Hollister Logo

Hollister LogoHollister Logo PNG

The company logo has a lot of flight, dreams, and youth. It’s more than just a clothing brand. The Hollister logo spreads its wings and supports customers on their path to self-realization. It creates images for bold and unconventional people, elevating them above everyday life.

Hollister: Brand overview

Founded:July 27, 2000
Founder:Abercrombie & Fitch
New Albany, Ohio, United States
Hollister is a brand representing the fashion industry in the United States. It specializes in the retail sale of clothing for young fashionistas aged 14 to 20. It is a subsidiary of Abercrombie & Fitch Co. and is located in New Albany, Ohio. The company opened its first store in Columbus in the summer of 2000. It now owns a network of stores worldwide and conducts online sales.

Meaning and History

Hollister Logo History

Originally, Hollister Co. used the image of a soaring seagull with spread wings, introducing the logo simultaneously with the opening of its stores. Now, this retail enterprise is engaged in selling fashionable items and targeting many countries, including Canada, Japan, France, Spain, Australia, the Netherlands, and others.

Over twenty years of its existence, the company’s emblem has hardly changed, maintaining full visual authenticity. To attract customers and increase interest in the brand, the company placed its symbolism on labels and printing. This was linked to the growth in consumer demand, as large logos on t-shirts became fashionable at the beginning of the century.

What is Hollister?

Hollister is a youth clothing brand based in New Albany, Ohio. It was created in 2000 to attract teenagers and now sells jeans, jackets, shoes, shirts, skin care products, perfumes, glasses, belts, and other accessories. The trademark is owned by Abercrombie & Fitch.

However, over time, the company’s management noticed a 9 percent drop in sales and began to look for the reason. It turned out that trends had changed, and now a different style is in vogue, and the teenage environment is incredibly demanding. Thus, the era of textual logos on t-shirts and sweatshirts ended, as Abercrombie & Fitch (the brand owner) decided to introduce new standards and removed the logo from prints. As a result, in 2014, its design was slightly adjusted.

Hollister: Interesting Facts

Hollister is a clothing brand that’s all about the beachy vibe of Southern California, even though it started in Ohio in 2000.

  1. How It Started: Abercrombie & Fitch made Hollister in 2000, but they pretend it started in 1922 to make the brand seem cooler.
  2. The Beach Look: They want everything to feel like you’re in Southern California, from the clothes they sell to how the stores look and feel, aiming at teenagers and young people.
  3. The Stores: Walking into a Hollister store is like walking into a beach shack. They keep it dark inside, smell nice because of their special perfumes, and play the latest pop and indie music.
  4. Famous Scents: Hollister’s perfumes, like “SoCal,” are big hits because they capture that beachy smell. They’re a big part of what Hollister is known for.
  5. Seagull Logo: The flying seagull logo is everywhere on their clothes, ensuring you know it’s Hollister.
  6. Shopping Experience: The stores used to be dark inside, which was unique but made shopping hard for some people. After hearing what customers had to say, they’ve brightened things up a bit.
  7. Being More Open: Hollister has been trying to show that it cares about everyone, featuring models with disabilities and supporting LGBTQ+ groups.
  8. Online and Social Media: Hollister is all over Instagram, TikTok, and Snapchat, working with influencers and celebs to stay connected with their fans.
  9. More Than Just Casual Wear: They’ve started making activewear, swimwear, and accessories, always trying to keep up with what young people want.

Hollister’s mix of Southern California style, fun shopping experience, and attention to important social topics has made it a go-to brand for young people worldwide.

Font and Colors

Hollister Emblem

The most recognizable element of Hollister branding is the image of a seagull with wings spread in flight. It evokes key associations that the manufacturer strives for drive, energy, relaxation, and leisure. This is because the image of a seabird evokes pictures of the coastal zone, salty breeze, soft sand, and warm surf. The second reason for choosing the seagull emblem is freedom, which youth aspire to. This represents independence, limitless horizon, free wind, and a surfer gliding on the waves.

Hollister Symbol

The logo uses a classic font, but the words are written differently. “Hollister” is executed in a minimalist font with straight lines, precise angles, serifs, and vertical drops. For California, designers chose small characters with serifs. All letters are thin and uppercase.

The emblem’s color varies depending on where it is placed. Inscriptions on clothing are most often white or dark brown, on promotional products – burgundy, and on labels black. Also in use is a dark brown-red hue, symbolizing courage and decisiveness.

Hollister color codes

Bulgarian RoseHex color:#51100b
RGB:81 16 11
CMYK:0 80 86 68
Pantone:PMS 1815 C


What is the Hollister brand?

Hollister is a fashion brand focused on producing various goods for teenagers, including clothing, footwear, accessories, and face and body care products. It is a brand of Abercrombie & Fitch.

What does the Hollister logo represent?

The Hollister logo is a combination of simplicity and understanding of imagery. The first thing it uses is the brand name. It is typed in large sans-serif font in uppercase. The second important element is the soaring seagull. The bird embodies freedom and independence inherent to the target consumer demographic – teenagers. It symbolizes the California coast, leisure, hot sand, and surfing.