Grubhub (food) Logo

Grubhub LogoGrubhub Logo PNG

“Eat at home,” the Grubhub logo urges. “We will deliver your favorite dishes from cafes and restaurants directly to your table.” The symbols of the image encode novelty, variety, the freshness of dishes, and a feast in the company of pleasant people.

Online food ordering service Grubhub has partnerships with hundreds of thousands of restaurants in 4,000 US cities, many of which do not have their delivery system. It connects consumers to their favorite food and beverage outlets. The main service area is the USA and the UK. The company buys up competitors in different states to get closer to new customers to cover large territories. This is why she has such an impressive portfolio of brands, the most famous Seamless, a platform originally aimed at office workers. But it is worth clarifying that Grubhub did not buy Seamless but merged with it. This merger ended in 2013. Since 2020, the food ordering service belongs to Just Eat Takeaway.com N.V.

Meaning and History

Grubhub Logo History

What is Grubhub?

This is an American service for online ordering food with home delivery. Just Eat Takeaway owns it. It is headquartered in Chicago, Illinois. The platform has been operating since 2004, being founded by entrepreneurs Matt Maloney and Mike Evans. At this time, the Internet site covers the services of all 50 states of the United States. Since 2014, its shares have been traded on the stock exchange.

Just Eat Takeaway is represented by various brands in 23 countries around the world. Grubhub is her US subsidiary, which cost her more than $ 7 billion. After moving to a new owner, the online service retained its original name because marketers saw its name as a powerful advertising tool. After all, as you know, the Grubhub brand has existed since 2004 and has already become famous throughout the United States. This restaurant food delivery service became so famous that Uber Technologies Corporation almost bought it. But the enterprising leaders of Just Eat Takeaway were faster. Now Uber Eats remains one of the main rivals of Grubhub in the American market, along with other platforms: EatStreet, Postmates, DoorDash, and others.

Grubhub Symbol

A well-thought-out identity system helps the company to withstand the competition. At first glance, its logo is just an inscription without any special features. However, the word mark has certain “tags” that allow the identification of its owner. This is the traditional red and bold sans serif type. This is what the Grubhub identity cannot do without. In addition, the use of the brand name as a graphic sign has a positive effect on brand awareness.

The iconography of the online service has changed several times. The last update was done in 2016 by advertising studio Wolff Olins. It marked a watershed in the history of the food delivery service, as the specialists managed to increase the revenue and market value of Grubhub. The fact is that they not only changed the logo but also adapted the interface for it, added new functions, and proposed an innovative strategy for the development of the service. This holistic approach allowed it to reflect the brand’s ambition with simple visual tools.

2004 – 2011

Grubhub Logo 2004-2011

In 2004, Matt Maloney and Mike Evans of Chicago created the Grubhub website and registered a food ordering company of the same name. The web developers decided it was a great business idea because restaurant diners get bored flipping through paper menus. While developing their online service, they did not forget about the identity system’s most important thing.

The web service icon was a red rectangle with a radial gradient, with a light shade in the center blending into the dark edges. In the middle was a circle, stylized as a three-dimensional ball with highlights, shadows, black borders, and a blurry white outline. He denoted the planet: either our Earth or some collective image that symbolized the Grubhub universe with catering establishments and numerous customers.

The improvised planet had a “satellite” – a dish with a cloche lid. Based on the trajectory, the serving dishes flew in a circle, encircling the ball. The artists depicted an annular orbit of the “satellite” and drew steam on top to make it clear that the food was freshly prepared.

The image was complemented by advertising inscriptions that were supposed to attract the attention of visitors. In the upper left corner was a white arch made of the words “GrubHub.com.” She seemed to be lying in a red circle. The designers placed the website address on the logo because the Grubhub brand is inseparable from the online service. Below, with a slight shift to the left, was the slogan “WHO DELIVERS?” orange. Thanks to him, it was clear what the company was doing. It was also used as an effective marketing tool – a kind of call to action.

2011 – 2016

Grubhub Logo 2011-2016

In the early 2010s, the platform owners decided to remove unnecessary elements from the logo because Grubhub no longer needed advertising – customers already knew what services it offers. Thus, only one short inscription remained on the emblem, representing the name of the brand. It had an arched shape but was not very pronounced: one half (“grub”) began at the bottom and was directed upwards, and the second part (“Hub”) went from top to bottom. At the split point, there was a capital “H.” All other letters, including the first “g,” were lowercase. The word was easy to read thanks to its deep red color and clear geometric sans serif typeface. And numerous roundings made the brand symbol friendly.

