Helly Hansen Logo PNG
The Helly Hansen logo demonstrates a non-standard approach to cutting and models. The brand produces stylish and comfortable sportswear suitable for active people. The emblem hints at the readiness of models for extreme tests.
Helly Hansen: Brand overview
| Founded: | 1877 |
| Founder: | Helly Juell Hansen |
| Headquarters: | Oslo, Norway |
| Website: | hellyhansen.com |
Meaning and History
The original design label of the company has adorned branded products almost since its inception. It has a clear link to the owner, so the logo uses two capital letters of his first and last name.
In 1914, after the founder’s death, the brand underwent a serious rebranding, which did not affect the trademark. The new owner – Levy Helly Hansen – is the successor of his father’s business and has the same initials in his full name. Therefore, they decided to leave the combination of the two words, as they are strongly associated with the company.
As conceived by the designers, such a logo is simple, inspiring confidence among buyers of all social strata and ages. It instills confidence in the highest quality, reliability, and durability, which is very important for those associated with extreme sports and being in difficult conditions.
What is Helly Hansen?
Helly Hansen is a Norwegian company also known as HH. It manufactures sports and outdoor clothing, fishing equipment, rescue equipment. Special technologies make things warm and waterproof.
1877 – 1969
At the moment, during this period of the company’s development, the brand’s logo and emblem are unknown.
1969 – 1989
The Helly Hansen logo consisted of the name in one line. It was written in cursive calligraphy, imitating individual handwriting. Between the two parts was a hyphen of the same black color as the entire inscription. The letters were stretched upwards, so they seemed thin. This impression was also created due to the elongated tail “y,” which went beyond the lower border. A bold rectangular box framed the text.
1989 – today
Now a modernized Helly Hansen emblem is used, consisting of an abbreviation. The letters “HH” are combined in a special way: the right and left sides are crossed by a diagonal line in negative space. It cuts off the stem of each glyph (top and bottom), making the character well-recognizable. In addition, the slanted strip brings dynamics to it and evokes a feeling of confidence and strength. Signs are large, blocky, and smooth, without serifs. The angles at the level transitions are precise and even. The monotonous black color has also disappeared: now, the inscription is painted in red, close to a burgundy hue.
Helly Hansen: Interesting Facts
Helly Hansen is a top name in outdoor and workwear, famous for its quality gear for sailors, skiers, and those working in tough conditions.
- Norwegian Beginnings: It all started in 1877 with Helly Juell Hansen, a sea captain, and his wife. They made waterproof clothes for sailors to cope with Norway’s harsh weather. This focus on durability and protective wear is still key to the brand.
- Waterproof Innovation: Their big early idea was waterproof oilskin jackets and gear made from linen soaked in linseed oil, a big step forward in keeping seafarers dry.
- LIFA® Technology: In the 1970s, they invented LIFA® Stay Dry Technology, a game-changer that keeps moisture away from the body, unlike the cotton gear used before. It keeps you dry and comfortable.
- Helly Tech®: Building on their waterproofing work, the 1980s saw the introduction of Helly Tech®, a waterproof and breathable fabric used in much of their outerwear.
- Awards: The brand’s focus on innovation and quality has won many awards, underlining its impact on improving performance and safety outdoors and at work.
- Worldwide Reach: Helly Hansen has grown globally from Norway, selling products in over 40 countries. They cover various activities, from sailing and skiing to mountain sports and professional workwear.
- Professional Trust: Their gear is trusted and used by pros and outdoor lovers worldwide, including ski resorts and rescue teams, showing its reliability and quality.
- Growth: In 2018, Canadian Tire Corporation bought Helly Hansen, helping it grow and reach new markets.
- Staying True: Even with global success, Helly Hansen keeps to its Norwegian roots, blending new technologies with practical design for those in challenging environments.
Helly Hansen’s story concerns innovation, quality, and knowing what outdoor enthusiasts and professionals need. Their commitment to safety and enabling adventures has made them beloved around the globe.
Font and Colors
The label consists of a title in two forms – full and abbreviated. The name and its abbreviation are colored white and enclosed in a bright red rectangle. This palette reflects the emotionality, energy, dynamism, and strength inherent in buyers’ target group.
A thin line dividing the central HH diagonally also conveys dynamics. This design trick is used for a powerful visual identity. All words are capitalized in bold sans serif type. They are graphically designed with sharp angles that emphasize pressure and stability.
Helly Hansen color codes
| Pigment Red | Hex color: | #e32b2b |
|---|---|---|
| RGB: | 227 43 43 | |
| CMYK: | 0 81 81 11 | |
| Pantone: | PMS Bright Red C |
What is the Helly Hansen logo?
The Helly Hansen logo consists of two white ‘H’s’ separated by an oblique red line. Where the diagonal runs, the sides of the letters are deformed. The full name of the company is written at the bottom. All elements are based on a red rectangle.
Is Helly Hansen a person?
Helly Hansen was named after a real person – a sea captain, who, together with his wife, began to sew clothes for long voyages. At first, entrepreneurs worked in the basement of their homes, and then they had a whole network of factories.
Is Helly Hansen a snowboard brand?
Helly Hansen offers clothing for a variety of sports, including snowboarding.
What clothing brand is HH?
HH garments are made from hydrophilic and microporous materials, which are created using a special technology. This helps wick away excess moisture and increases the comfort level when wearing branded items.
