Two important drawbacks distinguish the modern auto industry – the damage they cause to the environment and the non-renewability of expensive exhaustible resources used as fuel. As a result, the use of more affordable and environmentally friendly electricity, which was already used to create the first cars more than 180 years ago, has become relevant. The first modern mass-produced electric car was the 1996 GM EV1. Especially popular models in this area are Toyota RAV4 EV, ZENN, ZAP Xebra, General Motors EV1, Tesla, etc.
Electric vehicles have several other advantages – minimization of refueling costs, zero negative impact on the environment, low noise effect, increased traffic safety, reliability, cost reduction. But there are also negative points – an undeveloped system of recharging stations, short mileage, speed limits, high charging duration, low load capacity, the need to change the battery every three years.
Lordstown Motors Corporation
Auto brand Lordstown Motors Corporation or LMC is a project to produce environmentally-friendly electric vehicles. Located in Lordstown, Ohio, USA. Founded in 2018 by Steve Burns. The enterprise was created with the active participation of General Motors. The new development of the brand’s electric car was based on the Workhorse W-15 model. But the problems associated with the allegation of forgery by inflating pre-order figures slowed down the process. A prototype Lordstown Endurance pickup was created. The brand’s logo is a black equilateral hexagon divided by a symbolic arrow of a white electric discharge.
Tesla
The American, world-famous manufacturer of one of the first modern electric vehicles of the same brand – Tesla, got its name in honor of Nikola Tesla. The brand was founded in 2003 by Martin Eberhard and Marc Tarpenning in Palo Alto, Santa Clara, CA, USA. Today the key figures are Elon Musk, Jeffrey Brian Straubel, and Ian Wright. The 2019 Tesla Model 3 sedan is widely known in the world. The Tesla emblem is a stylized image of the letter T, made in bright red. Its graphic design is made in the form of a schematic representation of the electric motor sector.
Karma Automotive
The American electric vehicle brand Karma Automotive was founded in 2014 in Irvine, California, due to the acquisition of Fisker Automotive assets by the Chinese company Wanxiang Group. In 2016, the Revero luxury sedan was released. But in 2019, due to system failures, the model was withdrawn. In 2021, a new line of hybrid GS-6s was introduced and an all-electric GSe-6. He has a luxurious Karma GT hybrid coupe and an all-electric sports car Karma SC1 Vision Concept modified by SC2. Karma logo is an open ring, representing the constant pursuit of perfection, characteristic of nature. The spark of the sun is a symbol of the endless renewal of energy.
Lucid Motors
Lucid Motors is another representative of the American auto industry in the field of electric vehicles. Founded in 2007 in California Newark, the brand became known for its Lucid Air; a premium sedan originally called the Atieva Atvus. The company’s foundation was financed by the Chinese investment company – Tsinghua Holdings. The brand introduced its first production car in 2014. The style and graphics of the logo reflect the values of tomorrow. It features the text of the brand’s name in an elongated custom black font, creating a sense of perfection and strength while being elegant and modern.
Faraday Future
American startup company Faraday Future was founded in 2014 by Jia Yueting, a businessman from China in Los Angeles, California, USA. The name was a tribute to Faraday’s famous law of electromagnetic induction. In 2015, a project for a new electric car was announced. In 2016, the concept of a single-seat sports car FF ZERO1 was presented. In 2019, the first production crossover FF 91, saw the light. In 2021, it merged with Property Solutions Acquisition Corp. The company logo is represented by eight lines that form a double F with an inclination in the visual space. The letter symbolizes the prospects for the brand’s future, and the upward arrow symbolizes the desire for continuous development and success.
Brammo
The American manufacturing brand Brammo was founded in 2002 by Craig Bramscher in Talent, Oregon, USA. The brand’s main products were electric motors, batteries, and electric motorcycles. As an auto brand, the company became known for its serial electric car – Ultima Can-Am. The car was sold in kits with assembly instructions, which allowed buyers to choose a model variant and assemble it themselves. Among the brand’s electric vehicles models is the Enertia GT, a prototype of the Pro GT (Rogue GT), licensed by Ariel Atom with an exoskeleton. In 2015, the brand was bought by Polaris Industries. During the founding period, the brand chose the head of a ferocious bull as its logo, which was subsequently stylized according to modern trends.
