Ermenegildo Zegna Logo PNG
The fashion industry is unpredictable. The Ermenegildo Zegna logo is practical, without design frills. Yet, the standard inscription still incorporates personal elements, reflecting a unique approach to familiar things. Thus, the fashion brand conveys its key message to its customers: clothing with individual accents for all population categories.
Ermenegildo Zegna: Brand overview
| Founded: | 1910 |
| Founder: | Ermenegildo Zegna |
| Headquarters: | Milan, Italy |
| Website: | zegnagroup.com |
Meaning and History
The company has never changed its trademark. It was initially created in a concise style and consisted of the name. The letters are perfectly straight, with serifs placed close to each other. The first symbols in the words are written in uppercase, the rest in lowercase.
The legs of “l” and “d” match in length and are complemented by short strokes, which are turned left at the top and right at the bottom. The capital letters (“E” and “Z”) are larger than usual, and the bend of the leg of “a” is much longer and elegantly directed upwards. Additionally, the letter “g” has acquired a miniature “tail” on its head.
What is Ermenegildo Zegna?
Ermenegildo Zegna is an Italian fashion house named after its founder and owner. It specializes in the production of clothing, accessories, and fragrances for men who are confident in their irresistible attractiveness. Using innovative technologies, the brand skillfully combines classic style and innovative design, creating comfortable, durable, and lightweight fabrics from high-quality wool.
One of the logo variations is adorned with the phrase “An enduring passion for fabric and innovation since 1910”. Designers placed it under the first word, separated by the letter “g.” Initially, the label’s primary colors were black and white. Red was used a bit later.
Ermenegildo Zegna: Interesting Facts
Ermenegildo Zegna is a fancy clothing brand from Italy known for making nice men’s clothes. It was started in 1910 by Ermenegildo Zegna, who wanted to make the best wool fabrics.
- The Start: Zegna began with the goal of making awesome wool fabrics. The company cared a lot about making high-quality stuff, treating workers well, and not harming the environment.
- How They Work: Zegna is cool because they do everything, from picking the wool to making the final clothes. This means everything they make is super good quality.
- Fabric Experts: They’re skilled at making fancy fabrics, like super-soft wool from Australia, which makes their clothes extra nice.
- Going Global: Zegna isn’t just a small-town thing anymore; it’s in more than 100 countries worldwide. But it’s still run by the Zegna family, now in its fourth generation.
- Loving the Planet: Zegna has always tried to be kind to the Earth. They’ve created a big nature park in Italy called Oasi Zegna, which shows they’re serious about helping the environment.
- Oasi Zegna: The Zegna family created a huge nature area near their hometown. It’s a place where people can enjoy nature and learn to care for it.
- Growing the Brand: Zegna has also bought parts of other fancy brands to offer more cool stuff. For example, they bought into Thom Browne, which helped them reach even more people.
- Helping Others: The Zegna family does a lot of charity work, like supporting schools, health research, and projects that help people. They believe in making a difference.
- Tech and Fashion: Zegna is always looking for new ways to make shopping better and more personal, using the latest tech to make buying their clothes a great experience.
Zegna is all about loving good clothes, being innovative, and doing good things for people and the planet. It’s a brand that shows you can make great stuff, take care of the world, and treat people right all at once.
Font and Colors
The logo appeared in a textual variant and almost immediately received a graphic icon. Thus, the fashion house effectively identified itself, standing out from the surrounding environment, as Italy is the homeland of great trends. The emblem uses the phrase “Ermenegildo Zegna” in retro-script. This is clearly indicated by the curved line with a dot at the end and the large loop of “g,” ornate “r,” and the extended tail of “a.” Additionally, “l” is made an identical copy of “i” and the legs of “d.” The upper and lower serifs are so elegantly turned in different directions that it immediately becomes clear: this is the logo of a brand associated with fashion.
The graphic symbol is a round label with a black border. On a white background among three diagonal stripes, the letter “Z” is visible – the first letter of the word “Zegna.” As negative space here is very important, the icon is used on a contrasting background (usually white) and complemented by text in two lines.
A custom font was developed by the Alias studio, which included two famous graphic designers – Gareth Hague and David James. They proposed a retro-style logo with fine, elegant elements as a symbol of visual identity. The letters are streamlined and rounded, except for “E” and “Z,” as they are made angular. The logo’s color palette is monochromatic, consisting of a combination of black and white.
Ermenegildo Zegna color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |