EAA Logo


EAA: Brand overview

Founded in 1990, European American Armory, commonly known as EAA, is headquartered in Cocoa City, Florida. The company operates primarily in the firearms industry, importing, distributing, and manufacturing firearms, mostly handguns. The Witness series with polymer and steel frames is particularly notable among the handguns offered by the company.

EAA’s operating model involves purchasing firearms from well-known European manufacturers such as Italian companies Tangfolio and Tanfoglio. Once imported, these firearms are rebranded and enter the U.S. market under the EAA brand. A critical aspect of EAA’s mission is to present a wide range of handguns that meet a variety of requirements, whether for sport shooting, self-defense, or law enforcement, without compromising affordability.

In addition to its import operations, EAA operates a manufacturing facility in Marietta, Ohio. This facility is dedicated to creating new firearms to meet the diverse needs of its customers. Throughout its existence, EAA has earned a reputation for producing reliable and affordable handguns, including pistols and revolvers. The company utilizes a network of distributors, dealers, and retailers throughout the United States to make its products available to a wide audience.

Meaning and History

EAA Logo History

1990 – today

EAA Logo

The logo for the European American Armory is text-based and cleverly crafted from the initials of its name. The block letters are weathered, featuring jagged fragments and uneven edges that suggest wear and resilience. These characters are marked by deep cuts, vertical stripes, and torn edges, adding a rugged and durable feel to the design.

Above each letter, horizontal lines are cut across, adding a unique texture that further emphasizes the logo’s toughness and durability. The two “A” s in the logo are nearly identical, except for the stripes: the stripes on the last “A” are thinner and don’t extend across the letter, unlike those on the second “A.” This subtle difference adds depth and complexity to the design.

To the right, along the vertical leg of the “A,” the word “Corp” is integrated into the same distressed design as the EAA abbreviation, maintaining consistency and unity within the logo. The entire emblem is rendered in red, giving it a bold and attention-grabbing appearance.

This logo encapsulates the European American Armory’s identity, reflecting its heritage and focus on manufacturing reliable firearms under all conditions. The distressed style of the letters symbolizes the brand’s endurance and reliability, qualities essential in the firearms industry. The red color makes the logo stand out and adds passion and energy to the brand’s image, effectively communicating its commitment to excellence and strength.