Famous purple logos: Popular brands and companies with purple logos

Famous purple logos

Brands worldwide have often gravitated towards the allure of purple in their logos. Some of the most iconic examples include FedEx, Cadbury, and Taco Bell, among many others.

Purple might not be as ubiquitous as blue or red in brand identities, but it holds a unique versatility. This shade has been linked to many emotions and connotations, ranging from the affluence and majesty of royalty to the enigmatic allure of mystery.

The rarity of purple in natural surroundings infuses it with attributes of spirituality, creativity, and uniqueness. When a brand chooses to incorporate this hue, it often stands out, offering a compelling and memorable aesthetic.

Why do companies use purple in their logos?

Purple, undeniably, holds a unique spot in the color palette. Its appearance is infrequent daily, making it a powerful tool to pique interest and evoke wonder.

Purple has been perceived as an uncommon and captivating hue. Its association with affluence and monarchy can be traced back to the earlier challenges of procuring purple dye. This rare commodity rendered the color a symbol of luxury and privilege.

Depending on its shade, purple can evoke many emotions and sentiments. Pastel purples tend to be linked with romance and caregiving. Deeper, more intense shades of purple elicit feelings of mystery or create a sense of ambiguity.

Incorporating purple into a logo can serve as a strategic move for businesses aiming to differentiate themselves, especially if they seek an alternative to the prevalent blues and reds. It’s crucial to recognize the dual nature of this color. Depending on its application, It can convey more complex or ambivalent emotions. Thoughtful use of purple can yield profound impacts on audience perceptions.

What companies have a purple logo?

As a color choice for logos, Purple has made its mark across various industries, illuminating brand identities from the sweet world of confectionery to the bustling fields of entertainment and the intriguing domains of science.

Within the confectionery sector, this distinctive hue is often associated with luxury, hinting at decadence and indulgence, perfect for chocolates, sweets, and gourmet treats. The food further utilizes purple to convey freshness and uniqueness, drawing attention to products on crowded shelves.

Turning to entertainment, where standing out is key, purple sets a tone of creativity and originality. Whether for streaming services, film production companies, or music labels, the color hints at the boundless imagination behind the content.

In the scientific arena, purple resonates with depth and exploration. It signifies the vastness of the unknown, beckoning one towards discovery and innovation. Whether representing a cutting-edge tech company or a pioneering research institution, the shade captures the essence of pushing boundaries.

Adopting purple across various sectors underlines its universal appeal and versatility in communicating brand values and stories.


Apogee Logo

The Apogee brand employs a dual-tone purple logo as a magnet for attention, encapsulating the firm’s innovative and avant-garde ethos. The emblem’s minimalist design, devoid of any extra elements, mirrors the company’s focus on streamlining processes and remaining at the forefront of technological advancements.

The juxtaposition of dark and light purple hues in the color scheme serves multiple functions. The deeper purple is often perceived as embodying sophistication, expertise, and a level of refinement, signaling to potential clients and competitors alike that the company operates at a high standard. On the other end of the spectrum, the lighter purple resonates with more emotional and community-oriented values, such as trust, togetherness, and mutual respect.

Such an astute combination allows the brand to engage a wider audience, attracting those who appreciate technological prowess and a sense of community. It’s a balanced and nuanced approach that speaks not only to the quality of the services and products offered but also to the kind of relationships the company aims to build with its stakeholders.

The nuanced use of dual-tone purple thus serves as a subtle yet powerful medium for communicating the brand’s diverse values and ambitions. It transcends mere aesthetics to become a strategic aspect of the brand’s identity, indicating its commitment to technological excellence and fostering a sense of community and friendship among its clientele. The Apogee brand succeeds in sending a multi-layered message through a simple and sleek logo.


Avid Logo

Avid’s emblem shines with its unique contemporary flair in the bustling domain of technology and software. Opting for geometric designs over traditional lettering gives it an avant-garde twist, distinguishing the brand from a sea of competitors. The choice of purple not only adds visual appeal but also introduces an element of intrigue.

The shade of purple employed by Avid isn’t arbitrary. It amplifies the brand’s modern and inventive identity. As often observed, deep purples resonate with boldness and a spirit of exploration.

Elaborating further, color choices in branding aren’t just about aesthetics. They convey messages, emotions, and values. In Avid’s case, the chosen hue of purple subtly communicates the company’s fearless approach to innovation and readiness to break new ground in its industry. The blend of modern design elements with a powerful color palette underscores Avid’s position as a forward-thinking player in the tech world, always poised to redefine what’s possible.

Baltimore Ravens

Baltimore Ravens Logo

The Baltimore Ravens’ emblem employs a deep shade of purple, exuding an aura of intensity and determination. This color choice, combined with its commanding design features, portrays a sports team that is both formidable and focused on outstanding performance. There’s a palpable sense of strength and ambition emanating from this design.

Incorporating a regal touch of gold to the emblem elevates its status, hinting at the grandeur and prominence associated with the team. This golden hue adds a layer of sophistication and refinement to the emblem. Including colors such as black, red, and white serves to contemporize the design. These additional tones lend the emblem a dynamic and modern flair, reflecting a team that’s not just rooted in tradition but also forward-thinking in its approach.

The overall design, with its interplay of colors and sharp geometric lines, effectively communicates the team’s prowess and determination. It is a visual representation of a group ready to take on challenges, constantly evolving, yet deeply rooted in its foundational values. The emblem is not just a symbol; it’s a statement of intent, ambition, and the relentless pursuit of excellence.


BenQ Logo

In the vast spectrum of color choices for corporate branding, purple occupies a unique niche, especially within technology. Often interpreted as a reflection of creativity and ingenuity, purple effortlessly resonates with brands keen on emphasizing their inventive prowess.

A notable embodiment of this is seen in the branding strategy of BenQ, a leading name in the technological sphere, celebrated for its innovative computer solutions and state-of-the-art products tailored for diverse consumer groups. The brand’s chosen shade of purple is neither too bright nor subdued, striking a harmonious balance that speaks volumes about its ethos. This hue not only accentuates the brand’s commitment to innovation but subtly conveys its dedication to quality and trustworthiness.

The darker undertone of BenQ’s purple doesn’t just make for an aesthetically pleasing design and carries powerful connotations of reliability and expertise. In an understated manner, it communicates the brand’s aspiration to be perceived as a benchmark for excellence and trust in the technological industry.

While purple is versatile and can be adapted to various branding narratives, its utilization in the tech sector, exemplified by brands like BenQ, showcases its potential to convey a dual message of groundbreaking innovation and unwavering professionalism. The thoughtful selection of a specific shade can further refine this messaging, ensuring it resonates profoundly with the intended audience, instilling both admiration and confidence.


Cadbury Logo

In iconic brand imagery, the Cadbury emblem stands out, predominantly due to its vivid purple hue. This color choice is more than merely aesthetic; it evokes feelings of lavishness and decadence. The particular shade employed by Cadbury resonates deeply, suggesting sumptuousness and affluence.

Pairing purple with gold is another strategic move in Cadbury’s branding arsenal. Gold, universally associated with wealth and premium quality, amplifies the luxurious aura emanating from the purple backdrop. This combination accentuates the brand’s premium positioning and hints at a unique, unparalleled experience awaiting the consumer. Through such deliberate color choices, Cadbury’s branding communicates that its offerings are not just treats but indulgent experiences.


Craigslist Logo

Craigslist distinguishes itself through its unique use of a purple logo in the world of online marketplaces. This digital platform for buying and selling goods has revolutionized the traditional classified ads sector, turning it into a global phenomenon. The logo’s purple hue is a hallmark of the brand’s innovative ethos.

The color purple is historically associated with creativity, sophistication, and luxury. Craigslist’s color choice highlights its ability to offer one-of-a-kind items and exceptional value. By veering away from more conventional colors commonly seen on digital platforms, Craigslist positions itself as an original and resourceful service.

The specific shade of purple employed by Craigslist strays towards the more wealthy end of the spectrum, subtly alluding to the treasure trove of items one might find on the platform. This luxurious tint promises unique discoveries, making it an aspirational color that aligns well with the brand’s goal of presenting users with distinctive buying and selling opportunities.

Craigslist’s purple logo is a compelling differentiator in an online world saturated with marketplaces and digital platforms. It acts as an effective visual cue that signals to users that they are interacting with a platform that isn’t just functional but also brimming with possibilities. This suggests that the choice of purple is not merely an aesthetic decision but a strategic one aimed at encapsulating the company’s mission and values in a memorable visual element.


Discord Logo

Positioned within the spectrum of blue and purple, the Discord emblem captures the essence of community building and gamer-centric platforms. Its choice of color exudes warmth, approachability, and radiance, reflecting notions of youthful exuberance and deep connectivity.

The distinct hue of Discord’s logo does more than just captivate the eye; it infuses the design with a sense of innovation while grounding it in dependability. This fusion of elements signals a platform that champions cutting-edge features and steadfast reliability. The deliberate color choice embodies the company’s dedication to fostering vibrant online communities, ensuring users feel inspired and secure.

The vibrant color palette underscores the brand’s dynamic nature, making it recognizable and memorable in a digital space crowded with brands vying for attention. With its unmistakable hue, Discord’s badge effectively communicates the brand’s commitment to pioneering community engagement while staying anchored in reliability.


FedEx Logo

The FedEx badge, renowned globally for its distinctive purple hue, is a testament to the strategic use of color in branding. This color isn’t simply a design choice but a crucial element intricately woven into the brand’s narrative, extending even to its sub-brands.

Purple, within the context of the FedEx brand, is symbolic. It encapsulates the core principles of the company: trustworthiness, resourcefulness, and assurance. It’s not just a shade but an embodiment of the brand’s promise to its customers, signaling its unwavering commitment to delivering excellence.

In color theory, purple is often associated with creativity, dignity, and ambition. For FedEx, it harmoniously aligns with the brand’s aspirations to be seen as innovative and dependable. The purple-orange in the logo introduces a vibrancy, projecting a sense of enthusiasm and dynamism. This juxtaposition offers a visually appealing contrast and complements the brand’s essence. While purple anchors the brand in reliability, orange infuses it with an energetic pulse, reflecting a steadfast and agile company.

The design of the FedEx logo incorporates clever use of negative space, forming an arrow between the letters’ E’ and ‘X.’ This design nuance isn’t mere decoration; it conveys notions of direction, speed, and precision. Such elements, though subtle, enhance the logo’s communicative prowess, giving viewers an intuitive understanding of the brand’s operational ethos in the logistics domain.

The FedEx logo’s design is more than a visual identifier; it’s a narrative. The strategic deployment of the color purple, paired with the contrasting orange and enhanced by the intelligent use of whitespace, encapsulates the brand’s promise and ambition. Through this logo, FedEx communicates its business nature and dedication to innovation, reliability, and excellence in service delivery.


Game Logo

Distinct hues of purple, particularly those that are vibrant and vivid, find frequent application in industries targeting younger demographics, such as video gaming and entertainment sectors. The prominent use of a dynamic shade of purple in a game logo can be seen as a calculated design decision to capture the focus of a younger, more energetic audience.

The choice of purple for such a logo is not merely for visual impact. It also communicates underlying themes that resonate with the target market. In the gaming industry context, attributes like creativity, originality, and cutting-edge innovation are highly valued. The shade of purple deployed in the game logo serves as a visual shorthand for these characteristics, subtly imprinting them into the target audience’s consciousness.

This particular shade of purple does double duty. It not only creates an immediate visual appeal, drawing the gaze of potential users, but also underscores the brand’s alignment with key traits such as inventiveness and modernity. In doing so, using this hue in a game logo effectively bridges the gap between form and function, providing both an eye-catching design and a depth of meaning that speaks to the aspirations and preferences of the gaming community.


Hallmark Logo

Purple remains a favorite among businesses eager to project a sense of superiority and distinction. This deep and rich hue is often employed by companies in their branding efforts to suggest a prominent status within their industry.

When incorporated into a corporate emblem, the color purple can speak volumes. It has the power to denote an organization’s commitment to excellence, but it can also convey a brand’s imaginative and innovative spirit. This multifaceted nature makes purple a preferred choice for various companies, each aiming to communicate its unique ethos.

Consider the emblem of Hallmark. Bathed in purple, it is a testament to the brand’s dedication to quality and prestige. But that’s not all; it also hints at Hallmark’s forward-thinking approach and never-ending pursuit of fresh, groundbreaking ideas.

In branding, every detail matters, and colors are no exception. Their selection is always intentional, meant to evoke specific feelings or perceptions among consumers. Purple, given its storied history and a wide array of associated meanings, continues to be a go-to choice for those aiming to carve out a niche of excellence and creativity in the market.

Lady Speed Stick

Lady Speed Stick Logo

Purple, a hue with various interpretations across different cultures, isn’t universally tied to feminine associations. In many contexts, it represents luxury, royalty, and sophistication. Its versatility allows it to bridge diverse sentiments, making it a strategic choice for branding.

Examining the emblem of Lady Speed Stick, it’s evident that the shade was selected for its aesthetic appeal and the deeper associations it evokes. Such a shade communicates trustworthiness, quality, and assurance, resonating highly with its primary female demographic. This color choice conveys the brand’s dedication to delivering high-quality, reliable products.

The strategic use of this hue in the logo ensures it stands out and captures the viewer’s attention immediately. Its magnetic allure is undeniable, appealing to many potential consumers. The color is an effective visual cue regardless of cultural or personal background, indicating the brand’s commitment to excellence and reliability.

The choice of purple in the Lady Speed Stick logo showcases the potential of color in brand communication, emphasizing trust, quality, and universal appeal. It underscores the brand’s aim to resonate with and cater to a diverse and discerning audience.

Los Angeles Lakers

Los Angeles Lakers Logo

Within the sporting domain, purple has carved a niche for itself, resonating with uniqueness and distinction. Its ability to differentiate a team in a sea of more common hues like reds, blues, or greens has made it a sought-after color among sports organizations. The Baltimore Ravens have embraced this hue, integrating it into their official attire, further enhancing their unique identity.

In discussions of iconic purple branding in sports, the Los Angeles Lakers stand paramount. Their emblem, a blend of purple and a golden hue is not just a visual treat but also a masterclass in branding. This blend, rather than being merely decorative, serves a purpose. The contrast between the deep purple and radiant gold ensures that the emblem doesn’t just catch the eye but also holds it. It’s a spectacle, whether viewed amidst the electrifying energy of a stadium or through the screen during a televised match.

Such strategic choices in color schemes underscore the importance of branding in connecting with fans, creating memorable visuals, and reinforcing a team’s presence in the minds of its followers. The Los Angeles Lakers’ emblem is a vivid testament to the enduring impact of thoughtful color selection in sports.

Microsoft Teams

Microsoft Teams Logo

Microsoft Teams surged in popularity during the global health crisis, positioning itself as an essential platform for professionals seeking to bridge communication gaps. As teams worldwide grappled with the transition to remote work, Microsoft Teams presented a multifaceted solution, ensuring smooth collaboration in a digital environment.

Its emblematic logo, prominently featuring varying tints of purple, encapsulates more than just aesthetic appeal. Purple is a color that symbolizes innovation, creativity, and a deep connection. The choice of this hue for the Microsoft Teams badge reflects the platform’s core values. The nuanced shades of purple imbue a sense of inclusivity, underlining the brand’s emphasis on ensuring unified communication, regardless of geographic divides.

The emphasis on purple is not a mere design decision. The choice of purple subtly underscores Microsoft Teams’ role as a knowledge exchange and collaborative learning hub. The platform facilitates the organic flow of ideas and knowledge as users engage in dialogues, brainstorming sessions, or even casual conversations.

The color palette of the Microsoft Teams logo is a strategic reflection of its brand philosophy. It underscores the commitment to fostering innovation, ensuring inclusivity, and championing the free exchange of knowledge in a dynamic digital era. This color choice and the platform’s capabilities underscore its position as a leader in facilitating cohesive teamwork in a virtual domain.


Milka Logo

In the confectionery industry, Milka stands as a globally recognized brand. Its choice of a purple-hued logo bears similarities to Cadbury’s but takes on a distinctive twist. Whereas Cadbury’s deeper purple is often associated with richness and luxury, Milka opts for a lighter shade that evokes a sense of softness and approachability.

The color selection for Milka’s branding doesn’t just stop at invoking opulence; it goes further to generate feelings of warmth and gentleness. This lighter shade of purple creates an inviting atmosphere, suggesting that the brand offers not just premium quality but also a sense of comfort and emotional richness.

Milka’s unique wordmark complements this. It aids in imparting a sense of creativity and inventiveness to the brand. The specific hue of purple utilized dispels much of the severity or intensity often linked with darker shades, making the brand appear more accessible and consumer-friendly.

The color scheme and wordmark form a well-thought-out and effective branding strategy. The combination allows the brand to carve out its niche, subtly differentiating itself from competitors in a crowded market. The overall impression of Milka’s branding is that of a high-quality yet warm and inviting confectionary option. It’s a visual articulation of a brand that aspires to offer luxury and comfort in equal measure, achieving a fine balance that appeals to a wide range of consumers.


Monster Logo

Utilizing a hue often associated with creativity and distinction, Monster.com, a prominent job search platform, distinguishes itself from other brands with a similar name. The deep purple hue that dominates its logo is not a random choice but a strategic one. In brand psychology, purple often symbolizes uniqueness, wisdom, and ambition.

The design of Monster.com logo is straightforward, employing a minimalist sans-serif typeface. A playful twist is introduced with the ‘o’ in “Monster,” which frequently appears in a contrasting shade. This subtle color alteration not only adds visual appeal but also reinforces the idea of differentiation – a nod, perhaps, to the site’s vast array of job opportunities that cater to diverse profiles and preferences.

While seemingly simple, design elements and color choices can profoundly influence perceptions. In the case of Monster.com, the selected shade of purple, combined with the design elements, evokes feelings of trust and reliability. It silently communicates to its users that the platform is not just any ordinary job site but a place where individual talents, skills, and aspirations are recognized and matched with the right opportunities.


NYU Logo

New York University (NYU) is one of the notable academic institutions in the United States, distinguished not just by its academic prowess but also by its unique emblem. Unlike the traditional crests and seals that often grace university insignias, NYU’s logo veers towards a contemporary and streamlined design.

The choice of purple in the NYU insignia isn’t mere aesthetics. Purple has been linked to wisdom, creativity, and ambition, qualities the institution undoubtedly wishes to foster among its student body. The color selection is deliberate and strategic, aimed at resonating with forward-thinking scholars and educators seeking to be part of a vibrant academic community.

In a nation filled with numerous esteemed educational institutions, each with its symbolic representation, NYU’s modernistic logo breaks the mold. It signifies the university’s commitment to innovation and encapsulates its vision for the future – a blend of tradition and modernity. For potential students and scholars, this emblem subtly communicates NYU’s embrace of both the time-tested academic values and the ever-evolving paradigms of contemporary education. The balance of classic values, represented by the color purple, with the sleek design, portrays an institution that respects its roots while gearing up for the future.

Premier League

Premier League Logo

The renowned Premier League globally has a logo that radiates not just excellence but also an unwavering commitment to its vast fanbase. This emblem, bathed in a rich shade of purple, evokes feelings of grandeur and distinction. Such a hue could hint at an enigma, but within this context, it amplifies the league’s majestic aura, further exemplified by the prominent depiction of a royal lion’s head.

This lion, an age-old symbol of strength, pride, and nobility, fortifies the league’s identity. Its presence in the logo accentuates the league’s dominant status in football. Combined with the dark purple background, it’s an implicit message of strength and dominance, reflecting the league’s reputation on the world soccer stage.

The intricate design elements, from the lion’s intricate details to the chosen shade of purple, are deliberate choices aimed at upholding the Premier League’s stature. It’s not just about sportsmanship but also about creating a brand that stands for reliability and top-tier quality. For followers, enthusiasts, and stakeholders, this emblem guarantees unparalleled football experiences and the highest standards of professionalism. The Premier League’s symbol stands as a beacon of excellence and trustworthiness in a domain crowded with leagues and tournaments.


Purdy's Logo

The ubiquity of purple hues among chocolate and confectionery brands isn’t mere coincidence. Purple has been tied to notions of luxury, decadence, and royalty. Such associations make it an apt choice for products often seen as luxurious indulgences rather than everyday essentials.

Purdy’s Chocolatier stands out with its distinctive emblem. Purdy’s opts for a vivacious and luminous hue, unlike the deeper, more subdued purples often favored by other chocolate companies. This choice isn’t simply about differentiation; it’s strategic. The brighter shade captures attention swiftly and evokes sensations of joy, festivity, and novelty – feelings that many confectionery fans might associate with savoring fine chocolates.

The decision to employ such a vibrant shade signifies Purdy’s approach to chocolate-making: modern, innovative, yet deeply rooted in the traditions of crafting quality confections. For the discerning consumer, it subtly communicates that while Purdy respects the age-old chocolate-making traditions, it isn’t afraid to bring its flair and uniqueness.

With its lively shade of purple, Purdy’s Chocolatier establishes its distinct identity and positions itself as a brand that understands the blend of tradition and innovation, catering to both classical and contemporary tastes.


Roku Logo

Prominent in the realm of technology, the Roku logo showcases the versatility and allure of purple as a choice of branding color. Established in 2008, Roku began its journey with its innovative digital media players and has since expanded its horizons, constantly adapting to the fast-paced tech world.

Utilizing purple in its logo, Roku underscores characteristics often associated with this hue: creativity, ambition, and boldness. Such attributes resonate with a company at the forefront of digital entertainment evolution. From offering unique streaming channels to introducing its line of smart TVs, Roku has demonstrated an unwavering commitment to innovation.

Purple, being a mix of the calm stability of blue and the fiery energy of red, perfectly encapsulates the brand’s balance between stability and innovation. This harmonious blend aids in establishing trust while emphasizing Roku’s avant-garde approach to technology. The choice of color, while aesthetically pleasing, also serves as a strategic communication tool, encapsulating the company’s ethos and vision in the competitive world of digital entertainment.


Scentsy Logo

Scentsy has carved a notable presence within household accessories, distinguishing itself as a purveyor of premium scented waxes and melts. These products are meticulously designed to infuse living spaces with aromas that foster a sense of calm and tranquility. Such a focus on well-being and relaxation aligns seamlessly with their branding color: purple.

Purple has been associated with royalty, luxury, and a certain degree of opulence. For Scentsy, this color does more than just add visual appeal. It communicates the brand’s commitment to delivering products that are a notch above the ordinary. The specific hue of purple in their branding not only evokes feelings of relaxation, a nod to the purpose of their products, but it also subtly hints at the premium quality of their offerings.

This strategic color choice serves a dual purpose. On one hand, it reassures potential customers about the superior grade of ingredients used in the waxes and melts. Conversely, it reinforces the brand’s promise of an elevated sensory experience. Scentsy’s branding, enhanced by the thoughtful use of purple, provides an implicit assurance of luxury and efficacy in every product.


Syfy Logo

The purple, steeped in historical significance and emotional depth, plays a pivotal role in brand recognition. Utilizing this hue in branding can evoke a spectrum of emotions and perceptions. The Syfy logo is a testament to this, effectively channeling elements of enigma and fascination. For many, purple isn’t an everyday hue, making it an apt choice for brands aiming to stand out and offer something distinctive.

In the case of the Syfy badge, the deep purple shades imbue it with an aura of intensity, but not one that is overpowering or aggressive like the strong vibes red might give. It walks the fine line between captivating and daunting. The contemporary, sleek typography further complements the color, adding to the overall ambiance of unpredictability.

Branding is all about making the right impression and communicating the essence of a brand. As subtle as they seem, colors play a monumental role in this. Syfy has managed to convey its core values and promise through the judicious use of purple – a journey into the unknown filled with wonder and anticipation.

Taco Bell

Taco Bell Logo

Purple is a distinctive choice in the fast food sector, dominated by various colors. Its rarity within this industry amplifies its potential to make a lasting impact. A prime example is Taco Bell’s emblem, awash in this hue. This logo differentiates the brand in a crowded marketplace and kindles thoughts of unique and unfamiliar flavors.

