Culvers Logo

Culvers LogoCulvers Logo PNG

The Culver’s logo is optimistic and welcoming, aiding the fast-food restaurant in attracting customers and confidently looking towards the future. The emblem’s friendliness reflects a pleasant atmosphere, the accessibility of dishes, and a wide menu selection.

Culvers : Brand overview

Culver’s is a fast-food chain covering 26 U.S. states. In 2013, according to Franchise Business Review, it became a leader in franchise distribution. Known for its relaxed atmosphere and extensive menu, Culver’s serves chicken sandwiches, butter burgers, cheese curds, French fries, milkshakes, salads, fish, signature frozen custard, cottage cheese, onion rings, grilled cheese, and soups. Founded by the Culver family in 1984, their first eatery, Culver’s Frozen Custard and ButterBurgers, has grown into a large network of nearly 900 locations, headquartered in Prairie du Sac, Wisconsin.

Meaning and History

Culver's Logo History

At the inception of Culver’s, the founders had already gained experience in the food service industry. Their initial family restaurant, Culver’s Frozen Custard and ButterBurgers, was later abbreviated to a single word, representing a family name. This name is featured in the logo, although the fast-food chain has three personal mascots: Scoopie (the ice cream cone), Curdis the Curd, and Goldie the Curd. However, the emblem is purely textual, with no graphic elements except for an oval background.

What is Culvers?

Culvers is a franchise in the food service industry, a network of restaurants in the U.S. with an active expansion strategy that has grown to 900 locations across 26 states. It features restaurants and quick-order stands for motorists, serving traditional chicken and French fries, along with grilled cheese, milkshakes, frozen custard, fish, salads, cheese curds, soups, and many other dishes. The Culver family – George, Ruth, Craig, and Lea – founded their first establishment in the summer of 1984 in Sauk City, Wisconsin, naming it Culver’s Frozen Custard and ButterBurgers. The headquarters are now located in Prairie du Sac.

1984 – 1990

Culver's Logo 1984

The Culvers logo features a blue ellipse with a double border. Inside, a large inscription occupies almost the entire space, set diagonally in a cursive font. The letters are bold and connected, resembling a single line with character outlines. The remaining part of the company’s name modestly sits in the bottom right: “Frozen” and “Custard” share the top line, while “ButterBurgers” fills the bottom line. This part of the logo uses a thin, uppercase, geometric, block font.

1990 – 1997

Culver's Logo 1990

After an update, the emblem transformed slightly. The ellipse no longer has a border, and the inscription inside is centered horizontally. The first word retains the individual signature style, while the bottom two lines receive a different font – flattened, wide, and semi-bold, still in a sans-serif style.

1997 – 2006

Culver's Logo 1997

The company reverted to the old Culver logo with a double border and horizontal text. It precisely matches the 1984-1990 design.

2006 – 2011

Culver's Logo 2006

The main part of the fast-food restaurant chain’s name is enlarged and placed diagonally, extending beyond the background ellipse. To give the letters clear boundaries, they are outlined. The ellipse regains its double border. The second and third parts of the name swap places: “ButterBurgers” is now in the top line, and “Frozen Custard” is in the bottom. The logo color becomes lighter.

2011 – today

Culver's Logo

The Culvers logo underwent a major transformation. All supplementary elements serving decorative and informational functions were removed. The result is a standalone inscription, retaining the cursive, handwritten style, and diagonal placement, as well as the boldness and connectivity of the letters. With the removal of the background ellipse, the company name becomes blue. The new design conveys a sense of handcraft and personalization, complementing the series of oval emblems used until now.

Font and Colors

Culver's Emblem

The cursive inscription in the emblem is done in the Brush Script typeface. The company recommends Gotham Rounded Bold for location signage, which can be substituted with Helvetica Rounded Bold according to company guidelines. There is no other text in the modern version. The palette is predominantly white and blue.

Culver's Symbol