Democratic Party Logo PNG
The logo of the Democratic Party from the USA demonstrates respect for societal traditions and state norms. It embodies the sentiment prevailing among its representatives and takes one back to the deep history originating from the 18th century – the very dawn of forming a unified democratic movement in the country.
Democratic Party: Brand overview
Meaning and History
The establishment of democracy in the United States started a long time ago, and year by year, it has gained not only new supporters but also new identity markers. These emerged in various ways: some were related to the state structure, others to its symbolism, and others to poignant caricature drawings expressed through comprehensible images. The latter includes the donkey depicted by artist Thomas Nast. He turned the animal into a talisman of democracy, opposing old principles and monarchy and stubbornly overcoming any obstacles.
The drawing was printed in the January edition of Harper’s Weekly magazine in 1870. The caption read: “The live donkey kicks the dead lion.” It metaphorically played on the proverb that a live donkey is better than a dead lion. The image’s relevance perfectly fits the desire to break established social canons and rid society of monopolism. The cartoonist cleverly played on the character since, in English, its name has two meanings, fitting well into the fabric of the times: “donkey” (a herbivorous hoofed animal) and “jackass” (a donkey as a “fool,” “weirdo,” or “blockhead”). Andrew Jackson’s opponents mockingly called him this, twisting his surname.
Democrats liked the satire and adopted this idea in their logo. The image, understandable to every ordinary person, was preserved and further developed because the donkey is, first and foremost, a symbol of endurance and overcoming difficulties. As a result, it has remained the unofficial symbol of the Democratic Party. Blue has become their unofficial color. It appeared thanks to television news, where directors used maps with color coding during presidential elections. However, there was no universal standard then, so the media varied in how they marked candidates from different parties.
Some followed the British example: in the UK, republicans (conservatives) are marked with blue, and Democrats (liberals) are marked with red. However, during the 2000 U.S. presidential elections, broadcasters made a mistake by swapping the colors. The associations stuck, so since then, blue has been the personal color of American democrats, especially as it resonates with national symbolism.
What is the Democratic Party?
The Democratic Party is the oldest active party. Its foundation was laid in 1792 by Thomas Jefferson and his followers. But as a unified political movement, it was formed around 1828 during the election campaign of the seventh U.S. President, Andrew Jackson. Martin Van Buren played a key role in uniting politicians around the presidential candidate. The party’s ideological platform, goals, and objectives were clearly defined at that time. The central office of the political force is located in Baltimore, Maryland.
1960s – today
In the Democratic Party’s logo, the unofficial symbol – a donkey – is represented. It is depicted as an abstract figure with an easily recognizable characteristic silhouette. The top half of the emblem is painted in blue cobalt, and the bottom half in red. A thin white stripe separates them. The upper part also has four stars, representing the American flag and symbolizing patriotism. This emblem is still in use.
2010 – today
Since the donkey is the unofficial mascot of the Democrats, designers did not include it in the new logo. They proposed a neutral option with “D” surrounded by a ring of the same width as the letter’s lines. The glyph is uppercase, bold, grotesque, formed by a single continuous strip. The icon looks like a classic rondel with an accentuated center in this form.
Font and Colors
The text in the Democratic Party emblem is represented by a single typographic element – the uppercase “D.” The letter is block-style, massive, and sans-serif. The logo’s palette is two-colored: it consists of red, blue, and white, borrowed from the U.S. national flag. They emphasize the party’s patriotism and its close connection with the United States of America.
