Highmark Logo

Highmark LogoHighmark Logo PNG

The Hiscox logo features a vivid red heraldic lily, a fleur de lys, immediately capturing attention due to its potent symbolism and energy. The fleur de lys is paired with the company’s name, set in bold typeface with smooth, broad, uppercase letters. The angular aspects of the letters “H,” “I,” and “X” effectively complement the rounded forms of the “S,” “C,” and “O.” As an insurance company that covers a wide range of risks and unforeseen incidents, the emblem encapsulates resilience and strength.

This vivid red fleur de lys is not just a decorative element but a symbol deeply rooted in history, often associated with royalty, nobility, and various forms of governance. In the insurance industry context, it symbolizes the trust and authority the company wants to convey to its clients. The color red is associated with energy, passion, and action. It creates a sense of urgency, encouraging people to take action, which is particularly fitting for a company in the risk management sector.

The configuration of the fleur de lys, with its three distinct segments, subtly echoes the company’s wide-reaching approach. It can represent the company’s comprehensive insurance coverage, extending across various risks— health, property, or other forms of personal or commercial liability.

The typography is also a key player in the logo’s messaging. The bold typeface indicates stability and surety, which are essential for an insurance provider. The interplay between the angular and rounded letters adds complexity to the design, mirroring the multifaceted nature of risks that the company covers.

The logo spells out a story of protection, dependability, and adaptability. Hiscox seeks to assure customers that the energy encapsulated in its visual identity is reflective of its commitment to safeguarding against the unforeseen, providing robust, versatile solutions. It’s more than a logo; it’s a visual anchor that seeks to assure and protect. The emblem blends historical elements with modern design cues, crafting a narrative appealing to traditional and contemporary sensibilities.

The Hiscox logo is a bold declaration of the company’s capability, trustworthiness, and attention to detail. By merging historical symbolism with modern design elements, the emblem serves as a potent visual statement, encompassing a broad spectrum of values important to the company and its clientele.

Highmark: Brand overview

Founded:June 22, 1977
Pittsburgh, Pennsylvania, United States
Highmark’s inception dates back to June 22, 1977, when it emerged as a Blue Cross Blue Shield affiliate in Pennsylvania. This establishment resulted from a merger between two non-profit insurance entities: Associated Hospital Service of Philadelphia and Pennsylvania Blue Shield.

In its pursuit of expansion, 1996 saw Highmark amplifying its footprint by integrating with Blue Cross of Western Pennsylvania. The subsequent decades of the 1990s and 2000s were characterized by Highmark’s strategic growth, from its inherent endeavors and assimilation of regional insurance entities.

A significant pivot in its trajectory occurred in 2013 when Highmark integrated with West Penn Allegheny Health System. This alliance birthed what is now recognized as the Allegheny Health Network. As part of its vision to offer a comprehensive healthcare landscape, Highmark ventured into assimilating physician groups, outpatient care centers, and other vital healthcare providers.

In its current state, Highmark stands as a health insurance beacon for over six million patrons spanning Pennsylvania, Delaware, and West Virginia. Its portfolio encompasses various health insurance solutions, from commercial offerings to Medicare and Medicaid and plans tailored for individuals or families. With an impressive annual revenue exceeding $20 billion, Highmark has etched its position as one of the foremost Blue Cross Blue Shield affiliates and a prominent health insurance entity in the US.

Meaning and History

Highmark Logo History

Highmark color codes

Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C
Spanish Sky BlueHex color:#04a5e8
RGB:4 165 232
CMYK:98 29 0 9
Pantone:PMS 801 C