Rivian
In 2009, RJ Scaringe founded Rivian Automotive, Inc. in Irvine, CA, to manufacture electric vehicles. The brand’s range included sport utility vehicles and pickup trucks. These cars were designed for both off-road and asphalt pavement. In the future, the brand was preparing the development of an electric van. The project includes the deployment of its network of electric filling stations. The compass inspired the designers to create the logo, which is reflected in the graphic design of four stylized arrows, symbolizing the values and behavior that determine any decision. It is made in an attractive bright yellow color.
Workhorse
The American manufacturing technology company Workhorse Group Incorporated was founded as AMP Electric Vehicles in 1998 in Union City, Indiana, USA. Its founder is Stephen Burns with a group of investors. The multi-purpose business includes electric last-mile delivery vans, electric vehicles, and delivery drones. After acquiring the assets of Workhorse Custom Chassis, LLC in 2013, the business changed its name from AMP Electric Vehicles to a modern one. The brand emblem consists of two parts – a text block of the name, made in red font, and a sign, which is made in bright red, representing the union of two letters of the name – W and H, made in the other.
Nikola Corporation
The American company Nikola Motor Company was founded in 2014 to develop several electric car concepts. The brand, founded by Trevor Milton in Salt Lake City, Utah, USA, has developed several projects for six years. In 2020, the company was reorganized. In 2021, it introduced two electric trucks of the Nikola Tre model. Litigation in 2021 led to a drop in production. The company has developed seven models of electric vehicles. Its logo was a large letter N with cut tops, inscribed in a regular hexagon. The sign was made in light blue corporate color.
Canoo
Zero-emission car startup Canoo was founded in 2017, Stefan Krause and Ulrich Kranz as Evelozcity in Los Angeles. The company received its current name in 2019, presenting the Canoo electric van prototype. They were merged with Hennessy Capital Acquisition when announcing the start of developing the MPDV – Multi-Purpose Delivery Vehicle line. At the same time, preparations were underway to release an electric pickup truck by 2023. The modern and concise brand logo is presented in the text version of its name with six restrictive lines, which are repeated in the sidelights on its models.
Drako Motors
A young American company – Drako Motors, Inc, founded in 2013 by Dean Drako and Shiv Sikand in San Jose, California, has become famous as a manufacturer of luxury supercars. Among its offerings is a modern electric car – the 2019 Drako GTE, which is a sports sedan with four doors and engines. In 2021, the brand announced a new development of the upgraded Drako Dragon model. In keeping with its name and direction of production, the brand has chosen as a logo a stylized image of a mythical dragon and a text symbol – the full name of the company. Horizontally elongated letters with the original black letter D draw attention.
NIO
China’s electric vehicle industry is represented by NIO, founded in 2014 and headquartered in Shanghai. Its founder – William Lee, is a participant in the launch of several companies. The brand was presented as a manufacturer of premium cars and intelligent electric vehicles. The brand’s first model was the sports car NIO EP9, presented on the opening day of the company. In parallel, the brand began to launch battery stations. From the beginning of 2021, the brand began to expand into the Norwegian market. The brand name is an English interpretation of the Chinese version, the abbreviation of which has become an integral part of the logo. Translated as “blue sky,” it formed a sign, the upper part of which symbolizes the vault of heaven and its openness – openness, a progressive vision of the future. Down – Earth, action, direction, and momentum forward.
Xpeng Motors
Xpeng Motors (originally Guangzhou XiaOpeng Motors Technology Co Ltd) is a Chinese manufacturer of electric vehicles. Founded in 2014 and headquartered in Guangzhou with offices in Mountain View, California, USA. The brand’s founders are Xia Heng (Henry Xia) and He Tao. In 2018, the first model was released – the XPeng G3 SUV. The second – the P7 sedan, was released in 2019, and its export began in 2021. The product range includes the XPeng P5 sedan G9 SUV. The brand logo is represented by a sign in the form of a stylized letter X and the text of the name PENG in black. The letters are made in a modern font, stylized as electronic.
Li Auto Inc.