Analyzing Taco Bell’s design elements, one observes the strategic use of two variations of purple. The more intense shade embodies notions of decadence and exclusivity. It hints that the dining experience surpasses the mundane, veering towards the upscale. Conversely, the gentler shade reinforces inclusivity and camaraderie, suggesting that Taco Bell is more than just a place to eat; it’s a place where bonds are forged.

Such thoughtful color selection in branding does more than please the eye. It communicates the essence and values of a brand. Through this dual-purple approach, Taco Bell masterfully broadcasts a message of gourmet experiences intertwined with a sense of belonging and togetherness.


Twitch Logo

Twitch stands out as a beacon in digital streaming platforms, and its unmistakably purple logo has become synonymous with live gaming and interactive content. The brand’s prominence is undeniable, holding a significant spot in technology and entertainment. A hub for content creators and viewers alike, Twitch offers a platform where both can interact and share experiences in real time.

The choice of a pixelated wordmark for the logo is intriguing, evoking memories of early video games and computing and marrying the nostalgia of the past with the present technological advancements. This combination produces an appealing “retro-modern” aesthetic. While the logo might seem nostalgic, it is undeniably forward-facing, representing the forefront of live-streaming technology and community engagement.

The purple hue of the logo doesn’t merely serve as an attention-grabbing color; it symbolizes Twitch’s innovation, creativity, and distinctiveness. The color choice embodies the spirit of a platform that fosters and celebrates individuality and creativity.

The design choices of Twitch’s branding are not mere coincidences. They’re intentional decisions made to encapsulate a brand at the intersection of technology, community, and creativity. The logo is a testament to the platform’s commitment to nurturing a diverse and dynamic community of content creators and enthusiasts.

Urban Decay

Urban Decay Logo

The deep shade of purple, especially in its darker tones, can infuse a logo with an element of intensity, drama, and flair. Such a shade can be witnessed in the symbolic logo of Urban Decay. Instead of opting for the more traditional black and white or the commonly used pink, this brand boldly chose purple to accentuate its audacious and self-assured stance.

Urban Decay’s choice of a profound purple shade is no mere coincidence. This color lends the brand an unmistakable “rock and roll” essence. Urban Decay’s logo distinctly breaks the mold in the vast realm of the beauty industry, where numerous logos tend to lean towards a gentle, traditionally “feminine” aesthetic.

Further amplifying this distinctiveness is the brand’s choice of typography. The gothic-style font complements the rich purple, reinforcing the brand’s rebellious, edgy image. The color and typography work together to position Urban Decay as a trailblazer, challenging conventional norms in the beauty sector.


Viber Logo

Recognized widely for its purple hue, the Viber logo is a testament to the brand’s dedication to fostering connections and facilitating communication. The choice of this particular shade seamlessly bridges the gap between technology and human touch, making the platform feel both advanced and personable.

With the main element being a speech bubble, Viber’s emblem is intuitive, signifying the core of its services – communication. This universal and straightforward symbol immediately conveys the brand’s main objective: to allow people to converse, regardless of distances or borders.

Using a softer, lighter shade of purple in its design subtly communicates trustworthiness and ease of use. This isn’t an aggressive or stark branding; instead, it’s an invitation, suggesting that anyone, regardless of technological proficiency, can easily use the platform.

The white typography within the logo, styled in a playful yet legible manner, adds to the overall approachability of the brand. It reinforces the image of a modern yet grounded company that values both functionality and user experience.

Viber’s choice of color, symbols, and typography sets it apart in a world teeming with communication tools. It isn’t just another app; it’s a platform that understands and values the nuances of human connections. The design choices echo the brand’s mission, painting a picture of a service that’s both innovative and deeply rooted in community values.


Wimbledon Logo

The Wimbledon emblem, combined with purple and green, resonates with an aura of elegance and distinction. This color pairing effectively encapsulates the grandeur of a sporting event celebrated for centuries globally. The game’s rich history finds its reflection in these hues, reminding viewers of the traditions and legacies that Wimbledon has upheld over the years.

The design of Wimbledon’s badge is reminiscent of official insignias or crests, often found gracing formal documents or esteemed proclamations. Such a design choice lends an air of authenticity and gravity to the brand, further emphasizing its esteemed position in the world of sports. This approach positions the championship as a pinnacle event and evokes a sense of trust and reverence among its audience.

