The Georgia Tech logo indicates the importance and value of technical knowledge. University is the golden section of science. Here they teach the basics, without which it is impossible to create things. The emblem is permeated with the theme of precision and harmony.
Georgia Tech: Brand overview
Founded: | October 13, 1885 |
Headquarters: |
Atlanta, Georgia, United States |
Website: | gatech.edu |
Meaning and History
The Georgia Institute of Technology concept dates back to 1865. At that difficult time (after the Civil War), a group of enterprising people represented by the politician Nathaniel Edwin Harris and the industrialist John Fletcher Hanson was firmly convinced of the need to train technically savvy personnel to support the industrial revolution in the region. Moreover, compared to the north of the United States, the south was inhabited mainly by agrarians, so there were few mechanical engineers there. So there was an urgent need for a technology school. In the fall of 1885, Henry D. McDaniel, Governor of Georgia, signed an executive order.
The educational institution began work in 1888. It occupied two buildings. In one of them (in the Tech Tower), there were offices and administration; in the other – the engine room, boiler room, forge, and foundry. Gradually, its structure expanded as the number of taught programs, and academic disciplines increased. Now it is a huge institute with several foreign departments. It is well recognized by the historical values reflected in the seal and the emblem.
What is Georgia Tech?
Georgia Tech is a technological university in the state of Georgia. It is located in Atlanta, where it was opened in 1885. Today, the university has six colleges and 31 faculties and teaching programs emphasizing technology and science. It has very high popularity abroad: Georgia Tech has campuses in the country and abroad – in France, China, and Ireland.
The round sign consists of an amphora – as the personification of a vessel filled with knowledge. It occupies a central place and is shaped like an irregularly shaped shield with a bold outline. As proof that the container is full, tongues of flame are visible above its neck – a burning lamp, a symbol of wisdom.
In the middle, there is an architectural structure of three columns under a high dome. It is entwined with thin ribbons. The wide canvas is stretched below and bears the motto “Progress and Service.” All these elements are located against the background of a golden gear, surrounded by a thick band with the name and year of the foundation of the educational institution. The inscription is circular. A dot separates each word. There is a narrow edging line along the edge.
The main emblem outwardly resembles a monarchical crown, but it has nothing to do with it. This is the Kessler Campanile, a landmark building that has played a huge ideological role for the university. It was built for the Olympic Games in 1996. The structure has a schematic designation and consists of three high triangular spiers. Below them is a horizontal rectangle made with the same thin golden lines. To the left of the bell tower is the Georgia Tech inscription. Unlike the icon, it is large, bold, rounded, occupying two lines.
In addition to the old sign, the institute also has a modern one – a gold abbreviation. It includes the first two letters of Georgia Tech. “G” sits above “T” and is connected to it by a front leg that extends over the bar. Both symbols are large, wide, golden, with a thin line at the edge and large serifs.
Georgia Tech Yellow Jackets Logo
Georgia Tech’s sports arm consists of eight men’s and seven women’s teams that compete in 17 sports. They are members of the Atlantic Coast Conference, Division I NCAA, and Football Bowl Subdivision. According to the survey, four varsity teams were named national champions in the last century’s 17th, 28th, 52nd, and 90s. In 2007, the tennis players won a resounding victory over the UCLA team.
1964 – 1968
The Yellow Jackets sports club’s debut emblem consists of a large “T” with rectangular serifs and a flying wasp. In the upper and lower parts of the letter are the words “Georgia” and “Tech.” They are yellow caps with chopped corners at the “G,” “R,” and “O.” The insect is painted in black and white.
1969 – 1977
After the redesign, the wasp became colored: yellow legs, back, and abdomen, blackhead and front, green wings. The upper inscription is “GA. Tech. ” It is curved and provided with shadows on the right side, which makes it three-dimensional. On the belly of the insect is the word “Tech” in thin black sans serif type.
1978 – 1990
To modernize the logo of the university teams, the designers changed its style. Now he is distant from realism because the artists have chosen a cartoon drawing technique. An anthropomorphic wasp appears on top of the words “Georgia Tech,” which span two lines. Each letter has shadows, so the inscription is perceived as three-dimensional. The wasp is depicted fighting – with large protruding eyes and clenched teeth. She has sneakers on her feet, which testifies to the sports orientation of the emblem.
1991 – today
In the current logo, the wasp does not stand but flies. To emphasize the formidable nature of a sports mascot, the developers highlighted the sting, drew the muscles, and added dynamics to the arms due to the scope. They abbreviated the long name of the educational institution to a two-letter abbreviation – “GT.” Symbols are placed diagonally, with large serifs, gold-colored and black-edged.
Font and Colors
The university seal, academic emblem, and the Georgia Institute of Technology sports logo are fundamentally different. There are no common elements in them, which emphasizes the versatility of the educational institution and rich history in which the management wanted to reflect all the most important aspects. Therefore, one graphic sign depicts a shield with an amphora and columns, the second – an iconic tower, and the third – a wasp.
The main university typefaces are Arial, Heebo, and Tunsgten. The color palette is dominated by gold and white, first mentioned in the 1891 Atlanta Constitution. Navy blue (# 003057) is considered secondary. Moreover, the identity uses three shades of gold: Tech Gold (# B3A369), Buzz Gold (# EAAA00), and Gold Metallic.
Georgia Tech color codes
Prussian Blue | Hex color: | #003057 |
---|---|---|
RGB: | 0 48 87 | |
CMYK: | 100 45 0 66 | |
Pantone: | PMS 295 C |
Sand | Hex color: | #b3a369 |
---|---|---|
RGB: | 179 163 105 | |
CMYK: | 0 9 41 30 | |
Pantone: | PMS 4515 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Xanthous | Hex color: | #eaaa00 |
---|---|---|
RGB: | 234 170 0 | |
CMYK: | 0 27 100 8 | |
Pantone: | PMS 130 C |
What is the symbol for Georgia Tech?
To the right of the university’s name is a peaked element resembling a high crown of three elements. But in reality, this is Kessler Campanile – a spiral architectural structure that became the hallmark of the university in 1996, being built for the Olympic Games.
What font is the Georgia Tech logo?
The inscriptions in different Georgia Tech identity marks are made in several fonts. In particular, these are Heebo (typeface for the emblem of the sports department), Arial, and Tunsgten. They are considered basic university fonts.