The modern automobile industry is characterized by two significant disadvantages – the damage it causes to the environment and the non-renewability of expensive exhaustible resources used as fuel. As a result, the use of more affordable and environmentally friendly electricity, which was already used to create the first cars more than 180 years ago, has become relevant. The first modern mass-produced electric car was the GM EV1 from 1996. Particularly popular models in this area include the Toyota RAV4 EV, ZENN, ZAP Xebra, General Motors EV1, Tesla, and others.
Electric cars have a number of other advantages – minimization of refueling costs, no negative impact on the environment, low noise effect, increased traffic safety, reliability, and reduced cost. But there are also negative aspects – an undeveloped system of recharging stations, low mileage, speed limits, high charging time, low load capacity, and the need to replace the battery every three years.
Lordstown Motors Corporation
The Lordstown Motors Corporation, or LMC auto brand, is an eco-friendly electric vehicle project. It is located in the city of Lordstown, Ohio, United States. Founded in 2018 by Steve Burns. The enterprise was created with the active participation of General Motors. In the basis of the new development of the brand’s electric car was based on the Workhorse W-15 model. However, problems related to the accusation of forgery by inflating pre-order figures slowed down the process. A prototype of the Lordstown Endurance pickup truck was created. The brand’s logo is a black equilateral hexagon separated by a symbolic arrow of white electrical discharge.
Tesla
The American, world-famous manufacturer of one of the first modern electric cars of the same name brand – Tesla, got its name in honor of Nikola Tesla. The brand was founded in 2003 by Martin Eberhard and Mark Tarpenning in Palo Alto, Santa Clara, California, USA. Today, the key figures are Elon Musk, Jeffrey Brian Straubel, and Ian Wright. The 2019 Tesla Model 3 sedan is widely recognized in the world. The Tesla emblem is a stylized image of the letter T in bright red. Its graphic design is made in the form of a schematic image of the electric motor sector.
Karma Automotive
American electric car brand Karma Automotive was founded in 2014 in Irvine, California, as a result of the acquisition of Fisker Automotive assets by China’s Wanxiang Group. In 2016, the Revero luxury sedan was launched. However, the model was discontinued in 2019 due to system failures. In 2021, a new GS-6 hybrid lineup and the all-electric GSe-6 was introduced. It has the Karma GT luxury hybrid coupe and the all-electric Karma SC1 Vision Concept sports car, a modified SC2. The Karma logo is an open ring, representing the constant pursuit of perfection inherent in nature. The spark of the sun is a symbol of the endless renewal of energy.
Lucid Motors
Lucid Motors is another representative of the American automotive industry in the field of electric vehicles. Founded in 2007 in Newark, California, the brand became known for its Lucid Air premium sedan, originally called the Atieva Atvus. The company was founded and funded by Chinese investment company Tsinghua Holdings. The brand unveiled its first production car in 2014. The style and graphics of the logo reflect the values of tomorrow. The text of the brand’s name, typed in an elongated black font, creates a sense of perfection and strength while being elegant and modern.
Faraday Future
The American startup company Faraday Future was founded in 2014 by Jia Yueting, a businessman from China, in Los Angeles (California, USA). The name was a tribute to Faraday’s famous law of electromagnetic induction. In 2015, the project of a new electric car was announced. In 2016, the concept of a single-seat sports car, FF ZERO1, was presented. In 2019, the first production crossover, FF 91, saw the light of day. In 2021, there was a merger with Property Solutions Acquisition Corp. The company’s logo is eight lines forming a double letter F with a slant in visual space. The letter symbolizes the future prospects of the brand, and the upward-pointing arrow symbolizes the desire for constant development and success.
Brammo
The American manufacturing brand Brammo was founded in 2002 by Craig Bramscher in Talent, Oregon, USA. The brand’s main products were electric motors, batteries, and electric motorcycles. As an automobile brand, the company became known for its Ultima Can-Am production electric car. The car was sold in kits with assembly instructions, allowing buyers to choose a model variant and assemble it themselves. The brand’s electric car models include the Enertia GT, a prototype Pro GT (Rogue GT) under license from Ariel Atom with an exoskeleton. In 2015, the brand was purchased by Polaris Industries. During the founding of the brand, a ferocious bull’s head was chosen as the logo, which was later stylized in line with modern trends.