The emblem’s structured design and choice of colors evoke a blend of modernity and tradition. It is as if the emblem tells a story of time-honored traditions being carried forward into contemporary times, showcasing Wimbledon’s commitment to honoring its past while embracing the future. The logo communicates the championship’s dedication to excellence and its role as a torchbearer of tennis’s rich heritage through its visual elements.


Wonka Logo

In food and beverage branding, purple isn’t a typical choice for fast-food entities. When it comes to purveyors of indulgent treats and luxurious confections, purple emerges as an ideal selection. This hue, historically linked to opulence and richness, resonates well with brands aiming to evoke a sense of decadence.

The Wonka brand, renowned for its whimsical treats, employs a purple tone reminiscent of Cadbury, another icon in the confectionery industry. Such a choice is not merely serendipitous. It evokes rich, velvety chocolates and the indulgent experience of savoring them. Beyond just luxury, the color purple in the Wonka logo encapsulates the brand’s imaginative and creative essence. It refers to the imaginative stories and characters that are part and parcel of the Wonka universe.

The utilization of purple in branding serves a dual purpose. While it communicates the high quality and richness of the products, it also distinguishes these brands in a marketplace often dominated by reds, yellows, and greens. This differentiation is crucial in creating a lasting impression in consumers’ minds.

When brands like Wonka choose purple for their logo, they are not just selecting a color. They are crafting a narrative that speaks of luxury, indulgence, and a dash of creative flair. It’s a testament to how color can powerfully convey a brand’s ethos and story, ensuring it remains etched in the minds of its audience.


Yahoo! Logo

Purple has always been a color that evokes a sense of uniqueness and distinction. Within this spectrum, Yahoo! strategically employs a bright hue of purple to position its brand as lively and dynamic. Historically, purple has ties to qualities like creativity, luxury, and individualism, which might suggest why Yahoo! integrated it into its branding strategy.

Selecting a vibrant and not overpowering hue underscores the brand’s commitment to being energetic while remaining user-friendly. On one end of the spectrum, lighter shades of purple can be seen as imaginative and innovative, whereas on the darker end, they might hint at depth and introspection. Yahoo! ‘s specific shade strikes a balance, ensuring it captures attention without being overwhelming.

The design choice of utilizing a lowercase typeface complements this color palette impeccably. It emphasizes a sense of accessibility, suggesting that while the company is innovative, it’s also approachable and dedicated to user experience.

In the vast realm of digital branding, where differentiation is crucial, Yahoo! ‘s choice of a lively purple hue, combined with a casual font, sets a precedent. It conveys that the brand is not just another tech entity but an accessible platform aiming for both innovation and user-centricity.

The ubiquity of purple in logos across various industries illuminates its distinctive appeal and the myriad associations it evokes. This hue, from muted lilacs to rich plums, holds a special place in brand identities. Its presence can elicit emotions and interpretations, deeply influenced by its shade and context.

Delving into the realm of luxury, one can easily notice the prevalence of purple. This color has long been associated with royalty, luxury, and exclusivity. Brands operating in the luxury segment, whether high-end fashion, premium cosmetics, or elite services, often leverage this shade to evoke grandeur and elegance. The deep, rich variants of purple especially emphasize sophistication and a timeless charm.

On the other hand, the innovation and creativity world embraces purple’s vivacity and dynamism. Start-ups, technology firms, and creative agencies might lean towards this hue to symbolize forward-thinking, originality, and a break from the norm. Here, brighter and more luminous shades of purple are more prevalent, accentuating freshness and innovation.

Purple’s inherent connection to mystery and the unknown further broaden its appeal. Whether in the entertainment industry, where intrigue sells, or sectors that prize uniqueness, this enigmatic shade captures attention and sparks curiosity.

A word of advice for brands considering purple for their visual identity: the chosen shade matters immensely. While deeper purples convey luxury and depth, lighter hues like lavender communicate freshness and softness. It’s crucial to align the shade with the intended brand message to ensure cohesion and clarity.

Purple’s multifaceted nature makes it a go-to choice for brands desiring to evoke luxury, creativity, or mystery. Its versatility ensures it remains relevant, allowing brands to discover a distinctive identity in a competitive market.