Estrella Logo

Estrella LogoEstrella Logo PNG

One look at the Estrella logo is enough to understand that the emblem belongs to the popular star brand. The elements are reminiscent of crisps’ curling edges and evoke the popular snack’s crunchy, toasted sound and rich flavor.

Estrella: Brand overview

Estrella is a Swedish brand owned by the German snack food company Intersnack Group GmbH & Co. The most famous product of this brand is chips:

  • smooth (with bacon, cheese, onion, salty);
  • corrugated (sour cream with mushrooms, cheese, onions, and salmon in a creamy sauce).

In addition to chips, the company’s price list includes up to 200 different snacks, including popcorn, nuts, peanut butter, and straws. Products are exported to two dozen countries, bringing in more than 1 billion dollars in revenue.

Estrella, a Swedish snack brand known for its chips and potato snacks, started in 1997 with the help of the German snack company Intersnack Group. They wanted to introduce a premium chip brand to Scandinavia, and it quickly became a favorite in Sweden. Estrella set itself apart by using a special mix of citrus, garlic, and spices, offering something new and delicious that wasn’t available before.

Over the years, Estrella grew beyond Sweden into Norway, Denmark, and Finland, introducing their chips and a variety of potato snacks and dips that matched the local tastes. In the 2000s and 2010s, the company started focusing on healthier and organic options and new flavors inspired by Scandinavian cooking.

What made Estrella stand out was its bright yellow packaging and playful logo, along with creative and funny ads that made the brand even more popular.

Later, Estrella expanded its reach to Central and Eastern Europe and introduced new products like Pop Chips and Lentil Chips to meet changing consumer preferences.

Estrella is still a leading snack brand in Scandinavia and beyond, known for its quality, unique flavors, and strong branding. Its success comes from a mix of high-quality products, understanding local tastes, and effective marketing. With the support of Intersnack Group, Estrella quickly made a name for itself and stood out even in a competitive market.

Meaning and History

Estrella Logo History

The brand’s history begins the year after the end of World War II (1946). Estrella means “star” in translation. The company’s name is Spanish, and the owner, Folke Anderson, spent much time in Spanish-speaking Ecuador. Under the Estrella brand, the businessman imported fruits to his homeland, Sweden, and his banana plantations were in South America.

The fruit entrepreneur was inspired to produce snacks by visiting America, where he tried chips and saw their popularity. The first conveyor was launched in the 57th year.

The brand changed its owner several times, becoming part of ever-larger corporations.

  • In 1965, Anderson sold Estrella to the Swedish chocolate maker Marabou. Under their leadership, the brand actively developed, opening production in Finland and Denmark and exporting chips and popcorn to the Baltic States and Iceland.
  • Kraft Foods took over Marabou and became part of Kraft Foods Sverige (Mondelēz International).
  • In 2014, Estrella was resold and became part of the German Intersnack Group GmbH & Co.

All brand owners were leaders in their fields. They helped realize the main goal of the brand—development and leading positions. The company cooperates with leading manufacturers and studies popular snacks in different countries, constantly improving and adding new flavors. Therefore, Estrella associated her name and visual symbol with leadership.

What is Estrella?

This is a food processing company from Sweden that deals in chips, snacks, peanut butter, nuts, and more. It also has a selection of beer. The brand name is translated from Spanish as ‘star,’ which is reflected in the Estrella logo. He used to specialize in fruit imports (under founder Folke Anderson) and then moved into making chips (after moving to Marabou). The trademark is now owned by Intersnack Group GmbH & Co.

1997 – 1999

Estrella Logo 1997

After joining Kraft Foods, the brand received its first logo dedicated to chips. Before that, they wrote on the packages: American chips. The company’s emblem was still associated with fruit—a green banana bunch. Despite the popularity of snacks, no one has changed the visual signs. Therefore, the new owners took up the issue.

The chips’ emblem was white Estrella lettering on a red ribbon with white stripes. The lettering font is italic, reminiscent of Swedish capital letters, except for the letter r.

The red color of the background meant leadership. The brand was the first in Sweden to produce chips, and the company prospered. The color is also bright, as is the taste of snacks. The white lettering was associated with potatoes, and the white lines were associated with the flags of Sweden and America (the headquarters of Kraft Foods in the USA and the production of chips of the first owner were inspired by a visit to New York).

The background strip also resembles a potato chip production line.

However, the logo generally had little in common with the product’s name and essence, so another option was chosen three years later.

1999 – 2003

Estrella Logo 1999

The second emblem also has a ribbon, but not straight, but slightly twisted and without white stripes. It is similar to Marabou labels. The end of the ribbon rises, which symbolizes the development and path of the Star to the sky.

Under the first letters of the name, there is a three-dimensional star with rays bent in different directions. She looks like a living character who stands in the pose of a winner and a fighter. He seems to be looking up into the sky, hugging everyone with one beam and showing the game of biceps with the other, hinting at his strength and power.

The star became a visual representation of the name and conveyed the product’s aspirations for leadership positions.

The name, placed directly horizontally, balanced the entire composition. The lettering and color have not changed.

2004 – today

Estrella Logo

In 2003, Kraft Foods’s head changed. The new head developed his marketing policy, reflected in the brands’ visual signs.

The logo further increased the emphasis on Estrella’s leading star positions. The star has risen above the ribbon and immediately attracts attention. Symbolizes a clear leader. The reverse side of the rays was painted with a golden helmet as an indication of victory, and it was the first place among the snack producers in Sweden. The ribbon at the top took on a golden shadow from the starlight. The black shadow below emphasizes the confident development of the brand, its stable position, and the power of the corporation standing behind it.

