The company sews its clothes as masterly as trees and shrubs grow juicy and sweet fruit. The emblem indicates the perfection of styles and a variety of colors. The Fruit of the Loom logo guarantees that the buyer will enjoy wearing the items.
Fruit of the Loom: Brand overview
Founded: | 1851 |
Founder: | Robert Knight & Benjamin Knight |
Headquarters: | Bowling Green, Kentucky, United States |
Website: | fruit.com |
Meaning and History
The professional career of the company began when the Knight brothers bought Pontiac Mill from Warwick and opened a company called B.B. and R. Knight Corporation. In 1856, they renamed it Fruit of the Loom and launched their first product, muslin.
The goods were sold through the Rufus Skeel store in Providence (a friend of Robert Knight). Skeel had a daughter who drew labels for rolled fabric. Since she liked fruits and berries, she portrayed them. As a result, the demand for the products increased. Especially in demand were fabrics with the apple logo.
The Knight brothers decided that these emblems would be the perfect symbol for the brand. They linked the concept of fruit to biblical motives and their brand name. Therefore, it turned out that this expression refers both to clothing and to the phrase “fruit of the womb,” which means children. The exact saying is reflected in Psalm 127: 3 of the Bible.
In 1971 (after Congress passed the first trademark legislation), the company’s owner immediately patented the logo, receiving the number 418. It is under this logo that the Fruit of the Loom brand is registered. Throughout history, he had seven emblems.
What is Fruit of the Loom?
It is a manufacturer of casual wear for men, women, and children. Its headquarters are located in the United States, and its factories are located in Morocco.
1893 – 1927
The very first logo has a rectangular frame consisting of several lines of different colors and widths. This is a miniature painting, judging by the quality and style of the image. There is a wide band under the frame, which is shaped like an arc. The name of the trademark is written on it. The still life contains a set of fruits and berries that are as close to real-life as possible. In the center is a large red apple with a light highlight on the side.
On the left, you can see many white grapes (usually greenish); above and on the right – a bunch of black grapes (usually dark blue or dark purple). In front of the apple are white currant berries. The image also contains leaves of three colors: green (grape), yellow (apple), and red (currant).
1927 – 1936
The designers have tweaked the brand’s visual identity mark and made it look like an emblem. To do this, they redrawn the picture in a different style (less realistic), removed the tape, and placed the fruits in an oval frame. They moved the currant berries to the left, some of the leaves changed color. At the same time, the clouds disappeared from the logo – only a light blue background remained. The inscription at the top has been preserved but has been shaped like an arch. The words “Fruit” and “Loom” are in large letters, and “of the” in small letters.
1936 – 1951
During this period, the company’s management approved the logo in a lithographic print, which resembles a wax seal in texture, color, and shape. In a triple-edged circle, there are fruits and berries taken from the picture. At the top, in a semicircle, there is a wide ribbon with the brand name.
1951 – 1962
In 1951, the developers returned the color to the logo and added a gradient in some places. The grapes turned green and dark blue again, the currants – white, the apple – red with a yellow highlight on the side. And to make the name stand out clearly, the designers made the letters black. They painted the seal in sandy beige.
1962 – 1978
Since this period, the emblem has radically changed its appearance. The authors used an oval in which the company name was placed. So they emphasized the priorities, highlighting the brand as the main one. And the designers moved the picture with fruits and berries (brand concept) to the top, to the center of the line that forms an oval. In doing so, they reduced the brightness of its color gamut. The first letters in the words “Fruit” and “Loom” have become uppercase, the rest – lowercase, but underlined with a black line. In addition, the inscription is supplemented with the phrase “Unconditionally Guaranteed.”
1978 – 2003
In 1978, the fruits and leaves returned to their normal color. Now they are catchy and distinct. The developers narrowed the oval, stretched it out, outlined it along the edge with a black line, and made it volumetric due to the shadow at the bottom. They removed the underlining in the title, replacing the lowercase letters with uppercase ones.
2003 – today
The modern version of the logo consists of two parts: the first is the text, the second is the icon. The designers removed the rest of the elements. Fruits and berries are now less vibrant than the previous emblem but still colored. The only difference between them is in the colors. The artists tried to preserve their natural shades, so they made the bunches white and purple, the currants yellow, the apple red with a yellow stalk, and the leaves green (by the way, now they are all replaced by grapes).
