Heinz Logo

Heinz Logo PNG

Despite its 150-year history, the Heinz logo hasn’t changed that often, with a later variation of the emblem used alongside the current logo. All this speaks of the company’s conservatism, stability, and commitment to unchanging values.

Meaning and History

What is Heinz?

A 150-year-old Pennsylvania food company with $25 billion in sales. It offers six types of products, including sauces and ketchup bottles, salad dressings, snacks, baby food, and desserts. The most famous product is organic ketchup.

1869 – 1957

For the logo, the entrepreneur chose a simple option – the word Heinz, written in red. The name on the logo is the surname of the founder, which is typical for the 19th century and the beginning of the 20th. The companies were family-owned, with the owners often living on or near the second floor of the office. The owner’s name guaranteed the company’s recognition, reputation, and reliability.

Interestingly, John Heinz named the firm after the brothers, as his company went bankrupt. Only 13 years later, he could give the company his name. Therefore, Heinz on the logo meant John and Frederic Heinz.

The visual sign appeared after 1975. In 1869 the business was joint, as was the company’s name. Therefore, the name of only one participant could not be used for the emblem. Only after the bankruptcy and the founding of a new company in 1875 did it become wholly owned by Heinz.

Henry Heinz was not ashamed to use the family name for the emblem, as his products were of very high quality. He mentioned that he began to put his name on the labels when he was sure that he offered safe food. As proof, Heinz began using transparent packaging, which was not typical for the market, so buyers could see how good his product was. And later, he went even further, being the first to offer a tasting of his products in stores. Therefore, the word Heinz was associated with most premium goods, and it was enough on the logo.

The inscription distinguishes:

• Font with tapered ends. He made the letters slightly “pot-bellied,” like elongated jars with narrowed necks in which the goods were packed. It seemed that each letter was drawn with a pen from a drop of ketchup, which the businessman had been producing since 1876 (another indication of the logo’s appearance after the bankruptcy).
• Wide spacing between letters. This showed that the owner did not hide the contents of his goods. Bottles, like the letters in the logo, can be carefully examined from all sides.

The red color was not chosen by chance. This is the color of ripe tomatoes – the main ingredient of the composition. Red also testified to a great love for his work. Thanks to her that in 1896 Henry was named the King of Ketchup and his product was written about in the New York Times.

Interestingly, the first slogan, “57 varieties,” was made up of the favorite numbers of Henry and his wife and did not correlate with the company’s assortment. Indeed, by the end of the 19th century, the company’s price list included more than 60 products developed according to Henry’s recipes.

1957 – today

The logo update has taken place to show how much the firm has expanded. This is still the founder’s name but written in large capital letters, stretched upwards, which are arranged in an arch.

There are several separate divisions associated with the Heinz name. Several factories were opened, and in 1936 Heinz Seed was created (selection and cultivation of the best varieties of tomatoes). The company’s products include sauces, bottled ketchup, mayonnaise, and canned goods.

The logo covers all this abundance, heading and surrounding it. He also shows special concern for the employees of the company. Back in the days of Henry Heinz, his employees were issued life insurance, and all medical expenses were paid.

The name stretches towards the sun, showing blossoming and growth. Upper case letters represent the company’s products, and each ranked first or second best in its segment.

The arched inscription looks friendly and homely. Heinz has always strived to make his dishes look exactly like home cooking.

The black color of the inscription shifts the focus from ketchup, pointing to various products. It is a shade of power, strength, and dominance over competitors.

1989 – today

Heinz ketchup is preparing for space flights. In 1990, it was officially approved as food for astronauts. This is one of the few goods in the world that spread across the Earth and went further.

The red backing in an arched style indicates leadership, reaching the top, and shows that the tomatoes helped the company achieve such heights. It also shows the best products in the premium segment. In various products, the substrate can change color to black, white, and cucumber green, which is associated with naturalness.

Interestingly, the company originally wrote the name on the substrate of the cucumber shape.

The white color of the inscription is an indication of the pioneer. Demonstrates the whiteness and naturalness of all products. The owner personally vouched for her. The company monitors the quality, from planting raw materials to bottling them in cans.

The first and last letters of the logo have swirls that look like ribbons from a cash register.

Font and Colors

The main colors of the logo are white and red.

• Red stands for vivid impressions and excellent taste. Passion for their work and the desire to present the best results.
• White – care for sterility and cleanliness. Cultivation of completely organic raw materials, no chemical preservatives.

The logo font is similar to Vario Italic but with unique H and Z swirls.

Heinz color codes