The inscription has also changed and become more authentic. The name’s font exactly corresponds to the capitalization of Swedish letters and emphasizes the brand’s birthplace.

Font and Colors

Estrella Emblem

The main colors of the emblem are red and white. The first and second are signs of leadership, first positions, and high aspirations. Red represents the hot flame of roasting chips, their sharp, bright taste, and the brand’s rapid rise to the top. White represents constant renewal, the emergence of new products, and natural ingredients in the base.

Estrella Symbol

The first logo font was more in line with Edwardian Script ITC. The latter version uses an analog of Brush Script MT, which is closer to the Swedish style.


Who owns the Estrella chips brand?

Intersnack, a German snack company, owns Estrella chips. In 2014, Estrella was sold to Intersnack by Mondelez International, formerly Kraft Foods. This sale was a big moment for Estrella, shifting it from a part of a huge global food company to an important part of Intersnack’s collection of snack brands. Intersnack, which offers a variety of European snack products, became even stronger in the snack market after buying Estrella. This is especially true in Scandinavia, where Estrella chips are very popular.

What countries have Estrella chips?

Estrella, a snack brand famous for its chips and popcorn, started in Sweden in 1957. It was the first of its kind in Sweden. In 1993, Estrella decided to grow its market and moved into the Baltic region, starting with Lithuania. Not long after, the brand also entered Latvia and Estonia. This wasn’t just about reaching new places and connecting with new customers. Estrella managed to keep its quality and flavor, winning over people in these countries. Today, Estrella is still a favorite in Sweden and has a strong presence in Lithuania, Latvia, and Estonia. This shows how well Estrella has grown while keeping its original charm.

Where did Estrella Crisps come from?

Estrella Crisps is a snack brand from Sweden that started in 1957. It was the first company there to make chips and popcorn. Since the beginning, Estrella has been all about making snacks that taste great and are of good quality. They were the first to bring packaged chips and popcorn to Sweden, a new thing back then.

As Estrella grew, they kept coming up with new snacks, adding different flavors and types of salted snacks to their lineup. They’ve always aimed to make snacks people love eating, focusing on getting the taste right. This effort to keep making new and tasty snacks has made Estrella a favorite and a leader in the snack market.

Estrella’s main concern is making sure its snacks are delicious and high-quality. They spend much time and effort checking that every new snack they make meets their standards. This dedication to quality and innovation has helped Estrella stay popular for over 60 years in Sweden and worldwide.

What companies are part of the Intersnack group?

Intersnack Group is a big name in the snack world, with lots of brands under its belt. These brands offer everything from chips and nuts to cookies and special snacks. Let’s talk about some of these well-known brands:

  • Funny-Frisch is famous for its potato chips and snacks, especially in German-speaking areas. They’re known for their unique flavors and quality.
  • Chio makes a variety of snacks like chips and popcorn, known for their tasty flavors. They’re a go-to snack choice in many European homes.
  • Estrella originated in Sweden and was among the first to sell packaged chips and popcorn there. Since then, the company has expanded to include more salty snacks and has always focused on good taste.
  • Hula Hoops are fun-shaped snacks that are crunchy and come in different flavors. Both kids and adults in the UK and elsewhere love them.
  • POM-BÄR offers snacks shaped like little bears, targeting kids with tasty and safe ingredients, free from artificial colors and preservatives.
  • McCoy’s makes ridged chips known for their bold taste and crunch, appealing to those looking for a fuller snack experience, which is particularly popular in the UK.
  • ültje is a top nut brand in Germany, providing a variety of high-quality nuts, including almonds and cashews, known for their freshness and unique flavors.
  • Vico is a French brand known for its potato chips and snacks that match the French love for good food.
  • Tayto is an iconic brand in Ireland. It is credited with creating the first flavored potato chips. The company has a strong fan base and offers a wide range of snacks.
  • Griffin’s is a leading brand in New Zealand for cookies, crackers, and snack bars. It is loved for its long history of tasty treats.

Intersnack Group has a wide reach, catering to different tastes worldwide with classic chips, new nut mixes, and snacks perfect for kids. They’re a key player in the snack industry, bringing flavors and joy to snack lovers everywhere.

What is the meaning of the Estrella Logo?

The Estrella logo is more than just a design; it tells a story about the brand. At its heart, it’s about giving you a quick energy boost and making you feel refreshed. Estrella wants to be more than just a way to stop hunger; it aims to leave you feeling better than before.

The star in the logo isn’t just for show; it’s a big part of the brand’s message. “Estrella” means “star” in Spanish, and this star symbolizes being a leader in the snack world. It’s their way of saying they’re at the top, leading the way with quality snacks that stand out.

The color red plays a big role, too. It’s a color all about energy and action, which fits perfectly with what Estrella snacks are supposed to do for you. The red in the logo shows that Estrella is all about bringing some excitement and a burst of energy into your day.

What does the logo symbolize, Estrella Logo?

The Estrella logo uses simple symbols to tell a story about what the brand stands for. It shows a star shape like a bodybuilder to represent strength and leadership. This isn’t just about looking strong; it’s about what Estrella wants its snacks to do for you—give you energy and make you feel alive.

The star in the logo isn’t just any star. Since “Estrella” means “star” in Spanish, it’s a nod to the brand’s name and its goal to be a snack leader. The image of the star as a bodybuilder drives home the point that these snacks are meant to boost your energy.

The logo is red, which screams energy and action. This isn’t by accident. Red is used to show that Estrella snacks are more than just tasty; they’re supposed to make you feel refreshed and ready to go.

What’s cool is the logo uses a handwritten font, which makes the brand feel more personal and approachable. It’s a nice touch that makes Estrella stand out, showing that they’re about connecting with their customers on a human level.