Culvers Logo PNG
The Culver’s logo is optimistic and welcoming, aiding the fast-food restaurant in attracting customers and confidently looking towards the future. The emblem’s friendliness reflects a pleasant atmosphere, the accessibility of dishes, and a wide menu selection.
Culvers: Brand overview
Culver’s is a fast-food chain covering 26 U.S. states. In 2013, according to Franchise Business Review, it became a leader in franchise distribution. Known for its relaxed atmosphere and extensive menu, Culver’s serves chicken sandwiches, butter burgers, cheese curds, French fries, milkshakes, salads, fish, signature frozen custard, cottage cheese, onion rings, grilled cheese, and soups. Founded by the Culver family in 1984, their first eatery, Culver’s Frozen Custard and ButterBurgers, has grown into a large network of nearly 900 locations, headquartered in Prairie du Sac, Wisconsin.
In 1984, Craig and Lea Culver started their first Culver’s restaurant in Sauk City, Wisconsin, inspired by Craig’s dairy farming background. They wanted to serve fresh, high-quality, made-to-order meals. Their original menu boasted ButterBurgers from fresh beef and frozen custard made with real Wisconsin dairy. Due to their taste and friendly service, these quickly became local favorites. This success led to the opening of a second location in Baraboo, Wisconsin, three years later, laying the foundation for future growth.
The 1990s saw Culver’s start franchising, rapidly expanding its reach. By 1998, there were over 50 locations, mainly in Wisconsin and the Midwest. The 2000s brought even more growth, with hundreds of new restaurants across the U.S. Despite an expanded menu that included salads, sandwiches, and seafood, ButterBurgers and frozen custard remained the stars.
Its commitment to fresh ingredients, personalized service, and community involvement made Culver’s stand out. Many of Culver’s franchises are locally owned, strengthening community ties.
Additionally, Culver’s has been committed to supporting local farmers and charity through the Culver’s Foundation, which has raised millions for agricultural education and family farms since the brand’s inception.
Culver has expanded into new U.S. regions in the past decade, boasting over 700 locations in 25 states by 2021. This growth reflects Culver’s consistent quality, service, and values, which attract a loyal customer base.
Culver’s story exemplifies the American dream, showing how dedication to quality and service can turn one restaurant into a national chain. This growth, powered by franchising, has maintained brand consistency and values.
As the fast-food industry changes, Culver’s is well-positioned to continue thriving, supported by its focus on quality, service, and community engagement. With a strong foundation and commitment to its origins, Culver’s is poised to remain a beloved part of American dining for years to come.
Meaning and History
At the inception of Culver’s, the founders had already gained experience in the food service industry. Their initial family restaurant, Culver’s Frozen Custard and ButterBurgers, was later abbreviated to a single word, representing a family name. This name is featured in the logo, although the fast-food chain has three personal mascots: Scoopie (the ice cream cone), Curdis the Curd, and Goldie the Curd. However, the emblem is purely textual, with no graphic elements except an oval background.
What is Culvers?
Culvers is a franchise in the food service industry, a network of restaurants in the U.S. with an active expansion strategy that has grown to 900 locations across 26 states. It features restaurants and quick-order stands for motorists, serving traditional chicken and French fries, along with grilled cheese, milkshakes, frozen custard, fish, salads, cheese curds, soups, and many other dishes. The Culver family – George, Ruth, Craig, and Lea – founded their first establishment in the summer of 1984 in Sauk City, Wisconsin, naming it Culver’s Frozen Custard and ButterBurgers. The headquarters are now located in Prairie du Sac.
1984 – 1990
The Culvers logo features a blue ellipse with a double border. Inside, a large inscription occupies almost the entire space, set diagonally in a cursive font. The letters are bold and connected, resembling a line with character outlines. The remaining part of the company’s name modestly sits in the bottom right: “Frozen” and “Custard” share the top line, while “ButterBurgers” fills the bottom line. This part of the logo uses a thin, uppercase, geometric, block font.
1990 – 1997
After an update, the emblem transformed slightly. The ellipse no longer has a border, and the inscription inside is centered horizontally. The first word retains the individual signature style, while the bottom two lines receive a different font – flattened, wide, and semi-bold, still in a sans-serif style.
1997 – 2006
The company reverted to the old Culver logo with a double border and horizontal text. It precisely matches the 1984-1990 design.
2006 – 2011
The main part of the fast-food restaurant chain’s name is enlarged and placed diagonally, extending beyond the background ellipse. To give the letters clear boundaries, they are outlined. The ellipse regains its double border. The second and third parts of the name swap places: “ButterBurgers” is now in the top line, and “Frozen Custard” is in the bottom. The logo color becomes lighter.
