Fruit of the Loom Logo

Fruit of the Loom LogoFruit of the Loom Logo PNG

The company sews its clothes as masterly as trees and shrubs grow juicy and sweet fruit. The emblem indicates the perfection of styles and a variety of colors. The Fruit of the Loom logo guarantees that the buyer will enjoy wearing the items.

Fruit of the Loom: Brand overview

Founded: 1851
Founder: Robert Knight & Benjamin Knight
Headquarters:
Bowling Green, Kentucky, United States
Website: fruit.com
Logo downloads:
Fruit of the Loom is the largest American casual, sportswear, kids’ and denim apparel manufacturer. He also produces underwear, basketball, and softball balls. Moreover, it is also one of the oldest brands in the US textile industry, operating since 1851. He appeared in Warwick (Rhode Island), founded by brothers Knight – Robert and Benjamin. It is now headquartered in Bowling Green, Kentucky State. Since 2002, this garment company has been a subsidiary of Berkshire Hathaway.

Meaning and History

Fruit of the Loom Logo History

What is Fruit of the Loom?

It is a manufacturer of casual wear for men, women, and children. Its headquarters are located in the United States, and its factories are located in Morocco.

The professional career of the company began when the Knight brothers bought Pontiac Mill from Warwick and opened a company called B.B. and R. Knight Corporation. In 1856, they renamed it Fruit of the Loom and launched their first product, muslin.

The goods were sold through the Rufus Skeel store in Providence (a friend of Robert Knight). Skeel had a daughter who drew labels for rolled fabric. Since she liked fruits and berries, she portrayed them. As a result, the demand for the products increased. Especially in demand were fabrics with the apple logo.

Fruit of the Loom Symbol

The Knight brothers decided that these emblems would be the perfect symbol for the brand. They linked the concept of fruit to biblical motives and their brand name. Therefore, it turned out that this expression refers both to clothing and to the phrase “fruit of the womb,” which means children. The exact saying is reflected in Psalm 127: 3 of the Bible.

In 1971 (after Congress passed the first trademark legislation), the company’s owner immediately patented the logo, receiving the number 418. It is under this logo that the Fruit of the Loom brand is registered. Throughout history, he had seven emblems.

1893 – 1927

Fruit of the Loom Logo 1893-1927

The very first logo has a rectangular frame consisting of several lines of different colors and widths. This is a miniature painting, judging by the quality and style of the image. There is a wide band under the frame, which is shaped like an arc. The name of the trademark is written on it. The still life contains a set of fruits and berries that are as close to real-life as possible. In the center is a large red apple with a light highlight on the side.

On the left, you can see many white grapes (usually greenish); above and on the right – a bunch of black grapes (usually dark blue or dark purple). In front of the apple are white currant berries. The image also contains leaves of three colors: green (grape), yellow (apple), and red (currant).

1927 – 1936

Fruit of the Loom Logo 1927-1936

The designers have tweaked the brand’s visual identity mark and made it look like an emblem. To do this, they redrawn the picture in a different style (less realistic), removed the tape, and placed the fruits in an oval frame. They moved the currant berries to the left, some of the leaves changed color. At the same time, the clouds disappeared from the logo – only a light blue background remained. The inscription at the top has been preserved but has been shaped like an arch. The words “Fruit” and “Loom” are in large letters, and “of the” in small letters.

1936 – 1951

Fruit of the Loom Logo 1936-1951

During this period, the company’s management approved the logo in a lithographic print, which resembles a wax seal in texture, color, and shape. In a triple-edged circle, there are fruits and berries taken from the picture. At the top, in a semicircle, there is a wide ribbon with the brand name.

1951 – 1962

Fruit of the Loom Logo 1951-1962

In 1951, the developers returned the color to the logo and added a gradient in some places. The grapes turned green and dark blue again, the currants – white, the apple – red with a yellow highlight on the side. And to make the name stand out clearly, the designers made the letters black. They painted the seal in sandy beige.

