In the modern market, the Chinese industry has firmly taken its position. This applies not only to the goods of the economy segment with which China is usually associated but also much more. Among them are famous Chinese motorcycle brands and the concepts behind their logos. Each such logo is a miniature display of the company’s message to convey to customers.
The company recently celebrated its 30th anniversary in the motorcycle and ATV market. CF Moto is the most powerful Chinese exporter of these vehicles. Just two years ago, the number of the company’s showrooms, which are represented worldwide, numbered about 2,700.
Initially, the company specialized only in the production of motorcycles. More than ten years ago, ATVs were added to its range, which many fans of extreme sports worldwide managed to appreciate.
When considering the logo of the company, the symbolism in the metallic color immediately catches the eye. This is organic in this context because motorcycles are often called “iron horses” for a reason. The symbol enclosed in a horizontal oval resembles a cross between the letters C and F. This is a very successful design decision. The letters that are tilted evoke the association of dynamics and drive, so characteristic of riding a motorcycle.
At the bottom of the logo is the name of the company. The name of the brand looks fresh and stylish, and the soft outlines of the letters fit into the overall concept of the forms of this logo.
Haojue is a large modern Chinese manufacturer. It produces about 2 million units of products per year. It works mainly for the domestic market of its state.
The logo of this company looks very ambitious. From the two letters that are in the brand name, the logo designers made a stylized crown. This solution is beneficial in several contexts at once:
- visual accent gives expressiveness to the logo;
- the crown as a symbol carries a certain meaning – it reminds of prestige and status;
- red color visually enhances this part of the logo.
Below the symbol itself is the name of the company for which the color blue has been selected. This is a winning option in terms of balance. Blue tones in logos indicate the seriousness of the company, its deep and thoughtful approach to its business. Thus, some provocativeness of the red is balanced by the depth of the blue. The logo is thought out and cute.
The peculiarity of the company is that it is in the state form of ownership. Its history is very solid and interesting since the company was founded back in 1875. Initially, it produced military equipment and weapons. The changes in the strategic course of the company happened much later – in 1979. It was during this period that the company began to manufacture motorcycles.
The company logo uses white, black, and blue tones. The combination of white and black, in principle, testifies to the specificity and efficiency. Blue, as with the previous logo, adds more depth. Soft shapes and smooth lines are characteristic of both the font and the image above it. The only exception is the isosceles rhombus inside the visual shape.
The history of the Jianshe brand is somewhat similar to the history of the Jialing company. In 1889, it was founded as a firearms factory. For a long time, Jianshe has played the role of the leading defense enterprise in the state. Motorcycle production began in 1980. And in 2004, the company becomes the largest Yamaha partner in China. This path is evidence of development and readiness for transformation.
The company logo combines red, white, and blue-turquoise shades. If you analyze the stylistics, then it can be noted that the use of blue and turquoise shades of the font in combination with smooth outlines is a kind of trend. The same can be said for how the letters that make up a company name are reflected in stylish visual shapes. In this case, a symbol that uses white and red is enclosed in a red square. This makes the logo recognizable and effective. A calmer shade of letters gives the overall picture harmony.
Lexmoto is another popular Chinese motorcycle manufacturer. Among the priorities on which the company focuses in front of its target audience are economy and driving pleasure. The company is a major importer of motorcycles. For example, Lexmoto motorcycles are the third most popular in the UK.
The logo uses black and red colors. A black font complements the symbol formed by three rhombuses in the overall composition. As with some of the previously described options, geometric shapes are balanced by the flowing outlines of the type.
Lifan is a powerful motorcycle exporter to the world. According to some estimates, the company is called the most recognizable among those who send produced motorcycles for export in its segment. It is famous not only for its large production volumes and successful sales of manufactured motorcycles but also for its research department, responsible for developing modern technologies for production. So, today the enterprise owns about 7 thousand patents.
Again, we see the use of black and red in the logo. The capital letter of the name is used three times in different sizes. This visual composition is enclosed in a horizontal oval. The laconism and showiness of red make the logo bright. The brand name is written in black letters with anti-aliased edges. All letters of the logo are angled to ensure stylistic consistency. Another important aspect is that the company presents itself through the logo without breaking away from general trends. We are talking about oblique letters.
The enterprise is known for its production facilities and is one of the most popular in China. Last but not least, the company is so successful due to its cooperation with BMW, for which it produces 30,000 engines a year. Loncin is one of the few companies to have competed in international FIM competitions. And in MotoGP races, the company has shown that it is the only Chinese manufacturer whose bikes can compete at the level of such a competition.
The Loncin logo features the same oblique font with smoothed corners of the letters. And again, this is a combination of red, white, and black. The oblique rhombus is divided into segments. In general, the concept of the logo looks stylistically uniform and in line with the general trends that are inherent in the logo of Chinese motorcycle brands.
Qianjiang is one of the few brands that have successfully penetrated the European market. No wonder they even came up with a special second name Keeway for export, which is more recognizable both in sound and meaning for the European audience.
Even though the company’s logo conveys the trends that have already been described several times above, it looks unique. Common solutions used by designers include the use of red and oblique letters with “soft” edges. We can see the same in the visual stylization of the first letter of the name. However, the very format of this styling, where the letter Q is depicted as a key, makes it very recognizable. This is how this logo stands out from others.
A kind of “trick” of the Shineray company in the production process can be called the fact that one of the few Chinese enterprises that specializes in the production of off-road vehicles.
The brand logo uses black and red colors, which are no longer new. The same can be said about the visual symbolism enclosed in a horizontal oval, which has already been encountered in the previously described logos. However, there are some unique solutions to this logo. For example, the fact that the brand name uses different text colors. And the uniqueness lies in their interesting presentation – where some letters pass into others.
The Wuxi Futong logo also uses a horizontal oval. However, it has a bright blue color applied to it. The letter F is interestingly “inscribed” in the logo, one part of which merges with a part of the oval, and the other two lines go towards the center.
On the one hand, blue symbolizes the depth of approach and seriousness; on the other hand, its bright and rich shade conveys the idea of dynamism.
If we talk about the history of the company, then it is quite young. The company was registered in 2007. But despite this, considerable production volumes and the demand for vehicles make it possible for Wuxi Futong to take its position in the market confidently.
In the Zongshen logo, we again see the red and italic font. But there are also distinctive features due to which this logo becomes recognizable and interesting, as in the example of the Qianjiang brand. These are wings depicted by combining and crossing several tiers of red lines. Such a figure above the brand name looks quite impressive in the logo. She visually enhances it.
As for the company’s history, its meteoric rise to success largely reflects the idea behind the logo. In 1992, Master Zuo Zongshen founded a small workshop. And today, this person is included in the TOP-100 of the most affluent in China, and his path is compared with the success of the founder of “Honda.”
A characteristic feature of Chinese motorcycle brand logos is that they often use similar visual techniques. They are black, red, white and blue. It is also a stylization of letters for the meanings conveyed by the name of the company. Another such feature is the use of geometric shapes, in particular ovals. And the oblique fonts seem to remind of the movement that the motorcycles of these companies “call” for. At the same time, each logo conveys something unique, which makes it recognizable among others.