Genius Logo

Genius LogoGenius Logo PNG

The Genius logo is bright and attractive. The emblem exudes energy, which is transmitted to consumers. The sign stimulates action and inspires creativity and development while using the brand’s products.

Genius: Brand overview

Founder:KYE Systems
Taipei City, Taiwan

Genius is a well-known Taiwanese brand producing keyboards, mice, and other peripheral computer devices. The company has offices in the United States, the United Kingdom, Germany, and China. About 5,000 people work in production and representation offices. KYE Systems own the brand.

Meaning and History

Genius Logo History

The brand’s emblem maintains stability, evoking a sense of reliability in customers. The logo reflects the company’s core values: creating intellectual products, implementing innovations, and ensuring high performance. The company sees itself as an innovator, opening up new horizons. The main task of the sign is to instill enthusiasm and inspire development.

What is Genius?

Headphones, headsets, webcams, mice, joysticks – this is an incomplete list of products from the Taipei-based company. Appearing in 1983, its products began to be exported to other countries just a year later. It is a Genius that owns the idea of a mouse with a wheel and a scrolling function (scroll).

1983 – today

The brand logo consists of the name and a symbol, which is a red checkmark with a black dot at the top in the middle. The image symbolizes:

  • A person who has made a discovery. In the schematic drawing, the joyful researcher jumps up with his hands raised and celebrates, feeling enlightenment. The company strives for technical perfection, allowing customers to explore, learn, and make discoveries using Genius equipment.
  • Computer mouse. The checkmark resembles the arrow of the most common input device. The company is famous for its high-quality mice – the most in-demand product it manufactures. The pointer is directed upwards, demonstrating the dynamic development of the company and its achievements.
  • Approval. The checkmark, also known as the check mark, is considered a symbol of choice and approval. The red color emphasizes the excellent decision in choosing the company’s products.
  • Ingenuity. The brand’s products are ingenious and created for geniuses. They are extremely modern, almost an embodiment of the latest discoveries. The red stroke is a confirmation. Every Genius user is smart and “advanced.” By purchasing, a person joins the club of geniuses.

The name is executed in black letters with a slight forward tilt, symbolizing development and improvement.

Font and Colors

The logo is built on the contrast of black and red. The black color symbolizes stability, confidence, and reliability. For more than 40 years, the brand has been known in the market and has distributed its products across all continents during this time. The red color, combined with the soaring upward symbol, represents a source of vigor and energy. The composition seems to proclaim: “We are the best! We have succeeded! Join us!”. This is a call for creativity and a confirmation of the company’s personal achievements.

The font is elegant, with perfectly outlined letters, resembling Ritts Light Italic, but with slightly transformed elements. The symbols have small sharp elegant protrusions, hinting at the sharpness and flexibility of the mind.

Genius color codes

RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS 1655 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C