The Chinese manufacturer of modern electric vehicles – Li Auto Inc (Li Xiang), was founded by Li Xiang in 2015 in Beijing. The main activity of the brand is the design and production of hybrid electric vehicles with a plug-in PHEV. The company’s production department is located in Changzhou. The company launched its flagship model, the Li Xiang One SUV. Its logo is a sign consisting of two letters Li. Their graphic execution with a left slope and black color makes the sign easy to read and remember. The letter “I” is created from two figures located one above the other in the form of inclined rectangles.
Weltmeister
Weltmeister is the name of a Shanghai-based electric vehicle brand founded in 2015 by Freeman Shen. Since 20018, the company has launched the production of the first model – EX5. The acquisition of the Chinese licensed enterprise Polarsun Automobile in 2017 opened up the possibility of obtaining a license for all types of passenger-type NEVs. The brand has two factories – in Wenzhou and Huanggang. Model list – E5 – sedan, EX5 – compact SUV, EX6 – medium SUV, and W6 – compact SUV model. The central element of the logo is five dynamic rounded stripes – a symbol of multi-lane traffic. Its dynamics are not only a reflection of the presence of artificial intelligence.
Geometry
Chinese automotive brand Geely created the Geometry automotive brand in 2019 to produce modern electric cars or NEVs under it. The brand is focused on the domestic Chinese market, and its project is to release ten new model lines by 2025. All are formed based on vehicles already created by Geely. Among those already announced is the Geometry A compact sedan and C crossover and the EX3 crossover model based on the Geely Vision X3. The logo completely duplicates the shape of the Geely emblem, except for the color scheme. The inner sectors are made in light and dark gray, staggered.
Byton
Byton, a Chinese manufacturer of all-electric vehicles of various types, was founded by Carsten Breitfeld and Daniel Kirchert in 2017 in Hong Kong. The brand introduced its first concept at the beginning of 2018 – the Byton M-Byte SUV. This year also saw creating the luxurious K-Byte Concept sedan concept car. In 2021, the brand filed for bankruptcy, suspending all partnership agreements with Foxconn. The name was created as an abbreviation – “bytes on wheels.” The design of the logo, which forms the visual perception of the letter B, was created from two identical elements, which symbolize two equally important areas for the brand – automotive and digital technologies.
Arcfox
Chinese automotive brand Arcfox was founded in 2017 in Beijing, China, by parent company BAIC Group. The brand’s task was to develop and manufacture electric vehicles – cars and crossovers. The first model is a premium microcar, Lite. Next for Europe, a large ECF SUV was prepared, and the second was a GT supercar in two versions – base and Race Edition. The brand name consists of two parts, which are also reflected in its logo. ARC – from “arctic” symbolizes courage and breakthrough, and FOX – intelligence, grace, secrecy. A stylized fox face and metallic gray are the basis of the logo.
Singulato Motors
Another Chinese brand, Singulato Motors, also focuses on producing environmentally-friendly electric cars using NEV energy. Founded in Beijing in 2014, it combines and applies modern cloud computing technologies. The brand’s first electric vehicle was the Singulato iS6 medium SUV. Already in 2017, its small-scale production was launched, and in 2018 – mass production. Today, the iM8 minivan and the iC3 city car development are available. The brand uses a sign that is original in its execution, referring to the essence of the technological singularity – the moment when progress or development becomes so fast and complex that it is inaccessible to understanding.
Zinoro
BMW Brilliance in 2013 launched a special brand of all-electric crossover – Zinoro in China. The brand name sounds like Zhi Nuo in Chinese, which means “Promise.” The first electric crossover was released in the same year based on the BMW X1 (E84), based on the use of a new type of energy – NEV. Since 2014, car has been available in Beijing and Shanghai. This year, license plates for the model were issued free of charge. The brand emblem is a round sign with a central sign in the form of a stylized image of intertwined hands, as a symbol of the commonwealth of the two companies and demonstrating the desire to make cars caring and respectful to their users.