2011 – today
The Culvers logo underwent a major transformation. All supplementary elements serving decorative and informational functions were removed. The result is a standalone inscription, retaining the cursive, handwritten style, and diagonal placement, as well as the boldness and connectivity of the letters. With the removal of the background ellipse, the company name becomes blue. The new design conveys a sense of handcraft and personalization, complementing the series of oval emblems used until now.
Font and Colors
The cursive inscription in the emblem is done using the Brush Script typeface. The company recommends Gotham Rounded Bold for location signage, which can be substituted with Helvetica Rounded Bold according to company guidelines. There is no other text in the modern version. The palette is predominantly white and blue.
FAQ
What is Culver’s slogan?
Culver’s slogan, “Welcome to Delicious,” sums up what the brand is all about and the kind of experience it strives to give its customers. It highlights Culver’s dedication to serving high-quality, tasty food in a friendly setting. Known for starting in Wisconsin, Culver’s has become famous for its ButterBurgers and frozen custard. These signature items have played a big role in making Culver’s known for great food.
“Welcome to Delicious” isn’t just a catchy phrase; it’s deeply tied to Culver’s goal of making dining enjoyable with well-made, flavorful meals. Their ButterBurgers use fresh, never-frozen beef, cooked to order, which means every burger is juicy and flavorful. Their frozen custard, made with local dairy and churned fresh daily in the restaurant, is creamy and delicious.
This slogan stands as a promise from Culver’s to its customers, assuring them of quality and great taste. It’s an invitation to a place where food is made with attention to detail, and the overall experience matters. “Welcome to Delicious” is more than words; it’s the fulfilling experience Culver’s aims to provide every visitor.
Who are the founders of Culver’s?
In 1984, Craig and Lea Culver and Craig’s parents, George and Ruth, founded Culver’s in Sauk City, Wisconsin. They envisioned a restaurant that served high-quality, tasty meals in a friendly atmosphere. Coming from a background rich in the restaurant industry, they brought expertise and a passion for food and service to their new venture. They highlighted ButterBurgers and Frozen Custard as their specialties, aiming to offer something distinctive and high-quality in the fast-food market. Their commitment to using fresh beef and real Wisconsin dairy helped set Culver’s apart from other fast-food options.
The Culver family’s efforts resulted in more than just a restaurant; they built a brand renowned for its quality ingredients, great service, and community engagement. The opening of their first restaurant laid the foundation for a successful chain that now spans hundreds of locations across the United States, earning widespread recognition and respect.
How many Culver’s locations are there?
As of January 2024, there are 998 Culver’s restaurants across the United States, 26 states and territories, and 793 cities. This shows Culver’s broad popularity and growth. Wisconsin, where the first Culver’s opened in 1984 in Sauk City, has the most restaurants with 136 locations. This expansion highlights how Culver’s has grown from a single family-owned restaurant to a key name in the fast-food industry, known for its ButterBurgers, frozen custard, dedication to quality, and support of local communities.
What is Culvers best known for?
Culver’s, which started in Wisconsin, now has a presence in 26 states thanks to its unique food. It’s famous for its ButterBurgers, cheese curds, and frozen custard, which have become the core of its menu and a big part of why it’s so loved.
ButterBurgers are made with fresh, never-frozen beef, lightly buttered, and served on toasted buns, giving them a unique and tasty flavor. The cheese curds, loved for their delicious taste and texture, are deep-fried pieces of cheese that reflect Wisconsin’s dairy quality. The frozen custard is like a richer, creamier soft-serve ice cream made with fresh dairy and eggs, offering an indulgent treat that sets Culver’s apart from other fast-food places.
These items show Culver’s focus on quality and its effort to offer more than the usual fast-food experience. The popularity of these dishes has not only built Culver’s reputation for good food but also made it a favorite for those looking for tasty, high-quality fast food.
How many Culver’s are in the US?
As of January 2024, there are 998 of Culver’s restaurants in the United States, which shows the chain’s wide reach. Spread over 26 states and territories in 793 cities, this shows how much people across the country enjoy Culver’s. Starting in Sauk City, Wisconsin, in 1984, Wisconsin still has the most locations with 136 restaurants. This growth from just one family-owned spot to a well-known fast-food chain nationwide highlights Culver’s success. Famous for its ButterBurgers, cheese curds, and frozen custard, Culver’s continues to draw in customers with its high-quality food.
Is Culvers only in Wisconsin?
Culver’s has grown way beyond its beginnings in Wisconsin, now found in over 26 states across the U.S. This means more people can enjoy their famous ButterBurgers, Fresh Frozen Custard, and other favorites. Each location maintains the brand’s commitment to quality and taste and adds a local touch, making some spots truly unique. From scenic locations to those reflecting local architecture, Culver’s expansion lets more Americans enjoy what began as a small family business. So, no matter where you are in the U.S., you’re likely not far from a Culver offering its classic menu and a taste of local charm.
