The Fratelli d’Italia logo emphasizes the uniqueness and distinctiveness of the Italian nation, with a special focus on Italians’ prosperity. The emblem represents the country’s neofascist and far-right party, which advocates for Italy’s position under the “global sky.”
Fratelli D’Italia: Brand overview
On December 21, 2012, a new political party emerged in Italy, Fratelli d’Italia (Brothers of Italy), born from a split within Silvio Berlusconi’s People of Freedom (Il Popolo della Libertà, PdL) party. The founders, Giorgia Meloni, Ignazio La Russa, and Guido Crosetto, named the party after the opening line of the Italian national anthem, highlighting its nationalist stance.
Giorgia Meloni, who had previously served as Minister of Youth in Berlusconi’s government and led the National Alliance’s youth organization, became the new party’s first leader. The group identifies with the historical Italian right-wing movement, particularly the National Alliance (Alleanza Nazionale), a successor to the neofascist Italian Social Movement (Movimento Sociale Italiano).
In their debut in the 2013 parliamentary elections, the organization secured 2% of the vote, earning nine seats in the Chamber of Deputies. In the 2014 European Parliament elections, the party did not surpass the 4% threshold, resulting in no representation.
The group began to strengthen its position, especially at the regional level, by appealing to voters disillusioned with traditional right-wing parties and concerned with immigration and national identity issues. The party opposed the constitutional reform Matteo Renzi’s government proposed in 2016, with the referendum’s outcome bolstering their standing.
The organization improved its performance in the 2018 parliamentary elections, garnering 4.35% of the vote and 32 seats. They joined a right-center coalition with Matteo Salvini’s League and Silvio Berlusconi’s Forza Italia. When the League entered a coalition government with the Five Star Movement, the group remained in opposition, attracting new supporters.
The 2019 European Parliament elections marked a significant achievement for the organization, with 6.4% of the vote and five seats secured. The party’s popularity continued to rise as it criticized Giuseppe Conte’s governments and opposed mass immigration, further European integration, and globalization.
Meaning and History
What is Fratelli d’Italia?
It is an Italian right-wing political party founded by Giorgia Meloni. The party is known for its conservative views and advocates for preserving traditional family values and Italian culture. It strongly supports strengthening national security, combating illegal immigration, and reducing taxes. The party has significantly influenced Italian politics, attracting attention with its patriotic and nationalist ideas.
2012 – today
The logo of the “Fratelli d’Italia” party reflects the revival of the ideas of the Italian Social Movement and emphasizes the party’s commitment to protecting national interests. The party opposes migrants and supports the candidacies of Mussolini’s family members, highlighting its nationalist and patriotic views. Like a light in the dark, the logo shows the way for patriots, uniting them around Italy’s revival and the defense of its values.
The round logo of the “Fratelli d’Italia” movement is divided into two parts. Along the dividing line are stripes in the colors of the Italian flag. The upper blue represents the sky and the rest of the world, while the lower white symbolizes the nation’s purity.
The logo’s symbolism is deeply connected to national identity and patriotism. The stripes of the Italian flag on the dividing line emphasize unity and pride in the country. The bonfire in the center of the lower white half symbolizes gathering supporters around common values and ideas.
The logo expresses the party’s commitment to national values and the fight for the purity of the nation. The bonfire made of white, red, and green stripes represents the national identity of Italians and the party’s aspiration to protect the interests of native residents.
The party name “Fratelli d’Italia” is written in large white letters on a blue background. The font is clear and straight, emphasizing the seriousness and clarity of the party’s political position.
The blue color of the upper half of the logo symbolizes peace and stability. The white color of the lower half is associated with purity and new ideas. The stripes of the Italian flag (green, white, and red) highlight national pride and patriotism.