been seen in the previously described logos. However, this logo has some unique solutions. For example, the brand name uses different text colors. Its interesting presentation is unique, some letters pass into others.
Wuxi Futong
The Wuxi Futong logo also uses a horizontal oval. However, it has a bright blue color applied. Interestingly, the letter F is “inscribed” in the logo: one part merges with part of the oval, and the other two lines lead to the center.
On the one hand, the blue color symbolizes depth and seriousness; on the other hand, its bright, saturated shade conveys dynamism.
Although the company was registered in 2007, it has a long history. However, significant production volumes and strong car demand allow Wuxi Futong to confidently maintain its market position.
Zongshen
In the Zongshen logo, we again see red and an italic font. However, distinctive features make this logo recognizable and interesting, as seen in the Qianjiang brand. These are wings depicted by combining and crossing several tiers of red lines. The figure above the brand name looks very effective in the logo. It visually strengthens it.
As for the company’s history, its rapid rise to success largely reflects the idea behind the logo. In 1992, Master Zuo Zongshen founded a small workshop. Today, this man is one of the top 100 wealthiest in China, and his path is compared to the success of the founder of Honda.
A characteristic feature of the logos of Chinese motorcycle brands is their frequent use of similar visual techniques. These are black, red, white, and blue colors. It is also the stylization of letters to match the meanings conveyed by the company name. Another such feature is the use of geometric shapes, particularly ovals. And slanted fonts as if reminded of the movement to which the motorcycles of these companies “call.” At the same time, each logo conveys something unique that makes it recognizable among others.