Hooey Logo PNG
The unique Hooey logo represents extreme sports culture, which the brand’s founder associates with rodeo, drawing a parallel between them in clothing. Their styles are almost identical, making it easy for the company to appeal to surfers conquering powerful waves and cowboys taming fierce bulls. And it all comes down to the hat.
Hooey: Brand overview
Hooey is a relatively young but successful American brand born out of a love for extreme sports. Its founder is Joey Austin from Spring Branch, Texas, where the head office with halls and a rodeo arena is located. The brand started making cowboy hats and later expanded its product range to include men’s and women’s clothing and accessories. Now, it sells hoodies, jeans, jackets, belts, bags, shirts, shorts, T-shirts, and other fashionable items. The history of Hooey began in 2007 in Texas when Joey Turlington, a professional rodeo rider, founded the brand to authentically represent modern rodeo and Western lifestyles. The name “Hooey,” derived from the knot used to secure a lasso, symbolized rodeo success and immediately resonated with its audience. Initially focused on baseball caps featuring bold designs, the company quickly gained popularity within the rodeo community, expanding its offerings to graphic T-shirts, hoodies, and performance apparel tailored to athletes. The brand built credibility among riders and fans through grassroots marketing, athlete sponsorships, and active participation in rodeo events. Over the years, collections expanded into women’s and children’s lines, footwear, accessories, and even home decor, while international distribution and digital channels widened its customer base. Hooey grew into a prominent lifestyle brand deeply connected to the rodeo culture that inspired its creation by continuously adapting to consumer preferences and maintaining its authentic Western roots.
Meaning and History
This company began with love and curiosity. Its creator wondered whether it could unite two extreme cultures to showcase their kinship. As a result, wide-brimmed hats suitable for both surfers and cowboys appeared. After their success, the product range expanded: now, on every pair of shorts, jeans, T-shirts, hoodies, baseball caps, and trousers, there’s a unique trademark – a sideways “H” in a hat with raised “arms.”
The owner, well-versed in both extreme activities, named the brand. He chose a popular term for authenticity among cowboys, skateboarders, and surfers. Thus, the active sports-style brand celebrates Western culture, adapting it for the mass consumer. The slang word “hooey” has several meanings. One of them is “half-hitch,” used by surfers when tying up before starting. The second relates to common exclamations used by bull riders in the arena. So, it’s a widespread term, existing since 1872 – the time of the first rodeo.
What is Hooey?
Hooey is an American brand that emerged in Spring Branch, Texas, out of a love for extreme sports. Its founder, Joey Austin, wanted to unite two cultures – surfing and cowboy. After a trip to the coast, he noticed an inseparable connection between them and decided to show it to the world. Thus, his famous hat was created, starting the line of clothing for men and women. The brand was launched in 2009.
2009 – today
The Hooey logo is a graphic-textual combination featuring both an image and text. The first element is a round icon with an “H” in the center. The letter is anthropomorphic, as it resembles a cowboy with raised arms in its rotated form. Its legs are spread wide, and on its head is a hat, where this brand began. Designers elongated the side strokes to make the glyph resemble a human figure. The bold stripes reach the circle’s edge and merge with the thin frame. The headwear is drawn with a single continuous line, reminiscent of a surfer’s rope, used by athletes to tie their leg to the board, and a chasing whip used by riders to tame bulls.
To the right of the round symbol is the brand name. It is very large and almost matches the height of the adjacent icon. The inscription is in massive, uppercase letters. All lines are wide, making the inter-letter spaces narrow. Despite its boldness, the word is easily readable due to its high color contrast: black glyphs stand out well against a white background. The absence of serifs enhances clarity.
Font and Colors
The brand’s logo is designed in a bold geometric typeface, with letters that appear confident, stable, and precise. Clean, straight lines form a strict and undecorated text, giving the visual style a solid and contemporary appearance. Comparable typefaces include Colin Samuels Bold and Knockout No. 72 Full Cruiserweight.
The primary colors used in the design are classic black and contrasting white, reinforcing the brand’s minimal and disciplined aesthetic. At times, the brand also incorporates bold color combinations—such as red, white, and blue—in clothing prints inspired by American symbolism. The logo’s color choices support a restrained visual identity that complements everyday essentials and more expressive, design-forward pieces.