Die Grunen Logo

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Die Grunen: Brand overview

Founded:14 May 1993
Founder:The Greens and Alliance 90
Headquarters:
Berlin, Germany
Website:gruene.de

The party Alliance 90/The Greens (Die Grünen) finds its roots in West Germany’s environmental and peace advocacies during the late 1970s and early 1980s. Born out of these movements, the Green Party was officially established in 1980. Parallelly, in East Germany, as the communist stronghold crumbled, the democracy-championing group Alliance 90 emerged in 1990, promoting human rights, democratic values, and environmental conservation.

The historical moment of German reunification in 1990 catalyzed the Green Party and Alliance 90 and a few civil rights champions from the East to unify their efforts. Thus, the collective entity, Alliance 90/The Greens, symbolizing the synthesis of the western and eastern green initiatives, came into existence. By 1993, as a mark of their cohesive journey, the party formally adopted the title Alliance 90/The Greens.

This group appeared in the German Bundestag in 1983 and has since solidified its position in German politics. They have been integral participants in coalitions at both the national and state governance levels. The party’s core agenda encompasses environment preservation, proactive climate strategies, social equality, cultural diversity, peaceful coexistence, and upholding human rights. Eminent personalities like Joschka Fischer, Claudia Roth, Cem Özdemir, and Annalena Baerbock have been instrumental in the party’s trajectory.

Presently, Alliance 90/The Greens holds the distinction of being Germany’s second predominant party, only surpassed by the center-left SPD, having significantly influenced the nation’s environmental and social directives.

Meaning and History

Die Grunen Logo History

1993 – 2008

Die Grunen Logo 1993

2008 – today

Die Grunen Logo History