Golf le Fleur Logo PNG
The designer who created the Golf le Fleur logo chose to showcase the brand’s creative direction. To do so, he developed a non-standard wordmark. The letters in the emblem appear visually heavy, and their black color conveys strength, power, and authority.
Tyler Okonma, known as Tyler, the Creator, began building his fashion line before Golf le Fleur appeared. In 2011, he founded Golf Wang as Odd Future merchandise, naming it after “Wolf Gang,” a reference to Odd Future’s “Wolf Gang Kill Them All.” Over time, Golf Wang moved beyond fan merch into streetwear, working in the same field as Supreme and Stüssy.
The first Golf Wang show took place at Made LA in Los Angeles on June 11, 2016. At that event, Tyler introduced Golf le Fleur, which is linked to the upcoming Flower Boy album and the French word for flower. The line was meant to move away from Golf Wang’s streetwear base. Its first announced product was a Converse sneaker, reportedly arranged with Pharrell Williams’ help.
The first release, a reworked Converse One Star, went on sale on July 13, 2017. The star was replaced with a flower; the sole read “Don’t let ’em kill your flowers, water your garden and stunt”; and the colors included pale blue, peach, yellow, and fuchsia. The release, Flower Boy, arrived and sold out. Later Converse projects included new One Star colors, Chuck 70 models, and the 2019 GLF Giano Ox.
Golf le Fleur later expanded beyond footwear. In 2019, Tyler worked with Lacoste on GOLF le COSTE*, a capsule built around tennis references, polo shirts, track pants, windbreakers, and soft tones named lychee, geode, and mascarpone. The Lacoste crocodile was altered with an embroidered poppy in its mouth. The brand then released ice cream with Jeni’s Splendid Ice Creams, separated from Golf Wang in December 2021, shortened its name to le Fleur*, and opened a permanent store in Malibu.
Meaning and History
The French phrase “Golf le Fleur” means “flower boy,” which matches the title of Tyler’s fourth studio album, “Flower Boy.” In other words, the shoe collection presented at the 2016 fashion show (a few months before the album’s release) served as advertising for the rapper’s new songs. The musician and producer developed the colorful sneaker collection in collaboration with Converse and presented it through his Golf Wang clothing brand.
Over time, other products under the Golf le Fleur brand appeared: scarves, sunglasses, notebooks, stickers, nail polishes and files, perfumes, suitcases, pillows, tents, backpacks, and skateboards. By 2021, the line had turned into an independent brand, separate from Golf Wang. It refreshes its range each season with a variety of clothing and accessories.
What is Golf le Fleur?
Golf le Fleur is a luxury clothing and accessories brand owned by American producer and rapper Tyler Gregory Okonma. It debuted in 2016 at a fashion show as part of the Golf Wang project, which is associated with street fashion and is also owned by Tyler. In 2021, Golf le Fleur was established as an independent brand with its own store.
As a creative director, Tyler Gregory Okonma oversaw the visual identity of his brands. As a result, the logo features the black inscription “GOLF” inside a bright yellow rectangular plate. The word is set in a bold, geometric sans-serif font to attract potential buyers. The letters are slightly asymmetrical, with the main and additional strokes at different thicknesses. Moreover, the lower horizontal bar of the “F” is shorter than the upper one.
The wordmark best conveys the brand name and shows its importance. Designed as a sign or label, the logo is versatile and works across media.
Font and Colors
The “GOLF” inscription font is a bold, contrasting grotesque, similar to Magnum Sans Heavy by FontMesa, Chorus Expanded ExtraBold by SoneriType, and JT Leonor Extra Bold by JAM Type. The large black letters make the word stand out against the bright yellow rectangle.