Chevrolet
Chevrolet was founded in 1911 by Louis Chevrolet and William Durant, who created General Motors in 1908. Today the brand is a trademark of General Motors located in Detroit, Michigan. Keeping up with the times, the brand began developing electric vehicles, releasing the Chevrolet Bolt EV and Volt 2016 models, and phasing out the Spark EV and Volt. Bolt EUV and Bolt EV 2022 were announced. The Chevrolet emblem is known worldwide and represents a cruciform shape. The sign is made in gold tones with a silver edging. Below is the name of the brand in black font.
Ford Motor Company
The well-known American automobile manufacturer is the Ford Motor Company, founded in 1903 by William Ford Jr. in Dearborn, Michigan. It has added all-electric and hybrid models to its inventory. Today it produces Ford Fusion Hybrid SE, Fusion Energi SE, C-Max Hybrid SE, C-Max Energi SE. Recently, several models of electric vehicles have been discontinued – Focus Electric and Focus Electric 2017. At the same time, the brand announced the development of a new Ford E-Transit 2022 and 5 modifications of the electric Mustang Mach-E. The Ford logo has not changed at this stage and represents the traditional oval-shaped emblem with the company name in capital letters on deep blue background. The font and edging of the emblem are executed in silver color.
Porsche AG
Porsche AG is a German automaker based in Stuttgart, Baden-Württemberg, Germany, founded by the Porsche family in 1931. The brand opened the development and production of a new direction – environmentally-friendly electric vehicles. In 2019, the brand launched the all-electric Porsche Taycan. But since 2011, the brand has been producing hybrid models, represented by the Panamera S Hybrid and the 2014 plug-in hybrid, the Cayenne S E-Hybrid. The brand has an original logo that is easy to remember and recognizable. Made in the form of a heraldic shield, it has an image of a horse as a central figure, which symbolizes strength and constant zeal forward.
Mercedes-Benz
The German car brand Mercedes-Benz has been known since 1926 when the Benz and Daimler brands merged. The brand is located in Stuttgart. The company has earned popularity with its Lux passenger cars, buses, and vans. The brand has also started producing electric vehicles. The first in this category was the discontinued B-Class Electric Drive. The first all-electric crossover EQC and EQV, a passenger-type van, and the eVito commercial minibus are now being produced while announcing a new compact hatchback project, the EQA. The Mercedes-Benz logo is known worldwide – a three-pointed star enclosed in a circle.
BMW
Like all modern car brands, the eminent German automaker BMW, founded in 1916 by Karl Friedrich Rapp, Gustav Otto develops environmentally-friendly electric vehicles. The company’s headquarters is located in Munich. Among the cars of the new direction, the company currently offers three electric vehicles – the BMW i3 hatchback, the Mini Cooper SE, and the BMW iX3 crossover. The project has serial i4 and iX. The BMW logo is round in shape with two circles inscribed on each other. The inner one is divided into four white-blue segments. The brand name is placed along its outer circumference.
Audi
Audi – German luxury brand was founded in 1909 as Audi Automobil-Werke by design engineer August Horch and was the heir to Auto Union. Today, the brand, headquartered in Ingolstadt, is actively involved in developing several electric vehicle lines but is in no hurry to abandon traditional directions. Today, the power model group includes several of its lines – E-Tron GT, E-Tron GT RS, E-Tron Sportback, and Q5 E-Tron. These models are also accompanied by the brand’s classic logo recognizable by all – 4 woven rings, symbolizing four united manufacturers.
Volkswagen
The German “people’s car” was created by Volkswagen, founded in 1937 by Ferdinand Porsche, and headquartered today in Wolfsburg. Having gained well-deserved trust with true German quality, the brand has always strived to apply the latest technologies while respecting the availability of its products. The development of a new eco-friendly direction – the use of electric vehicles has also become one of the promising industries, for which the brand plans to allocate 42 billion over the next two years. Today, the brand’s electric line portfolio includes six electric models of different profiles – both full-fledged electric ones and plug-in hybrid ones. There are six more models in development. The traditional company logo accompanies them in the form of two Ws enclosed in a circle.
