G4S Logo

G4S LogoG4S Logo PNG

The G4S emblem resembles a fist and a torch rising into the sky. This combination evokes the image of the organization as a union of selfless, brave, and strong warriors ready to fight for the right cause.

G4S: Brand overview

G4S is the largest private military company in the world. It provides security to organizations, individuals, defense facilities, government agencies, etc. It has a staff of 800,000 trained employees. The organization’s offices are located in 100 countries around the world. The company is actively developing and acquiring companies around the world: Scottish Rock Steady Group, RONCO Consulting Corporation, ArmorGroup International, and 12 other companies acquired in 10 years. Private Military Services has a turnover of $20 billion. It has been owned by Allied Universal since 2021.

Meaning and History

G4S Logo History

The company’s emblem has remained unchanged for the past twenty years. It is based on all the past companies that have helped shape the current company. The mark demonstrates respect and the ability to honor tradition and memory. The emblem endows military actions with a noble meaning and higher purposes. The key characteristic of the sign is its brevity. The warrior is not tied to a place; he is always ready to march. Minimalism reflects purposefulness and responsiveness and reminds of military commands. One word is enough to mobilize an entire army.

What is G4S?

A private military formation that outnumbers the regular armies of most European countries. It is engaged in security, transportation of valuables and ammunition, participation in armed conflicts, and maintenance of order. Owns 91% of Hashmira in Israel and Wackenhut in the US. Actively solves the Israeli-Palestinian conflict and protects Estonian seaports, Latvian government structures, and private prisons in the USA and Africa. The headquarters is located in London.

2004 – today

G4S Logo

The company’s logo is designed in an avant-garde style. It was designed by the British design agency Stylus.

The black letters G and S partially touch a red stripe running diagonally. The sharp and rounded corners of the strip extend beyond the letters. Elements of the white numeral 4, resembling a lace pattern, are visible on the red strip. Because of this, it seems that the strip is divided into three separate islands. The longest line of the numeral 4 blends into the white background, and it takes imagination to see it.

G4S is an acronym for Group 4 Securicor. The name was obtained by combining the names of two companies that formed the organization: British Securicor and Danish Group 4 Falck. The latter, in turn, was formed by Group 4 and Falck. The synthesis of the names suggests that the company has deep roots and extensive experience in providing services for rescue and military operations, as the oldest of the companies, which became Group 4 in 1968, has been in existence since 1901.

The number 4 signified the merger of the four UK subsidiaries of Sweden’s Securitas AB into one separate independent entity. The semi-visible-semi-transparent image of the number 4 in the logo refers to the past. The history of mergers is no longer relevant.

The word Securicor has common roots with the name of Securitas, the Roman goddess of security and stability. Her name meant “deliverance from anxiety”.

The red dividing line hints at two separate companies. At the same time, it represents tension, military conflicts, and danger. The company helps to delineate the two sides and create a buffer line. G4S comes to the place where there is fighting and blood is spilled. This is its element. The rounding of two of the four corners in the red banner represents the smoothing of conflicts.

The red line also resembles a unit. The number 4 on it indicates that each warrior fights for four.

All elements of the emblem are grouped and united into a single whole to demonstrate the coherence of the fighters’ actions and the accuracy of their blows.

Font and Colors

The G4S emblem is reminiscent of a fist punch and a torch soaring into the sky. This combination forms the image of the organization as a union of selfless, brave, and strong warriors ready to fight for the right cause.

The contrasting color palette reveals the whole gamut of driving emotions and physical capabilities of military units.

  • Black is its strength and steadfastness, its readiness to hold and hold boundaries, to achieve goals. This shade symbolizes weapons, trenches, and hard training.
  • Red – represents the flames of conflict, dangerous emotions, unbridled energy, and combat power, characteristic of G4S units. It signifies the color of rapid response, maneuverability, and surprise. Red is the color of the blood shed by the fighters.
  • White indicates the desire to fight for the truth, protect the innocent, and stand on the side of justice.

Bold lines of letters hint at the strength and physical fitness of the fighters. The company’s contingent is an impressive, powerful link in the chain of defense and protection of any client.

G4S color codes

RuddyHex color:#fc1b24
RGB:252 27 36
CMYK:0 89 86 1
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C