Deutsche Post Logo

Deutsche Post AG LogoDeutsche Post Logo PNG

Deutsche Post: Brand overview

Deutsche Post emerged in 1995 as a result of the transformation of Germany’s state-owned postal service, Deutsche Bundespost, into a private company. This privatization was the result of a larger restructuring that liberalized the German postal industry. The newly created Deutsche Post became part of Deutsche Post AG, which was a development of the postal division of Deutsche Bundespost. In the process of liberalization, independent companies such as DHL and Postbank emerged to handle logistics and banking.

In the new millennium, Deutsche Post embarked on an aggressive global expansion. This ambition was manifested in the strategic acquisition of global companies such as DHL in 2002 and Exel in 2005. By 2008, with the full liberalization of the postal market, all remnants of Deutsche Post’s exclusive rights to deliver mail in Germany were eliminated. However, the company retained its position as the main provider of postal services in the country.

Today, Deutsche Post DHL Group is an international titan in logistics and parcel delivery. The conglomerate operates in four main sectors: Post & Parcel Germany, Express, Global Forwarding & Freight, and Supply Chain. The Deutsche Post brand is firmly entrenched in Germany, catering to the public’s need for postal services, offering enterprise-level postal solutions, and opening various retail outlets. An impressive achievement of the brand is the daily delivery of approximately 59 million letters.

In the ever-evolving world of commerce, the company is not resting on its laurels. Email delivery has become an important part of its portfolio, and innovations such as the development of electric vehicles emphasize its commitment to sustainability. As a testament to Deutsche Post DHL Group’s scale and influence, its global workforce exceeded half a million employees in 2019, and its revenue exceeded 63 billion euros.

Meaning and History

Deutsche Post Logo History

1989 – 1995

Deutsche Bundespost Postdienst Logo 1989

1995 – 1998

Deutsche Post AG Logo 1995

1998 – 2019

Deutsche Post AG Logo 1998

2019 – today

Deutsche Post AG Logo

The German postal company doesn’t stray from tradition: its visual style uses the oldest symbol used by letter carriers to signal their arrival – a horn with a round handle. This is the horn they blew as they delivered mail or carried it in carriages. The black horn is accented at the bottom with two pairs of strokes – short but broad. They look like four diagonal parallelograms. On the left is the brand name, typed in a strict sans-serif font with semicircular glyphs, where sharp angles and smooth lines are balanced.

The horn is like a blast from the past, reminiscent of the good old days when mail was the primary mode of communication. The four strokes at the bottom are reminiscent of speed lines, giving the impression that the horn is in motion. The font used for the brand name combines serious and calm notes, like a letter carrier who does his job well but waves his hand in a friendly manner.