Danone Logo PNG
The Danone logo, vibrant and insightful, has showcased the French company’s ethos since its inception in 1919. This ambitious design reflects the company’s vision, symbolizing its recognition of the connection between planetary health and societal well-being, as well as its commitment to friendliness and care.
Danone sells food products in about 140 countries, including dairy, mineral water, juices, whole-grain snacks, baby food, and dietary nutrition. The business traces back to 1919, when Isaac Carasso, a pharmacist from Thessaloniki, set up a small yogurt operation in Barcelona and named it after his son Daniel.
Carasso focused on yogurt as a functional food linked to digestion, positioning it through pharmacies. In 1929, Daniel Carasso took control and expanded into France, shifting yogurt from a niche remedy to a mass product. With the outbreak of World War II, he moved to New York and founded Dannon Milk Products, Inc., introducing yogurt to the US under a localized brand.
Postwar growth reshaped the company. During the 1950s and 1960s, Danone broadened its product range with fruit yogurts and early baby nutrition. By the 1970s, it entered new sectors through Evian in bottled water and Kronenbourg in beer, moving beyond dairy. Later additions included LU biscuits, Royal Numico, and clinical nutrition via Nutricia.
In the 2000s, the focus shifted toward health positioning, with products such as Activia and Alpro’s plant-based drinks. A key milestone came in 2017 with the $12.5 billion acquisition of WhiteWave Foods, strengthening its presence in organic and plant-based categories. Today, the group operates globally with brands such as Dannon, Activia, Actimel, Alpro, and Evian, structured across dairy and plant-based products, specialized nutrition, and water.
Meaning and History
In 2019, the Danone company celebrated its 100th anniversary. It was created by Isaac Carasso, a pharmacist from Barcelona, to treat dysbacteriosis, a common condition at the time. The pharmacist learned about the beneficial properties of yogurt from the Russian scientist Ilya Mechnikov. Carasso ordered yogurt cultures from the Pasteur Institute and began making yogurt in his home laboratory, pouring it into clay pots. Every day, he sent out 400 such pots to hospitals and pharmacies. This tasty “medicine” proved effective, and soon Danone yogurts began to be sold in pharmacies, confectioneries, and grocery stores. In 1973, the French acquired the company, and the Danone brand is now known worldwide.
The company’s name is the basis of the logo. The founder named it after his son Daniel, whom he affectionately called Danon. This word appears in all logo versions but varies only slightly in size and font. According to the designers, this speaks to the product’s stability and the manufacturers’ respect for their consumers.
The Danone logo is a mark of quality, a reflection of trust and loyalty to the company. As one of the world’s largest dairy producers, the company has an impeccable reputation and aims to deliver the best food products to its consumers.
The Danone logo has hardly changed throughout the brand’s history; it has always been a stylized mark, and only in the 1990s was a graphic emblem created.
What is Danone?
This is the name of a French multinational corporation and its eponymous flagship brand. Danone owns over 180 manufacturing sites, several hundred trademarks, laboratories, and agro-industrial enterprises.
1919 – 1930s
1930s – 1960s
1960s – 1967
1967 – 1970
Before 1967, there was no logo, and the company’s name was printed in blue on labels.
The famous design group Fletcher/Forbes/Gill created a full-fledged logo. The basis is a horizontally placed blue-violet oval. Above it are three white stripes, and at the bottom is the brand name, written in white capital letters.
1970 – 1995
1977 – 1995
The emblem’s overall concept changed, but its recognizability was preserved. The sign is a horizontal hexagon with rounded side corners. The upper part is larger, the color is dark blue, and the brand name is in white. A white stripe separates the lower blue part.
1995 – 2004
Changes are noticeable, but the image remains the same. The hexagon became solid, blue with a lightning bolt at the bottom. The letters remained the same, large, white. A red wavy stripe was added at the bottom. The concept with a bright accent was designed to draw attention to healthy food.
2004 – today
The new version of the Danone logo became warmer and more human. The plate again acquired an oval shape; the sides are cut off, and the corners are softly rounded. The background is the usual blue, with a highlight in the center. The brand name remained unchanged. The red stripe evolved into a stylized smile, symbolizing the benefits of the branded products for consumers.
2013 – 2020
In July, the brand introduced an updated logo and corporate slogan. It is planned to be kept at least until 2030. The concept of the emblem was radically changed.
The new logo is a blue circle on a white background with a child looking at a star in the sky. Under the image, in blue letters with a small gradient, is the company name, stretching the brand name DFNON; below it is the slogan “One Planet. One Health”, in a handwritten font and translated as “One planet. One health”. The second official version is a picture of a child on the left, with inscriptions to his right, one under the other.
With this metamorphosis of the familiar logo, the company aims to draw attention to the planet’s ecological and healthy-eating challenges, which sustain society and the Earth as a whole.
At the same time, Danone manufacturers have the right to use the old logo for product labeling until 2025.
2020 – today
2024 – today
Danone Early Life Nutrition
Evolution Danone Early Life Nutrition Logo
For most of its history, Danone used the brand name as its logo, but in the 1990s, it decided to create an emblem that would reflect its values and vision.
2010 – 2017
The basis of the new emblem was the image of a child’s face looking at a star. The boy looks to the left. The star and boy were set against a blue circular background and rendered in white. The figure of the boy depicted Daniel Carasso, the founder’s son.
2017 – today
The logo’s color palette has changed slightly: the blue is lighter and more gradient-like today. The boy turned his face to the right. Under the image, the slogan “One planet. One health” appeared in blue, handwritten in uppercase.
The Danone logo reflects the brand’s heritage and roots, as well as its future goals and objectives.
Font and Colors
Changes to the background, letters, and lines characterize the evolution of Danone’s visual identity. At the same time, the changes are not immediately noticeable, as they occur naturally without critical edits and abrupt innovations. For example, initially the dividing line was white (there were three); later it was moved to the left. It turned red, took on an arcuate shape, and ultimately became a benevolent smile. The same thing happened with the rectangle, which became a hexagon before the oval disappeared completely. The shape of the letters changed from simple to curved.
The Danone logo uses the Futura Heavy font. Designer Paul Renner created it, and Linotype introduced it first. The font represents simple geometric symbols. But in 2005, it was redesigned into a modern version with a curved crossbar on the letter “N.”
If the early versions used a monochrome (blue and white) color palette, it is now blue with highlights and gradient transitions from pale blue to dark blue. White and red colors are also used.