DHS Logo


The DHS logo demonstrates glory, honor, and valor. With its help, the U.S. Department of Homeland Security confirms the task entrusted to it to protect the population and the country from any dangerous situations. It directly testifies that, in case of necessity, the department is ready to provide a powerful resistance.

DHS: Brand overview

Founded:November 25, 2002
Washington, D.C., U.S.
DHS is the U.S. Department of Homeland Security. It replaced OHS (Office of Homeland Security) and was formed in 2002 but actually began operating in 2003. Unlike its predecessor, this service is an independent structure at the cabinet level. Its mission includes customs and immigration issues, national security, counterterrorism, disaster prevention and mitigation, and support for cybersecurity for the population.

Meaning and History

DHS Logo History

The DHS logo was developed with the involvement of representatives from several important organizations: the top leadership of the Department of Homeland Security, the Commission on Fine Arts, the Ad Council, and Landor Associates. The last two agencies were directly responsible for the design and concept of the emblem. Essentially, the emblem serves as a seal and is present on the department’s flag. Before 2003 (before the official logo was approved), the agency used a modified version of the Great Seal and a text symbol.

The integrity of the composition and concept of the logo was carefully thought out. It reflects the department’s mission: to protect the American population in the air, water, and land, as well as to prevent attacks from any of the aforementioned directions. Everything revolves around the bald eagle – the key symbol of the United States, the American mascot, and an authentic image. It symbolizes overcoming obstacles, including bureaucratic ones, to achieve the assigned tasks. The widely spread wings freely pass through external obstacles – two inner rings of red and white colors, reaching the inscriptions “U.S. DEPARTMENT OF” and “HOMELAND SECURITY” in a circular arrangement.

What is DHS?

DHS is an independent department in the U.S. government structure, formed in 2002 to ensure the country’s security. It is responsible for customs and immigration policy, disaster prevention, terrorism prevention, and cybersecurity for authorities and the population. The service emerged as a response to the tragic events of September 11, 2001, and is the successor to the Office of Homeland Security.

2002 – 2003

DHS Logo 2002

The DHS logo consisted of a two-level inscription in blue and red colors. The top line was occupied by the full name of the department, and the bottom line – was the phrase “Employee Information.” They were executed in thin, sans-serif letters.

2003 – today

DHS Logo

The central element of the DHS seal is a white-blue eagle with a shield on its chest. The heraldic element is divided into three fragments, each representing its own iconic image. They indicate that the department is responsible for protecting the United States from high mountains to sea expanses.

  • The top part features a night sky with stars. There are 22 of them, symbolizing the total number of agencies and bureaus that formed the foundation of the department.
  • The left part of the shield displays white mountains and a green plain under a blue daytime sky.
  • The right fragment is occupied by wavy lines, which represent all the water resources of the country: lakes, rivers, and oceans.

The confident posture of the eagle testifies to the noble mission of the department and its boundless capabilities. The bird’s wings are widely spread, so they confidently open the rings surrounding the central area. According to the designers’ idea, they denote various difficulties standing in the way of achieving goals. The wider circle is white, and the narrower one – red.

As a tradition reflected in the Great Seal, the formidable bird has turned its head and holds a bundle of 13 arrows (right) and an olive branch with 13 fruits and 13 leaves (left) in its talons. The tips of the wings of the United States symbol reach the DHS name. It is written in full form and divided into two parts. The dark blue serif letters have a wide white stripe as a background. A continuous silver-gray border runs along the edge of the seal.

Font and Colors

DHS Emblem

The emblem of the Department of Homeland Security includes an inscription in uppercase letters. The letters are designed with small but distinct serifs – even without pointed ends, resembling miniature rectangles. This is the FF Scala font, based on the monotype version of Joanna MT, the lowercase letters of which are used in departmental documents.

The individual color palette consists of namesake colors named after the department. According to the Pantone system codes, they include:

  • light blue 307 C (lower semi-circle of the inscription, sky, waves);
  • dark blue 2955 C (upper part of the title, waves, eagle, starry sky, arrows, olive branch);
  • red 187 C (ring);
  • gray 6 C (frame); Ÿ green 370 C (meadow).

DHS Symbol

White is also present as a background and contrasting color.

DHS color codes

Star Command BlueHex color:#0078ae
RGB:0 120 174
CMYK:100 31 0 32
Pantone:PMS 7461 C
Medium Electric BlueHex color:#005288
RGB:0 82 136
CMYK:100 40 0 47
Pantone:PMS 7462 C
RedHex color:#c41230
RGB:190 18 48
CMYK:0 91 76 23
Pantone:PMS 185 C
SilverHex color:#c0c2c4
RGB:192 194 196
CMYK:2 1 0 23
Pantone:PMS 428 C
Maximum GreenHex color:#5f9833
RGB:95 152 51
CMYK:38 0 66 40
Pantone:PMS 362 C