Coach is synonymous with quality multiplied by years of tradition. The luxury handbags, jewelry, watches, wallets, scarves, sunglasses, and other accessories marketed under this brand are considered the benchmark for New York fashion. Aromatic products are no less famous: perfumes, shower gels, lotions, and creams. And since 2017, the manufacturer has been manufacturing luxury footwear and designer clothing. Coincidentally, the Coach holding company changed its name to Tapestry, Inc. that same year. But she still retains the Coach New York trademark – a reminder of a glorious history that began with a small workshop in Manhattan.
Meaning and History
In 1941, a family of artisans teamed up to create handcrafted leather goods. The craftsmen named their mini-enterprise Manhattan Leather Bags and only dealt with wallets for a long period. Over time, they expanded the business because new ways of processing leather allowed them to expand their range. The sales volumes grew rapidly; the products were distributed overseas. By the time the brand had a chain of its boutiques, it was already known under Coach.
Its logo has become famous all over the world, becoming a testament to high quality and elitism. Bonnie Cashin developed the first version of the logo. She joined the company in 1961 and served as Creative Director for a long time.
1941 – 2013
As a result of the rebranding, the organization received the new name Coach and the associated logo. This is a well-known image of a carriage, coachman, and two harnessed horses ready to hit the road. One horse shifts impatiently from foot to foot, and the other stands still, waiting for the command. There is also a dynamic in the image of the coachman – he holds a whip in his hand.
The second element of the composition is a rectangular plaque with cut corners. The name of the brand is written in it, for which the designers used a font similar to the stencil. The letters are half black, half white. On the same plate, but slightly below, is the year Coach was founded. It is presented in an abbreviated format: “EST. 1941 “.
The third part of the logo is the city’s name where the workshop was previously based, and now the fashion concern is located. The designers have aligned the word combination “NEW YORK” in the center, like the rest of the lettering. Its font is similar to a sans serif typeface.
2013 – present
The Coach emblem evolved in 2013. Upon closer examination, it is noticeable that the shape of the carriage, the horses’ details, and the coachman’s look have changed. The whip no longer hangs down freely but bends in a loop, creating the effect of movement. But in general, the design remains the same as before: the graphic element is completely black and contains small splashes of white.
Below is the name of the trademark – this time without the year of foundation. It is written in one-color type with contrasting strokes and elongated serifs. The polygonal frame is gone, as is the mention of the city in which Coach is based. But the plate is on the second logo. Inside it is the company’s name, for which the designers have chosen a slightly different font. This is a modern interpretation of the old wordmark.
Font and Colors of the Emblem
Coach still uses the iconic classic emblem. A coachman, a carriage, and two horses are the most recognizable symbol of the brand, so no one is in a hurry to carry out a global redesign. The logo has proven itself well and has stood the test of time. Now he adorns all the fashionable goods that the New York manufacturer produces.
The old Coach font is similar to AZ Placid Regular or Ecuyer Dax, although the differences are noticeable. Long serifs unite them at the ends and a double color: dark contours are combined with the inner emptiness. In the new version, the inscription is completely black. The designers painted over the gaps and aligned the lines to make them look modern. The letterforms are unclear on the logo in the frame, and both “C” are missing the bottom serif.
The primary color was and remains black, and the secondary color is white. Such a seemingly simple combination symbolizes prestige, superiority, elitism, and a high level of the brand.