The designers also worked with the style of the name: in the current version, it is written in grotesque, thin elongated letters, except the middle part. It is in small print and is arranged in two lines.
Fruit of the Loom: Interesting Facts
Fruit of the Loom, a famous clothing brand known for making underwear, casual clothes, and sports gear, has existed since 1851. Thanks to the Knight brothers, Benjamin and Robert, it started in Providence, Rhode Island.
- Foundation: The Knight brothers started the company over 170 years ago, initially focusing on cotton fabric.
- Trademark: In 1871, the company got its trademark, making it one of the first in the U.S. Its logo with various fruits is known globally.
- Advertising: The brand is remembered for its “Fruit Guys” ad campaign from the ’80s and ’90s, where people dressed up as fruits.
- Products: Besides underwear, they make T-shirts, fleece, socks, and sports clothes for everyone.
- Worldwide Reach: Fruit of the Loom sells its products worldwide and has factories in the U.S. and other countries.
- Ownership: Warren Buffett’s Berkshire Hathaway bought the company in 2002 after it went bankrupt in 1999, helping stabilize it.
- Cultural Footprint: The brand has appeared in movies, music, and TV and is known for its quality and comfort.
- Innovation: They’ve introduced tagless shirts and underwear to avoid the annoyance of tags.
- Giving Back: The company also gives to education, disaster relief, and local community projects.
Overall, Fruit of the Loom’s big impact comes from sticking to quality, clever marketing, and keeping up with customers’ wants, earning it a special place in homes worldwide.
Font and Colors
The image of fruits in the actual logo is far from realism – it is made in a hand-drawn design. Horizontal strokes highlight the commonality with the textile industry. Small stripes are visible on the grapes and the left side of the apple. They resemble a fabric formed from many intertwined fine threads.
Previously, all the letters in the emblem were serifs, but as a result of the last update, the layout changed: a geometric chopped typeface was chosen for the logo. It is called the Futura Serie BQ-Book and was developed by the German designer Paul Renner, who took the 1919-1933 Bauhaus style as a basis.
Signature colors during the modification of the emblem ranged from bright to restrained. There are most of the natural shades: red, pink, yellow, sand, purple, blue, green, white, blue.
Fruit of the Loom codes
Medium Spring Bud | Hex color: | #d3e8a2 |
---|---|---|
RGB: | 211 232 162 | |
CMYK: | 9 0 30 9 | |
Pantone: | PMS 7486 C |
Bice Green | Hex color: | #00b144 |
---|---|---|
RGB: | 0 177 68 | |
CMYK: | 100 0 62 31 | |
Pantone: | PMS 354 C |
Raspberry Pink | Hex color: | #eb4292 |
---|---|---|
RGB: | 235 66 146 | |
CMYK: | 0 72 38 8 | |
Pantone: | PMS 213 C |
Scarlet | Hex color: | #ff1732 |
---|---|---|
RGB: | 255 23 50 | |
CMYK: | 0 91 80 0 | |
Pantone: | PMS Bright Red C |
Tangerine Yellow | Hex color: | #ffcd00 |
---|---|---|
RGB: | 255 205 0 | |
CMYK: | 0 20 100 0 | |
Pantone: | PMS 7548 C |
Licorice | Hex color: | #201a1b |
---|---|---|
RGB: | 32 26 27 | |
CMYK: | 0 19 16 87 | |
Pantone: | PMS Neutral Black C |
What is the original Fruit of the Loom logo?
The original logo of the company, created in 1893, looked like a colorful still life. Inside a rectangle with a frame and the inscription ‘FRUIT OF THE LOOM’ were various berries and fruits: an apple, bunches of grapes, currants.
How long has Fruit of the Loom?
This company was founded in 1851, so it will soon be two hundred years old.
Is Fruit of the Loom branded?
Yes, Fruit of the Loom is a registered brand.
Did the Fruit of the Loom logo ever have a cornucopia?
There is no single answer to this question. The company itself claims that its logo used to have a cornucopia. But many people are ready to argue with this because no one has ever seen him. This is either a manifestation of the Mandela effect or deception to attract buyers.