Estée Lauder Logo PNG
The Estée Lauder logo is elegant, conveying sophistication and luxury charm. Exquisite lines whimsically converge into a single pattern and are nothing but an abbreviation of the company’s name. The monogram style is an ancient Byzantine script, conveying the airy lightness of perfume fragrances.
Estee Lauder: Brand overview
| Founded: | 1946 |
| Founder: | Estée Lauder, Joseph Lauder |
| Headquarters: | New York, U.S. |
| Website: | elcompanies.com |
Meaning and History
The company logo was created by the owner herself. The general style has remained almost always unchanged. If any adjustments were made, they were minor and did not fundamentally affect the design. Overall, there have been three minor updates.
There are two versions. The first is a graphic sign, later taken as the basis for modern symbolism. The outlines of the capital letters “E” and “L” are drawn by hand with elegant round strokes. They intertwine with each other, forming a figurative signature. It looks like a monogram in a square with a thin frame.
What is Estee Lauder?
Estée Lauder is a multi-brand manufacturer of decorative cosmetics, fragrances, skin and hair care products. Founded in the U.S. in 1946, the company initially sold only face creams. Today, it is considered a beauty industry leader, owning brands like La Mer, Bobbi Brown, Clinique, and others. Their products are known for their innovative formulas, as Estée Lauder invests millions of dollars in the development of new technologies.
Externally, it’s a simple sign of strict geometric shape, but internally it’s very complex. It has several intersecting lines that express the aristocratic grace of the company’s owner. Adjacent (in the right column) is her full name and surname – Estée Lauder – with the characteristic accent on the letter “é.” Below is the word “Companies,” written in uppercase letters.
The second version of the initials is textual. It contains only the founder’s name and surname. The font is Optima. It resembles the one used in the previous logo, but there are still differences. The second letter is wider and more elegant.
The current corporate version overlays the previous ones. Only the words in it are arranged in a row, and “Companies” and “Estée Lauder” are comparable in size. At the end of the letter R, a miniature bend has appeared. The lines and strokes in the graphic area have become thicker.
Estee Lauder: Interesting Facts
Estée Lauder was a woman who started her own makeup company with just a dream and some skincare products her uncle, a chemist, made. This company began in 1946 in New York City and has become one of the top names in skincare, makeup, fragrances, and hair care worldwide.
- Starting Small: Estée Lauder started with just four skincare items. She believed in her products and would show them to women for free to prove they were good.
- Selling With a Personal Touch: She liked to sell her products by talking directly to her customers and was one of the first to give away a gift if you bought something. This idea is still popular today.
- Going Big Worldwide: The company didn’t stay small and now sells products in over 150 countries because it keeps making quality stuff.
- A Family Effort: It was a family business. Estée’s husband and their two sons helped make the company big. Her son Leonard played a big role in growing the company and adding more luxury brands to their collection.
- Lots of Brands: Estée Lauder Companies has over 25 beauty brands, like MAC and Clinique. This means they can offer something for everyone.
- Always Creating New Things: The company is always coming up with new ideas for products and how they package and sell them. It has many patents for its innovations.
- Helping Others: Estée Lauder has done a lot of good work, such as raising money and raising awareness for breast cancer research since 1992.
- Fragrances Too: Estée Lauder also made a big splash in perfumes, creating famous ones like “Youth Dew” in 1953, a bath oil that could also be used as perfume.
- Leaving a Mark: Estée’s saying was “Telephone, Telegraph, Tell a Woman,” because she knew the best way to spread the word was through people talking. Now, her grandson William is helping lead the company.
Estée Lauder’s mix of new products, smart marketing, and focus on quality and taking care of customers has kept it a big deal in the beauty world, continuing to set trends and standards everywhere.
Font and Colors
The brand and company logos still differ. The first has a simpler font, without serifs and decorative elements at the ends, which predominate in the opening symbolism. Curved lines of varying widths form a complex monogram. Thanks to the concise design, the emblem is perceived much more easily.
The color palette is also not monotonous. Thus, monochromatic options where the letters and edging are in white and the background and frame are in black. Dark blue and its greenish-blue variation (slightly darker than emerald) are also used. The brand owner herself invented this shade, so it’s called Lauder Blue.
Estee Lauder color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