Rivian
In 2009, R.J. Scaring founded Rivian Automotive, Inc. in Irvine, California, to manufacture electric vehicles. The brand’s lineup included sporty SUVs and pickup trucks. These vehicles were designed for both off-road and asphalt applications. In the future, the brand is preparing to develop an electric van. The project involves the deployment of a network of electric refueling stations. The logo was inspired by the compass, which is reflected in the graphic design by four stylized arrows, symbolizing the values and behavior that determine any decision. It is rendered in an attractive bright yellow color.
Workhorse
American manufacturing and technology company Workhorse Group Incorporated was founded as AMP Electric Vehicles in 1998 in Union City, Indiana, USA. Its founder is Stephen Burns, and a group of investors. The company’s multi-purpose business includes electric vans for last-mile delivery, electric vehicles, and drones for cargo delivery. After acquiring the assets of Workhorse Custom Chassis, LLC in 2013, the business changed its name from AMP Electric Vehicles to its current name. The brand’s emblem consists of two parts – a text block of the name in red font and a mark in bright red color, which is a combination of two letters of the name, W and H, made in another.
Nikola Corporation
Nikola Motor Company, an American company, was founded in 2014 to develop several electric car concepts. The brand, founded by Trevor Milton in Salt Lake City, Utah, USA, developed several designs over a period of six years. In 2020, the company was reorganized. In 2021, it introduced two Nikola Tre model electric trucks. Litigation in 2021 led to a reduction in production. The company developed seven electric truck models. Its logo was a large letter N with cut vertices inscribed in a regular hexagon. The mark was designed in a light blue corporate color.
Canoo
Canoo, a startup specializing in building zero-emission vehicles, was founded in 2017 by Stefan Krause and Ulrich Kranz as Evelozcity in Los Angeles. The company got its current name in 2019 with the unveiling of the Canoo electric van prototype. After announcing the development of the MPDV – Multi-Purpose Delivery Vehicle lineup, they teamed up with Hennessy Capital Acquisition. At the same time, preparations were underway for the launch of an electric pickup truck by 2023. The brand’s modern and concise logo is represented in the text version of its name by six bounding lines, which are repeated in the headlights on its models.
Drako Motors
Drako Motors, Inc., a young American company founded in 2013 by Dean Drako and Shiv Sikand in San Jose, California, has made a name for itself as a manufacturer of luxury supercars. Among its offerings is a state-of-the-art electric car, the 2019 Drako GTE, which is a sporty sedan with four doors and motors. In 2021, the brand announced a new development of a modernized Drako Dragon model. In keeping with its name and production direction, the brand has chosen a stylized image of a mythical dragon as the logo and the full company name as the text symbol. The horizontally elongated letters with the original black D are eye-catching.
NIO
The Chinese electric car industry is represented by NIO, a company founded in 2014 and headquartered in Shanghai. Its founder, William Li, is involved in the launch of several companies. The brand was introduced as a manufacturer of premium and smart electric cars. The first model of the brand was the NIO EP9 sports car, introduced on the company’s opening day. In parallel, the brand started launching battery stations. From the beginning of 2021, the brand started expanding into the Norwegian market. The brand name is an English interpretation of the Chinese version, the abbreviation of which has become an integral part of the logo. Translated as “blue sky,” it formed a sign, the upper part of which symbolizes the sky and its openness – openness, progressive vision of the future. At the bottom is the earth, action, direction, and forward movement.
Xpeng Motors
Xpeng Motors (originally Guangzhou XiaOpeng Motors Technology Co Ltd) is a Chinese manufacturer of electric vehicles. Founded in 2014, it is headquartered in Guangzhou with offices in Mountain View, California, USA. The brand’s founders are Xia Heng (Henry Xia) and He Tao. In 2018, the first model, the XPeng G3 SUV, was released. The second, the P7 sedan, was released in 2019, with exports beginning in 2021. The lineup includes the XPeng P5 sedan and the G9 SUV. The brand logo is represented by a sign in the form of a stylized letter X and the text of the name PENG in black. The letters are made in a modern font, stylized as electronic.
Li Auto Inc.