1962 – 1978

Fruit of the Loom Logo 1962-1978

Since this period, the emblem has radically changed its appearance. The authors used an oval in which the company name was placed. So they emphasized the priorities, highlighting the brand as the main one. And the designers moved the picture with fruits and berries (brand concept) to the top, to the center of the line that forms an oval. In doing so, they reduced the brightness of its color gamut. The first letters in the words “Fruit” and “Loom” have become uppercase, the rest – lowercase, but underlined with a black line. In addition, the inscription is supplemented with the phrase “Unconditionally Guaranteed.”

1978 – 2003

Fruit of the Loom Logo 1978-2003

In 1978, the fruits and leaves returned to their normal color. Now they are catchy and distinct. The developers narrowed the oval, stretched it out, outlined it along the edge with a black line, and made it volumetric due to the shadow at the bottom. They removed the underlining in the title, replacing the lowercase letters with uppercase ones.

2003 – today

Fruit of the Loom Logo 2003-present

The modern version of the logo consists of two parts: the first is the text, the second is the icon. The designers removed the rest of the elements. Fruits and berries are now less vibrant than the previous emblem but still colored. The only difference between them is in the colors. The artists tried to preserve their natural shades, so they made the bunches white and purple, the currants yellow, the apple red with a yellow stalk, and the leaves green (by the way, now they are all replaced by grapes).

The designers also worked with the style of the name: in the current version, it is written in grotesque, thin elongated letters, except the middle part. It is in small print and is arranged in two lines.

Font and Colors of the Emblem

Fruit of the Loom Emblem

The image of fruits in the actual logo is far from realism – it is made in a hand-drawn design. Horizontal strokes highlight the commonality with the textile industry. Small stripes are visible on the grapes and the left side of the apple. They resemble a fabric formed from many intertwined fine threads.

Previously, all the letters in the emblem were serifs, but as a result of the last update, the layout changed: a geometric chopped typeface was chosen for the logo. It is called the Futura Serie BQ-Book and was developed by the German designer Paul Renner, who took the 1919-1933 Bauhaus style as a basis.

Signature colors during the modification of the emblem ranged from bright to restrained. There are most of the natural shades: red, pink, yellow, sand, purple, blue, green, white, blue.

Fruit of the Loom codes

Medium Spring Bud Hex color: #d3e8a2
RGB: 211 232 162
CMYK: 9 0 30 9
Pantone: PMS 7486 C
Bice Green Hex color: #00b144
RGB: 0 177 68
CMYK: 100 0 62 31
Pantone: PMS 354 C
Raspberry Pink Hex color: #eb4292
RGB: 235 66 146
CMYK: 0 72 38 8
Pantone: PMS 213 C
Scarlet Hex color: #ff1732
RGB: 255 23 50
CMYK: 0 91 80 0
Pantone: PMS Bright Red C
Tangerine Yellow Hex color: #ffcd00
RGB: 255 205 0
CMYK: 0 20 100 0
Pantone: PMS 7548 C
Licorice Hex color: #201a1b
RGB: 32 26 27
CMYK: 0 19 16 87
Pantone: PMS Neutral Black C

What is the original Fruit of the Loom logo?

The original logo of the company, created in 1893, looked like a colorful still life. Inside a rectangle with a frame and the inscription ‘FRUIT OF THE LOOM’ were various berries and fruits: an apple, bunches of grapes, currants.

How long has Fruit of the Loom?

This company was founded in 1851, so it will soon be two hundred years old.

Is Fruit of the Loom branded?

Yes, Fruit of the Loom is a registered brand.

Did the Fruit of the Loom logo ever have a cornucopia?

There is no single answer to this question. The company itself claims that its logo used to have a cornucopia. But many people are ready to argue with this because no one has ever seen him. This is either a manifestation of the Mandela effect or deception to attract buyers.