Deutsche Post Logo PNG
The Deutsche Post logo is steeped in tradition, featuring the ancient symbol of postmen: a horn with a circular handle. This horn was blown to announce mail arrival or when transported in carriages. Below the black horn are two sets of wide but short strokes that resemble four diagonal parallelograms. The brand’s name appears to the left, set in a strict grotesque font with semi-rounded glyphs, where sharp angles and smooth lines are balanced harmoniously.
The horn symbol immediately transports you back in time to an era when receiving mail was a significant event, signaled by the unique sound of the horn. This ancient tool connects the modern company to its historical roots, signifying continuity, reliability, and a sense of ceremony surrounding mail delivery. The horn’s black color adds a layer of gravity and professionalism to the emblem.
The two diagonal parallelogram-like lines beneath the horn add a contemporary touch to an otherwise historical symbol. These lines evoke a sense of motion and direction, possibly alluding to the logistical efficiencies Deutsche Post prides itself on.
The typeface in which the brand name is written fuses modern and classic design elements. The semi-rounded glyphs and the sharp angles create a balanced and aesthetically pleasing effect, aligning with the company’s commitment to efficient yet personable service.
The overall color scheme, primarily black, calls attention to the brand’s dedication to professionalism and reliability. Black is a color often associated with authority, sophistication, and elegance, highly desirable traits in a postal service. The color thus serves as an immediate visual cue to the company’s ethos.
Every component of the logo, from the ancient horn to the diagonal lines and the carefully chosen typeface, contributes to a rich tapestry of meanings. They represent the brand’s journey from its historical beginnings to its current status as a modern, efficient, and reliable service provider.
This logo is not just an icon; it’s a narrative. It tells the story of a brand that respects its past while forging ahead into the future, fully equipped to meet the challenges and opportunities of today’s fast-paced world.
Deutsche Post: Brand overview
| Founded: | 1995 |
| Founder: | DHL Group |
| Headquarters: |
Bonn, Germany |
| Website: | deutschepost.de |
Deutsche Post emerged in 1995, following the transformation of Germany’s previously state-run postal service, Deutsche Bundespost, into a private entity. This privatization resulted from a larger restructuring that saw Germany’s mail industry liberalization. The newly minted Deutsche Post became a part of Deutsche Post AG, an evolution of Deutsche Bundespost’s mail arm. The process also gave birth to separate entities like DHL and Postbank, dedicated to logistics and banking.
Deutsche Post embarked on an aggressive global expansion as the years rolled into the new millennium. This ambition was evident in its strategic acquisition of global entities like DHL in 2002 and Exel in 2005. By 2008, any lingering vestiges of Deutsche Post’s exclusive rights to mail delivery in Germany were eradicated with the full liberalization of the mail market. However, the company retained its strong foothold as the primary mail service provider in the nation.
Today, Deutsche Post DHL Group stands tall as an international titan in logistics and parcel delivery. The conglomerate operates through four primary sectors: Post & Parcel Germany, Express, Global Forwarding & Freight, and Supply Chain. The Deutsche Post brand in Germany remains deeply entrenched, catering to domestic postal needs, offering enterprise-level mail solutions, and operating various retail locations. An impressive feat of this brand is its daily delivery of around 59 million letters.
In the ever-evolving world of commerce, the company hasn’t rested on its laurels. E-commerce deliveries have become a significant part of its portfolio, while innovations like electric vehicle development underline its commitment to sustainability. As a testament to its size and reach, the Deutsche Post DHL Group had a workforce of over half a million globally and boasted revenues surpassing €63 billion in 2019.
Meaning and History
1989 – 1995
1995 – 1998
1998 – 2019
2019 – today