A Chinese manufacturer of modern electric cars, Li Auto Inc (Li Xiang), was founded by Li Xiang in Beijing in 2015. The brand’s core business is the development and production of plug-in hybrid PHEV electric vehicles. The company’s production unit is located in Changzhou. The company has released its flagship model, the Li Xiang One SUV. Its logo is a sign consisting of two letters Li. The graphic design with a slant to the left and black color make the sign easy to read and memorable. The letter “I” is formed of two figures placed one above the other in the form of slanted rectangles.
Weltmeister
Weltmeister is the name of a Shanghai-based electric car brand founded in 2015 by Freeman Shen. The company launched its first model, the EX5, in 20018. The acquisition of the Chinese licensing company Polarsun Automobile in 2017 opened up the possibility of licensing all passenger-type NEVs. The brand has two plants – in Wenzhou and Huanggang. The list of models includes the E5 sedan, EX5 compact SUV, EX6 mid-size SUV, and W6 compact SUV. The centerpiece of the logo is the five dynamic rounded stripes, a symbol of multi-lane driving. Its dynamism reflects not only the presence of artificial intelligence.
Geometry
Chinese car brand Geely created the Geometry car brand in 2019 to produce modern electric vehicles or NEVs. The brand is focused on the domestic Chinese market, and its project envisages the release of ten new model lines by 2025. All of them will be formed on the basis of cars already created by Geely. Among them, they have already announced compact sedan Geometry A and crossover C, as well as crossover EX3, based on the Geely Vision X3. The logo completely duplicates the shape of the Geely emblem, except for the color scheme. The inner sectors are staggered in light and dark gray.
Byton
Byton, a Chinese manufacturer of all-electric vehicles of various types, was founded by Carsten Breitfeld and Daniel Kirchert in 2017 in Hong Kong. In early 2018, the brand unveiled its first concept, the Byton M-Byte SUV. In the same year, a luxury sedan concept car, the K-Byte Concept, was created. In 2021, the brand filed for bankruptcy, suspending all partnership agreements with Foxconn. The name was created as an acronym – “byte on wheels.” The logo design, which forms the visual identity of the letter B, was created from two identical elements that symbolize two equally important directions for the brand – automotive and digital technology.
Arcfox
Chinese automobile brand Arcfox was founded in 2017 in Beijing, China, by parent company BAIC Group. The brand’s mission was to develop and manufacture electric vehicles – passenger cars and crossovers. The first model was a premium microcar Lite. Then, a large SUV ECF was prepared for Europe, and the second was a supercar GT in two versions – basic and Race Edition. The brand name consists of two parts, which are also reflected in its logo. ARC – from “arctic” – symbolizes courage and breakthrough, and FOX – intelligence, grace, and secrecy. A stylized fox face and metallic gray are the basis of the logo.
Singulato Motors
Another Chinese brand, Singulato Motors, is also focused on producing eco-friendly NEV-powered electric vehicles. Founded in Beijing in 2014, the company combines and applies modern cloud computing technologies. The brand’s first electric vehicle was the Singulato iS6 mid-size SUV. Already in 2017, its small-scale production was launched, and in 2018 – mass production. Today, developments of the iM8 minivan and the iC3 city car are available. The brand uses a mark that is original in its execution, referring to the essence of the technological singularity – the moment when progress or development becomes so fast and complex that it is beyond comprehension.
Zinoro
BMW Brilliance launched Zinoro, a special brand of all-electric crossovers in China, in 2013. The brand name in Chinese sounds like Zhi Nuo, which means “Promise”. In the same year, the first electric crossover based on the BMW X1 (E84) was launched, based on the use of a new type of energy – NEV. The vehicle has been available in Beijing and Shanghai since 2014. This year, license plates for the model were issued free of charge. The emblem of the brand is a round sign with a central sign in the form of a stylized image of intertwined hands, as a symbol of the commonwealth of the two companies and demonstrating the commitment to make cars caring and respectful to their users.
