Guess LogoGUESS Logo PNG

The American fashion brand GUESS offers stylish products with a logo known for its consistency. The informative GUESS logo reflects the company’s field of activity, reliability, sophistication, integrity, refinement, and elegance.

GUESS: Brand overview

Founder:Georges Marciano, Maurice Marciano, Paul Marciano, Armand Marciano
Los Angeles, California, U.S.
GUESS is a renowned American retailer and fashion brand that sells clothing for women and men. It also offers shoes, perfumes, jewelry, and watches. The company is based in Los Angeles, California, and was established in 1981. The founders of the brand are the Marciano family members – Paul, George, Maurice, and Armand.

Meaning and History

GUESS Logo History

The company’s logo cannot be called minimalistic. It contains a lot of visual information. This might be because the emblem is old and appeared at the dawn of the brand’s career when it was important to express oneself with small trademarks – tags. In the 1980s, the company produced jeans that quickly gained popularity and became recognizable thanks to the original label.

Guess Jeans Logo

However, the history of the logo is not without issues. In 1993, former CEO of the company George Marciano sued GUESS, accusing it of using his surname as part of the emblem without his consent. This is just a small example of familial strife among the same family, as George Marciano’s brothers gained full control of the company. Later, in 2015, another lawsuit was filed. This time, George accused the manufacturer of illegally using the phrase “Guess by Georges Marciano,” which was also included in the logo.

What is GUESS?

It is an American representative of the fashion industry, focused on the production and sale of clothing, shoes, perfumes, watches, and various accessories for women and men. The company entered the market in 1981, starting with the sale of jeans. It was founded by the four Marciano brothers, and its headquarters is located in Los Angeles, California. This denim clothing first appeared on one of the characters in the movie “Back to the Future.”

Font and Colors

Guess Emblem

The graphic sign is an inverted isosceles triangle, inside of which is the textual part. A medium-width line runs along the edge of the geometric figure, outlining the space with several inscriptions. On a white background, the word “GUESS” is printed in capital letters. The word is located in the widest part and occupies almost the entire horizontal area.

At the bottom, in the narrow area, there is a large question mark, which, instead of a dot, has another isosceles triangle – not just hollow, but colored. Around it are inscriptions: at the top – “USA,” on the left – “Washed,” on the right – “Jeans,” and at the bottom – the mysterious numbers “1201” and “1203”. All letters are uppercase.


As for the choice of font, the logo developers made a simple decision: they chose the most famous computer font, Times New Roman. The inscriptions contain black characters on a white background. However, this is not the only branding palette: the combination includes three color variations – black, red, and white.

They form the entire concept of the brand, as they have a specific meaning. White symbolizes purity, black symbolizes sophistication, and red symbolizes passion and love. As a result, a harmonious triad is formed.

Guess Symbol

The concept of the GUESS logo is very simple: its goal is to attract attention – firstly, with a question – and secondly, with a scattered arrangement of elements. Thirdly, the mysterious numbers 1201 and 1203, which no one can decipher. The color palette also emphasizes this concept. Together, they form a special aura embodied in the attractive symbolism of the label.

GUESS color codes

RedHex color:#ff202c
RGB:0 87 83 0
CMYK:5 100 71 22
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What Does the GUESS Logo Mean?

The GUESS logo has several meanings embedded in its color palette. According to the concept, the white color symbolizes reliability, integrity, and purity. Black color conveys sophistication and elegance. The red color symbolizes emotions, passion, and love.

What is the GUESS Symbol?

The graphic symbol of the GUESS trademark is an isosceles triangle standing on its sharp point. Inside it is a large question mark, complemented at the bottom by the letters “1201” and “1203”. Around it are the inscriptions “USA, Washed, Jeans.” The company’s symbol on the New York Stock Exchange is the abbreviation GES.

What Font is Used in the GUESS Logo?

The inscriptions in the GUESS logo are made with two types of fonts. The name is typed in the most popular font – Times New Roman. The words around the question mark are typed in bold grotesque.