Highmark Logo

Highmark LogoHighmark Logo PNG

Highmark: Brand overview

Highmark originated on June 22, 1977, as a branch of Blue Cross Blue Shield of Pennsylvania. It was the result of the merger of two not-for-profit insurance organizations: Associated Hospital Service of Philadelphia and Pennsylvania Blue Shield.

In an effort to expand, Highmark increased its presence by merging with Blue Cross of Western Pennsylvania in 1996. The subsequent decades of the 1990s and 2000s were characterized by Highmark’s strategic growth through its own ventures and acquisitions of regional insurance organizations.

A significant turn in the company’s trajectory occurred in 2013 when Highmark integrated with West Penn Allegheny Health System. This alliance marked the beginning of what is now Allegheny Health Network. Under the concept of integrated health care, Highmark began to bring together physician groups, ambulatory care centers, and other important health care providers.

In its current form, Highmark is a beacon of health insurance for more than six million customers residing in Pennsylvania, Delaware, and West Virginia. The company’s portfolio ranges from commercial offerings to Medicare and Medicaid programs, as well as plans designed for individuals or families. With impressive annual revenues in excess of $20 billion, Highmark has firmly established its position as one of Blue Cross Blue Shield’s leading affiliates and the preeminent health insurance organization in the United States.

Meaning and History

Highmark Logo History

1977 – today

Highmark Logo

The logo consists of just two elements that fit together very well. It starts with a blue arch, one side of which is longer than the other, making it look like a thin crescent moon. The top line extends to the right, forming a roof over the first half of the word “Highmark,” and the second line extends downward, taking the place of the crossbar in the initial letter “H.” The company name is written in capital letters with flared ends, making them look like small notches and giving the characters a unique look. In addition, the letter “A” lacks a center stroke, and the right leg of the letter “K” is longer than the left.

The blue arch is not just a fancy design. It sort of protects the name, showing that the company has not been left out. The unique details in the letters make the name easy to remember, like a fun twist on something already known. The logo creates a sense of coolness while showing that the company is serious about its work.

Highmark color codes

Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C
Spanish Sky BlueHex color:#04a5e8
RGB:4 165 232
CMYK:98 29 0 9
Pantone:PMS 801 C