Guess LogoGUESS Logo PNG

The American fashion brand GUESS offers fashion products, the logo of which differs with its constancy. Informative, the GUESS logo reflects the field of activity, reliability, sophistication, integrity, refinement, and elegance of the proposals.

GUESS: Brand overview

Founded: 1981
Founder: Georges Marciano, Maurice Marciano, Paul Marciano, Armand Marciano
Los Angeles, California, U.S.
GUESS is a well-known US retailer and fashion brand that sells clothing for women and men. Also, he offers shoes, perfumes, jewelry, and watches. The company is located in the city of Los Angeles, California, where it appeared in 1981. The founders of the brand are members of the Marciano family – Paul, Georges, Maurice, Armand.

Meaning and History

GUESS Logo History

The company logo is not minimalistic. There is a lot of visual information on it. This is probably because the emblem is old and appeared at the dawn of the brand’s career when it was important to express yourself with the help of small trademarks – tags. In the 1980s, the company was engaged in jeans’ production, which quickly gained popularity and became recognizable thanks to the original label.

Guess Jeans Logo

But in the history of the logo, not everything is cloudless. In 1993, the former CEO of Georges Marciano sued GUESS, accusing him of using his last name as an emblem element without his consent. And this is just a small example of tribal hostility between members of the same family because the Georges Marciano brothers received complete control over the company. Later, in 2015, another lawsuit was opened. This time, Georges accused the manufacturer of illegally using the phrase “Guess by Georges Marciano,” which was also included in the logo.

What is GUESS?

This is an American representative of the fashion industry, focused on producing and selling clothing, shoes, perfumes, watches, and various accessories for women and men. The company entered the market in 1981, starting with the jeans sale. It was founded by the four Marciano brothers and is headquartered in Los Angeles, California. For the first time, this denim clothing appeared on one of the characters in the film “Back to the Future.”

Font and Colors

Guess Emblem

A graphic sign is an inverted isosceles triangle within which the text part is placed. Along the edge of the geometric figure, there is a medium-wide line, outlining the space with several inscriptions. On a white background in block letters, it says “GUESS.” The word is located in the widest place and occupies almost the entire horizontal area.

At the bottom, in a narrow zone, there is a large question mark, which instead of a point has another isosceles triangle – not just hollow, but colored. There are inscriptions around it: at the top – “USA,” on the left – “Washed,” on the right – “Jeans,” at the bottom – the mysterious numbers “1201” and “1203”. All letters are uppercase.


Regarding the choice of font, the logo developers came up quite simply: they opted for the most famous computer font Times, New Roman. The inscriptions contain black marks on a white background. But still, this is not the only range of branding: the combination includes three color options. Among them are black, red, and white.

They form the whole concept of the brand because the brand has a certain meaning in them. White symbolizes purity; black symbolizes elegance, red symbolizes passion and love. The result is a harmonious triad.

Guess Symbol

The concept behind this brand’s logo is very simple: its purpose is to attract attention – first, a question – secondly, the scattered arrangement of elements. Thirdly, the mysterious numbers 1201 and 1203, which no one can decipher. The color palette also emphasizes this concept. Together, they form a special aura, embodied in the attractive symbolism of the label.

GUESS color codes

Red Hex color: #ff202c
RGB: 0 87 83 0
CMYK: 5 100 71 22
Pantone: PMS Bright Red C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What does the GUESS logo mean?

The GUESS logo has several meanings embedded in its color palette. According to the concept, white represents reliability, integrity, and purity. Black conveys sophistication and elegance. Red represents emotion, passion, and love.

What is the guess symbol?

The graphic symbol of the GUESS trademark is an isosceles triangle standing on a sharp peak. Inside is a large question mark, supplemented at the bottom with “1201” and “1203”. Around it is the inscription “USA, Washed, Jeans.” The stock symbol for NYSE trading is the abbreviation GES.

What is the font of the GUESS logo?

The inscriptions in the GUESS logo are made in two types of fonts. The name is typed in the most popular typeface – Times New Roman. The words around the question mark are in bold grotesque.