Comme des Garçons Play Logo

Comme des Garçons Play Logo PNG

If the parent company’s emblem is elegantly restrained, the Comme des Garçons Play logo is romantically provocative. It consists of a classic element of love, manifested both for the brand and for all the products it offers. Also, this sign is a symbol of youth, as this population category is the primary consumer segment.

Meaning and History

To raise the prestige of Comme des Garçons and expand the consumer segment, Rei Kawakubo switched to producing unusual clothing, predominantly sporty-casual style. A restrained color palette, playful mood, and basic silhouettes characterize play collections. Sweatshirts, caps, cardigans, t-shirts, sneakers, and other products are adorned with an original logo, allowing the instant recognition of branded products and distinguishing them from any other.

The line was launched in 2002 and supplemented with an individual sign – bright, stylish, extraordinary, with a provocative character. Although it is a classic heart, it does not look as tender and sweet as it usually does in love messages. This symbol is rougher, despite the pleading gaze of the large eyes. The creator of the emblem is Polish artist Filip Pagowski. He worked on the visual identity of the new brand at the request of Rei Kawakubo. Before starting work, the author visited several of the designer’s fashion performances to immerse himself in the atmosphere of the Play line.

What is Comme des Garçons Play?

Comme des Garçons Play is a Japanese-French fashion brand. It appeared in 2002 as part of the eponymous company. Fashion designer Rei Kawakubo created it.

2002 – today

The Comme des Garçons Play logo is a bright red heart that expresses love: for fashion, the brand, the offered products, those who created them, and, of course, those for whom they are intended. The unusual shape of the romantic symbol perfectly fits the concept of non-standard products – modern, youthful, and somewhat provocative. The iconic sign is depicted with angular lines, uneven and uncalibrated, looking as if it was drawn by the uncertain hand of a teenager who can’t draw but knows how to love.

The emblem’s unique feature is its eyes. The heart gazes pleadingly, penetrating the souls of customers while simultaneously flirting with them. The almond-shaped eye sockets are white, with black pupils inside. The logo’s bottom features the clothing line’s name, set in a playful, chopped font with rough letters. Although they lack serifs, they look harmonious – strict, and confident. The multi-level arrangement of the characters adds a playful mood and instills trust in the brand among young people. The parent company’s name is printed even smaller, including the main corporate element – a miniature star, replacing the comma under “C.”

Font and Colors

The Comme des Garçons Play logo uses a grotesque capital font belonging to the Helvetica family and reminiscent of its variation, Neue 75 Bold. The top row of letters is arranged unevenly, making them appear playful. The bottom row is smooth and less bold.

The fashion company’s key palette is the classic combination of black and white, as with the parent company. In this case, the bright red color of the modest heart effectively complements the combination.

Comme des Garçons Play color codes