Cruz Azul Logo

Cruz Azul LogoCruz Azul Logo PNG

The Cruz Azul logo in the second part is predictably blue because the Spanish translation of its name literally means this color. It also includes red and white, both of which serve as background colors. At the same time, the football team’s emblem differs from typical signs and resembles a medical organization’s symbol.

Cruz Azul: Brand overview

Cruz Azul’s history began before the football club existed. In 1881, British entrepreneur Henry Gibbon founded a hydraulic lime plant on the old Jasso hacienda in Hidalgo, México. The business later became Cooperativa La Cruz Azul, a cement producer. One of its workers was Carlos Garcés López, a footballer who played in México’s first official national-team matches in 1923 and joined the 1928 Olympic squad.

In 1925, the cooperative considered creating a sports club, initially focusing on baseball. Garcés López argued for football, and on March 22, 1927, a workers’ referendum made football the enterprise’s official sport. On May 22, 1927, the club was founded, with Garcés López as its first coach. The early team was made up of factory workers and competed in amateur regional competitions.

From 1932 to 1943, Cruz Azul represented Hidalgo eight times in national-level amateur tournaments. In 1961, the club entered México’s second division, then won promotion in 1963/64. To comply with federation rules against commercial club names, Jasso was officially renamed Ciudad Cooperativa Cruz Azul. After a modest 1964/65 debut in the top division, Raúl Cárdenas became a coach in 1966.

In 1968/69, Cruz Azul won the Primera División, the Copa México, and the CONCACAF Champions’ Cup. In 1971, the club moved to México City and Estadio Azteca, then became a force in Mexican football (Liga MX), winning titles in 1971/72, 1972/73, and 1974. Rivals included Club América and Guadalajara. After the 1997 title, Cruz Azul reached the 2001 Copa Libertadores final against Boca Juniors. On May 30, 2021, it beat Santos Laguna 2-1 on aggregate to win its ninth league title.

Meaning and History

Cruz Azul Logo History

The team’s logo has remained unchanged since its 1927 inception. Despite minor adjustments, it always contained a blue cross within a white circle and a red square, with the title at the top and bottom. In 1972, stars appeared on the coat of arms to represent Liga MX titles. At first, there were three, and the number increased each year until the stars disappeared from the emblem in 2022. The inscription “Club de Futbol” at the top was replaced, and at the bottom, instead of the word “Mexico,” the phrase “Cruz Azul” appeared. In total, this team has had eleven logos throughout its history.

What is Cruz Azul?

Cruz Azul is a Mexican soccer team. It is one of the top 100 in the world and one of the oldest in the country, having been founded in 1927. The club represents Liga MX and is owned by Cementos Cruz Azul. Its headquarters are in La Noria, in Xochimilco’s suburbs.

1964 – 1971

Cruz Azul Logo 1964

The emblem features a six-pointed coat of arms: five points at the top and one at the bottom. It is drawn with a thin contour line and contains several inscriptions inside: “AC Cruz Azul” and “Club Deportivo.” The phrases are typed in a narrow sans-serif font. They surround a red ring containing a blue double-bordered cross.

1971 – 1972

Cruz Azul Logo 1971

During this period, the heraldic shield disappeared, and a vertical rectangle replaced it, divided into several zones. A cross occupies the center of a white circle, which, in turn, is inside a red square. The upper part is reserved for the sponsor’s name, “Deportivo.” Below is the football team’s name. As before, the letters are thin, smooth, and chopped.

1972 – 1973

Cruz Azul Logo 1972

In 1972, the logo gained its first three stars. They sit at the top of the emblem: one in the center and two to the left and right, near the rectangle’s corners. No other changes were noticed.

1973 – 1974

Cruz Azul Logo 1973

The same logo, but with four stars grouped in pairs: above a rectangle with a cross in a white circle and a red square, and at the corners on both sides.

1974 – 1979

Cruz Azul Logo 1974

After the victory, the football team’s emblem was adorned with another star. There are now five: one in the center and two to its right and left.

1979 – 1980

Cruz Azul Logo 1979

The logo features six five-pointed stars with sharp rays. They are small and ungrouped, with three in each composition. The rectangular frames containing the words “Deportivo” and “Cruz Azul” disappeared.

1980 – 1995

Cruz Azul Logo 1980

For a few more years, the emblem featured seven stars. To fit everything compactly, the designers added a “cap” above the red square labeled “Deportivo.”

1995 – 1997

Cruz Azul Logo 1995

In 1995, the club underwent a major redesign, after which the Cruz Azul logo became round. The blue ring completely encircles a red square with a cross on a white background. It has seven white stars at the top and the inscription “Mexico” at the bottom.

1997 – 2021

Cruz Azul Logo 1997

One might say that the most radical changes were undertaken during this period. The designers changed the logo’s color: instead of dark blue, they used light blue. By adding a star for another team’s league victory, the developers increased the number of stars and set them apart with a large indent. They made the font in the word “Mexico” larger and the ring surrounding the cross in a white square.

2021 – 2022

Cruz Azul Logo 2021

The football club has returned to its dark blue identity. At the same time, the club approved a new font that is almost identical across all inscriptions. The letters are bold, smooth, and sans-serif. Nine stars are drawn on the rim surrounding a white field with a red square. The frame has an additional thin stroke.

2022 – today

Cruz Azul Logo

The Mexican team dropped the stars from the logo, so the words “Club de Futbol” appear at the top and “Cruz Azul” at the bottom. The designers removed the name above and below the red square. The central cross is now much larger.

Font and Colors

Cruz Azul Emblem

Mexican football players decided to make major changes to their identity in connection with the corruption scandal surrounding their sponsor, Deportivo. As a result, they removed any mention of it from the logo to show fans their honesty and independence. The changes were made in the summer of 2022. The new version also lacks stars.

Cruz Azul Symbol

The Cruz Azul logo uses a signature sans-serif typeface: smooth, flat, and tall. Moreover, there was never an antiqua in it, only a grotesque. It recalls Placard Std Bold Condensed and Railroad Gothic Pro. The Spanish word “Azul” means “blue,” so this color dominates the sports club’s identity. Red and white complement it.