Chevrolet
Chevrolet was founded in 1911 by Louis Chevrolet and William Durant, who created General Motors in 1908. Today, the brand is a trademark of General Motors, based in Detroit, Michigan. Keeping up with the times, the brand began developing electric vehicles, launching the 2016 Chevrolet Bolt EV and Volt models and discontinuing the Spark EV and Volt. The Bolt EUV and Bolt EV 2022 were announced. The Chevrolet emblem is known worldwide and is a cruciform shape. The sign is made in gold colors with a silver border. Below is the name of the brand in black font.
Ford Motor Company
A famous American automobile manufacturer is the Ford Motor Company, founded in 1903 by William Ford Jr. in Dearborn, Michigan. It added all-electric and hybrid models to its lineup. Today, it produces the Ford Fusion Hybrid SE, Fusion Energi SE, C-Max Hybrid SE, and C-Max Energi SE. It recently discontinued several electric car models – the Focus Electric and the 2017 Focus Electric. At the same time, the brand announced the development of the new Ford E-Transit 2022 and 5 variants of the electric Mustang Mach-E. The Ford logo is unchanged at this stage and is a traditional oval-shaped emblem with the company’s name typed in capital letters on a dark blue background. The font and border of the emblem are made of silver color.
Porsche AG
Porsche AG is a German automobile manufacturer based in Stuttgart, Baden-Württemberg, Germany. It was founded by the Porsche family in 1931. The brand has opened the development and production of a new direction – environmentally friendly electric cars. In 2019, the brand launched the all-electric Porsche Taycan. But since 2011, the brand has been producing hybrid models, represented by the Panamera S Hybrid and the 2014 Cayenne S E-Hybrid plug-in hybrid. The brand has an original logo that is easy to remember and recognizable. Made in the form of a heraldic shield, it has as its central figure the image of a horse, which symbolizes strength and constant striving forward.
Mercedes-Benz
The German car brand Mercedes-Benz has been known since 1926 when the Benz and Daimler brands merged. The headquarters of the brand is located in Stuttgart. The company gained popularity thanks to luxury cars, buses, and vans. In addition, the company began to produce electric cars. The first in this category was the discontinued B-Class Electric Drive. Currently, the first all-electric crossovers EQC and EQV, passenger van, and commercial minibus eVito are being produced, and a new project of compact hatchback EQA is announced. The Mercedes-Benz logo is known worldwide – a three-pointed star enclosed in a circle.
BMW
Like all modern automobile brands, the prominent German automaker BMW, founded in 1916 by Karl Friedrich Rapp and Gustav Otto, develops environmentally friendly electric cars. The company is headquartered in Munich. Among the new direction vehicles, the company currently offers three electric cars – BMW i3 hatchback, Mini Cooper SE, and BMW iX3 crossover. There is a production i4 and iX in the pipeline. The BMW logo has a circular shape with two circles inscribed in each other. The inner one is divided into four white and blue segments. The brand name is located on the outer circle.
Audi
Audi is a German luxury brand founded in 1909 by design engineer August Horch under the name Audi Automobil-Werke and succeeded by Auto Union. Today, the brand, headquartered in Ingolstadt, is actively engaged in the development of several lines of electric vehicles but is in no hurry to abandon traditional directions. Today, the power model group includes several of its lines – the E-Tron GT, E-Tron GT RS, E-Tron Sportback, and Q5 E-Tron. These models are also accompanied by the brand’s classic logo recognizable to all – 4 intertwined rings symbolizing the four united manufacturers.
Volkswagen
The German “people’s car” was created by Volkswagen, founded in 1937 by Ferdinand Porsche, and is now headquartered in Wolfsburg. Having earned well-deserved trust in true German quality, the brand has always sought to apply the latest technologies while respecting the affordability of its products. The development of a new eco-friendly direction – the use of electric vehicles- has also become one of the promising sectors, to which the brand plans to allocate 42 billion dollars over the next two years. Today, the brand’s electric lineup portfolio includes six electric models of various profiles – both fully electric and plug-in hybrid. Another six models are in development. They are accompanied by the traditional company logo in the form of two W’s enclosed in a circle.
MINI
The British MINI was granted trademark status in 1959 under the control of the British Motor Corporation. As a trademark, it was registered in 1969 following the acquisition of British Leyland in 1968. From 1986 to 2000, the brand was owned by the Rover Group. In 2000, following the sale of BMW’s Land Rover division to Germany’s Ford, Mini became a subsidiary. The brand first got involved in the production of electric cars in 2009. The current Mini Cooper SE model takes into account all the shortcomings of the first variant. At the same time, the new hybrid SE Countryman All4 fully corresponds to modern trends. The Mini emblem is an unfolded wing with a double round element, and the inscription of the brand name, black and silver corporate colors are used.