MINI
British MINI acquired trademark status in 1959 under the control of the British Motor Corporation. As a brand, it was registered in 1969 after its acquisition by British Leyland in 1968. From 1986 until 2000, the brand was owned by the Rover Group. In 2000, following the sale of BMW’s Land Rover division to German Ford, Mini became a subsidiary. The brand first took part in the production of electric vehicles in 2009. The current Mini Cooper SE model considers all the shortcomings of the first option. At the same time, the new hybrid SE Countryman All4 is fully consistent with modern trends. The Mini emblem is unfolded wings with a double round element and the inscription of the brand name and used black and silver corporate colors.
Nissan
Nissan Motor Co., Ltd is Japan’s largest automaker headquartered in Yokohama, founded in 1933 by Yoshiyuki Aikawa, Dan, Kenjiro, and William R. Gorham. By 2017, the brand ranked 8th in the world. His new portfolio includes three electric models – the Leaf e+ with a high-capacity battery, the Leaf 2018 with autonomous driving capability, and the e-NV200 van, which incorporates improved technology from the popular Nissan Leaf. 5 new developments appear in the models announced for the future. The brand has retained its traditional emblem, a silver circle crossed in the center by a plate with a text spelling of the brand name.
Honda
The Japanese automobile brand Honda Motor Co., Ltd was founded in 1948 by Soichiro Honda and Takeo Fujisawa in Tokyo. The company’s manufacturing facilities are located in Japan, USA, India, and Brazil. The brand deservedly ranks second in the world in the production of cars. By 2030, the company plans to transfer 65% of production to creating electric vehicles. The electrical lineup includes:
- The all-electric Honda e.
- The 2017 Clarity Plug-In Hybrid and Accord Hybrid sedan.
- The 2017 hydrogen-powered Clarity Fuel Cell.
Everything is done in silver color.
Toyota
The Japanese leading automobile brand, Toyota, founded in 1937, is a world leader in producing and selling hybrid cars. Today the company produces cars under five brands – Toyota, Hino, Lexus, Ranz, and Daihatsu. To date, Toyota and Lexus have announced the preparation of 15 model lines of electric vehicles. Founded in 1937 by Kiichiro Toyoda, the company is today headquartered in Toyota City, Aichi. The company sees its future in the development of transport without harmful emissions. The company’s first electric vehicle was the 1997 SUV Toyota RAV4 EV. The 2021 Toyota bZ4X is the first mass-produced electric car. The founder chose the best option for his logo – the image of the word Toyota from katakana letters.
Jaguar
In 1922, William Lyons and William Walmsley founded a company in Coventry, UK, called Swallow Sidecar to manufacture sidecars. After the war, the brand was renamed Jaguar. In 2012, the brand was abolished. Later, the brand was updated as a division of the Indian brand Tata Motors, and already in 2018 introduced its first hybrid electric car Jaguar I-Pace. In the future, the updated brand sees a complete transition to the production of electric vehicles. With its emblem, the brand retains the latest version of the logo – a profile image of a grinning jaguar muzzle in a dark green circle inscribed in a larger black circle, in which the brand name is applied around the circumference. The rim of the circle, the font, and the Jaguar are made in silver.
Hyundai
The South Korean automobile manufacturing company Hyundai Motor was founded in 1967 as a subsidiary of the Hyundai conglomerate headquartered in Seoul. As the largest car manufacturer, the brand ranks 4th in the world. Naturally, a car brand of this level began to pay attention and develop a new direction – cars with zero emissions and using alternative power sources. The brand already today offers the IONIQ 5 hatchback, Ioniq 6 sedan, Ioniq 7 SUV, and KONA Electric, featuring high performance and enhanced performance. The new models are marked with the traditional emblem of the brand – a stylized letter H, made with a right inclination in an oval shape. It symbolizes the handshake of two people.
Kia
In 1944, Kia Corporation was registered in the capital of Korea, Seoul. Today it is part of the Hyundai Motor Group as a subsidiary. In the light of modern developments and trends in the automotive industry, the brand has begun to actively develop environmentally friendly technologies and apply ideas to reduce harmful emissions in its developments. Today, the company offers seven promising models of electric vehicles, which can be considered a weighty statement for moving forward in this direction. Particularly impressive are the 2021 Soul EV and 2021 Niro EV, as well as this year’s expected EV6. The new eco-friendly models can be recognized by the new company logo, which does not have the traditional oval, and the text of the name is made in a more sporty and aggressive font.