There is nothing in the Grubhub branding except the inscription. But even this design is enough to attract customers’ attention because the word looks bright and resembles an advertising sign. It is a visual expression of the ambition of a web service, its competitiveness, and the desire for global market control.

2016 – 2021

Grubhub Logo 2016-2021

The most famous rebranding of Grubhub took place in 2016. Advertising agency Wolff Olins handled it, so the food delivery service received a new logo and a completely redesigned concept.

The Grubhub logo consists of an inscription in the Barlow Semi Condensed font. The geometric grotesque was inspired by texts on trains, buses, and road signs. Its creator Jeremy Tribby drew inspiration from California street typography, so the letters are slightly rounded and low in contrast.

The specialists changed the style of the lettering, aligning the name of the online platform horizontally. All letters have been converted to uppercase and lighter. This version proved to be very durable: it survived even after the company changed hands and was taken over by Just Eat Takeaway.

The red color corresponds to the corporate palette of the service. It makes the Grubhub logo bright and visible against the backdrop of promotional materials. And red is also associated with hunger, appetite, so its use is great for a food delivery company.

2021 – today

Grubhub Logo 2021-present

In June 2021, the Grubhub brand finally became part of the Dutch company Just Eat Takeaway.com N.V., which sells food online. A month later, he updated the logo to match his new owner’s identity. So, on the left side, a symbol appeared in an orange house with a triangular roof and a pipe, as children usually draw it. It serves as the basis for knife and fork prints. The white cutlery silhouettes are shaped by negative space. This graphic was copied from JET, but the inscription “GRUBHUB” remains the same. It looks the same as on the previous logo; only red has given way to orange.

Font and Colors of the Emblem

Grubhub Emblem

After a recent redesign in 2021, the font has not changed. It’s still a bold sans-serif Barlow Semi Condensed designed by Jeremy Tribby and inspired by street signage. Grubhub’s new orange color matches the official JET palette. It matches white, just like the parent company emblem.

What does the Grubhub logo mean?

The Grubhub logo denotes the type of activity of the online service it belongs to. It depicts a house with cutlery in the background – a fork and a knife. The main element is painted in calm orange color. This shade occurs in the crust of baked goods.

Did Grubhub change their logo?

Yes, online ready-to-eat food delivery service Grubhub has changed its logo. This happened in 2021. Previously, it was predominantly textual, but now it has a well-recognized graphic sign in the form of an orange house with a white fork and knife in negative space.

What is the font of the Grubhub logo?

In the initial versions of the Grubhub logo, the lettering was in Barlow Semi Condensed Extra-bold. However, the latter uses a custom typeface called the Grubhub Sans Bold.

What does the logo symbolize Grubhub Logo?

The Grubhub logo symbolizes the convenience of ordering food. It conveys the key idea: if you use the services of this service, the process of registration and delivery will be quick, easy, and simple. This is evidenced by the house depicted on the emblem because cutlery - a fork and a knife - is clearly visible in its negative space. The name of the company is indicated next to it. The color is also symbolic: orange resembles the ruddy crust of freshly baked bread.

Why did Grubhub change their icon?

In 2016, Grubhub changed its logo as part of an overall rebrand to update the entire visual style. The development was carried out by the design bureau Wolff Olins. The logo revamped in 2021 is due to the need to match the uniform design of JET (Just Eat Takeaway.com), a Dutch multinational organization joined by an American food delivery service. Then she got a symbol in the form of an orange house with a fork and knife.

Why is Grubhub orange now?

The Grubhub logo used to be red, but in 2021 it turned orange. This color was adopted as part of a program to adapt the company's identity to the general style of the Dutch service Just Eat Takeaway.com, to which it began to belong. The orange emblem debuted during Lollapalooza's Chicago sponsorship period. This color is also bright, but it stands out more from competitors who traditionally use red. Therefore, another reason for its change is marketing.

Why is Grubhub called Grubhub?

The word ‘Grubhub’ denotes the central food source because it is made up of thematic bases. The first is ‘grub,’ the slang name for food. The second is ‘hub,’ an indication of the main place where everything is concentrated. The combination of these terms hints: that Grubhub is a key source of food and service that brings local restaurants together on one platform. Everything is reflected in the logo. Previously, the domain name ‘.com’ was also present to make it clear: this is an Internet service.