Nissan
Nissan Motor Co., Ltd, headquartered in Yokohama, is Japan’s largest automaker. It was founded in 1933 by Yoshiyuki Aikawa, Dan, Kenjiro, and William R. Gorham. By 2017, the brand was ranked No. 8 in the world. Its new portfolio includes three electric models – the Leaf e+ with a higher-capacity battery, the 2018 Leaf with autonomous driving capability, and the e-NV200 van, which features advanced technologies from the popular Nissan Leaf. Five new developments in the models are announced for the future. The brand has retained its traditional emblem – a silver circle crossed in the center by a plate with the text spelling of the brand name.
Honda
The Japanese automobile brand Honda Motor Co., Ltd. was founded in 1948 by Soichiro Honda and Takeo Fujisawa in Tokyo. The company’s production facilities are located in Japan, USA, India and Brazil. The brand deservedly ranks second in the world in terms of car production. By 2030, the company plans to shift 65% of production to the creation of electric vehicles. The electric vehicle lineup includes:
- The all-electric Honda E.
- Clarity Plug-In Hybrid 2017 and the Accord Hybrid sedan.
- The 2017 Clarity Fuel Cell has a hydrogen engine.
All are finished in silver color.
Toyota
Leading Japanese automobile brand Toyota, founded in 1937, is the world leader in the production and sale of hybrid vehicles. Today, the company produces vehicles under five brands – Toyota, Hino, Lexus, Ranz, and Daihatsu. To date, Toyota and Lexus have announced the preparation of 15 model lines of electric vehicles. The company, founded in 1937 by Kiichiro Toyoda, is now headquartered in Toyota City, Aichi. The company sees its future in the development of transportation without harmful emissions. The company’s first electric vehicle was the 1997 Toyota RAV4 EV SUV. The 2021 Toyota bZ4X is the first mass-produced electric vehicle. The founder of the company chose the best option for its logo – the image of the word Toyota made of katakana letters.
Jaguar
In 1922, William Lyons and William Walmsley founded Swallow Sidecar in Coventry (UK) to produce sidecars. After the war, the brand was renamed Jaguar. In 2012, the brand was discontinued. The brand was later revitalized as a division of Indian brand Tata Motors, and in 2018, introduced its first hybrid electric car, the Jaguar I-Pace. In the future, the renewed brand sees a complete transition to the production of electric vehicles. As for the emblem, the brand has retained the latest version of the logo – a profile image of a grinning jaguar face in a dark green circle inscribed in a larger black circle with the brand name around the circumference. The rim of the circle, the font, and the jaguar are silver in color.
Hyundai
South Korean automobile manufacturer Hyundai Motor was founded in 1967 as a subsidiary of the Hyundai conglomerate headquartered in Seoul. As the largest automobile manufacturer, the brand is the 4th largest in the world. Naturally, an automobile brand of such a level began to pay attention and develop a new direction – cars with zero emissions and the use of alternative energy sources. Already today, the brand offers the IONIQ 5 hatchback, Ioniq 6 sedan, Ioniq 7 SUV, and KONA Electric electric car, which are characterized by high technical characteristics and improved performance. The new models are marked with the traditional emblem of the brand – a stylized letter H, made with a slant to the right in an oval shape. It symbolizes a handshake between two people.
Kia
In 1944, the Kia Corporation was registered in Seoul, the capital of Korea. Today, it is part of Hyundai Motor Group as a subsidiary. In light of modern events and trends in the automotive industry, the brand began to actively develop environmentally friendly technologies and apply ideas to reduce harmful emissions in its developments. Today, the company offers seven promising electric car models, which can be considered a strong statement about moving forward in this direction. Especially impressive are the 2021 Soul EV and 2021 Niro EV models, as well as this year’s anticipated EV6. The new eco-friendly models can be recognized by the company’s new logo, which does not have the traditional oval, and the name text is in a sportier and more aggressive font.
