Democrat Logo

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Democratic Party Logo
Democratic Party Logo PNG

Democrat is one of the main political forces in the US, which competes with the Republican. This is the oldest American party: it was founded in 1828, but the prerequisites for its creation arose as early as 1792 when Thomas Jefferson laid the foundation for the Democratic-Republican Party. Over the past century, the views of the Democrats have changed a lot. Representatives of the faction in the second half of the 1800s supported slavery and wanted to legalize it. They suppressed big business interests, imposed high tariffs, and enacted repressive laws against African Americans. Everything changed with the arrival of Franklin D. Roosevelt, who ended the Great Depression, and Harry S. Truman, who fought for the civil rights of minorities.

Meaning and History

Democrat Logo History
Evolution of the Democrat Logo

The most famous symbol of Democrats is the donkey. He became the party’s mascot long ago when Andrew Jackson was the presidential candidate. He was nicknamed a donkey because of his stubbornness and unfounded promises, but Jackson was not embarrassed by such criticism. The politician included the image of the intractable animal in campaign posters in 1828, and in 1837 he made him the mascot of the Democratic Party.

The caricatures created by Thomas Nast in the 1870s helped popularize the image of the donkey. This man is known as the “father” of the modern look of Santa Claus. He made him fat, although it was previously believed that Santa Claus was thin. In addition, the artist painted satirical paintings, ridiculing various events in the political arena. Thomas Nast compared the Democrat to stupid donkeys and the Republican to clumsy and cowardly elephants. Surprisingly, both sides enthusiastically accepted their mockery and began to use the proposed animals as party symbols.

This explains the appearance of a donkey on the first logo of the Democratic Party. As for the second visual mark, there are no references to the famous Thomas Nast cartoons. The logo looks like the letter “D” in a blue ring.

1960s – today

Democratic Party Logo 1960s

During the 1828 presidential race, Andrew Jackson made the donkey his main symbol. Of course, over the years, the design has changed markedly. The modern version is a sample of computer graphics. It represents the silhouette of an animal, divided into two color blocks, between which a white horizontal line is drawn. The blue top and red bottom represent the US flag. This is confirmed by four five-pointed stars located along the border of the blue part. The style of the logo is far from what Thomas Nast drew, but it still reflects the historical heritage of the party.

2010 – today

Democratic Party Logo

In 2010, the public saw for the first time the party’s new symbol, the letter “D,” in a ring. It was adopted along with the “Change That Matters” slogan and a redesigned website. Tim Kaine showcased the redesigned identity at a Democratic National Committee event. The DMC chairman included it in the list of positive changes that have been achieved under the presidency of Barack Obama.

Font and Colors of the Emblem

Democratic Party Emblem

Both Democratic Party icons support a winning branding strategy. This is an example of the successful positioning of a political force, which helps to stand out from the competition. The “D” represents the Democrat itself, and the blue ring accentuates that letter. On the other hand, it can symbolize society, a close-knit team, a circle of party adherents. Although opponents criticize the logo, comparing it with the sign of the Dewey’s Pizza restaurant chain.

The donkey emblem continues to be used alongside the new badge. This is a valuable historical heritage of the Democrat, which has come down to our times from time immemorial. And although initially a negative meaning was invested in the image of the donkey, it faded into the background, giving way to a powerful visual symbol.

Democratic Party Symbol

There are no inscriptions on the main logos of the party. The single “D” in the ring was taken from a geometric sans-serif typeface. The colors used – red, blue, and white – correspond to the colors of the US national flag. By tradition, white represents purity, blue – justice, red – endurance.