Danone is a French brand of food producer and distributor, founded in 1919 by Isaac Carasso. Danone is one of the largest corporations in the world that sells its products in more than 130 countries.
Meaning and History
The Danone logo is a sign of quality, a reflection of the trust and loyalty of the company. As one of the world’s largest producers of dairy products, the company has an impeccable reputation, and its goal is to provide its consumers with the best food products.
The Danone logo has not changed much in the entire history of the brand, it always consisted of a stylized brand, and only in the 1990s, a graphic emblem was created.
The first logo was developed in 1968 and consisted of uppercase white letters placed on a horizontally located purple oval, the lower side of which was divided by three white lines.
The color palette and shape have changed. The white inscription was in a blue hexagon with all rounded corners, except for the upper and lower corners. The hexagon consisted of two parts: the upper part with a dark blue wordmark and the smaller lower part is made in a pleasant blue color.
A red ribbon appeared on the logo. The tape was located at the bottom of the hexagon. The hexagon was flooded with a gradient blue and lighter color. The logo has become more expressive and attractive.
The red ribbon turned into a sign of a smile. It was also located at the bottom under the branding, which was made in a modern white font. The hexagon was replaced by an oval with two trimmed sides and rounded corners. This version of the Danone logo was warm and evoked a sense of confidence and professionalism.
The current Danone logo is based on the previous version, but the colors are changing. The background, which was always present on the logo, was removed from the logo. Brand lettering is done in color. A smile is given more subtle forms of lines.
For most of its history, Danone used the brand name as a logo for its visual identity, but in the 1990s the brand finally decided to create an emblem that would reflect all the values and vision of the company.
The image of the face of the child looking at the star was taken as the basis for the new emblem. The boy look to the left. The star and the boy were located on the background of the blue circle, and were made in white color. The boy’s figure was an image of Daniel Carasso, the son of the founder of the brand.
The color palette of the logo has changed a bit, today the blue color has become lighter and more gradient. The boy turned his face to the right. Under the image appears the slogan “One planet – one health”, made in handwritten capital letters in blue.
The Danone logo is a reflection of the brand’s heritage and roots, as well as their goals and objectives for the future.