The IEEE logo is a coded message that unveils the process of studying electricity. The emblem speaks of the organization’s significant contribution to supporting scientific experiments that will benefit humanity.

IEEE: Brand overview

Founded:January 1, 1963
Founder:AIEE and IRE
Manhattan, New York City, U.S.
IEEE – an international association founded in America, focused on developing standards for electrical engineering, electronics, and computer networks. The organization includes 170 countries and 400,000 members, grouped into student chapters, special interest divisions, and regional sections. They own a charitable fund, 39 societies, and publish 200 journals.

Meaning and History

IEEE Logo History

The organization’s emblem emerged in 1963. Symbols were partially borrowed from the logos of predecessor institutes – IRE and AIEE. Both emblems were dedicated to physics, each featuring an arrow and circles, symbolizing electricity and magnetic fields. The unified logo is recognizable to anyone in the electrical engineering field. Beyond its hidden meanings, the color scheme and gentle forms emphasize professionalism and a scientific approach.

What is IEEE? 

A global association that supports scientific activities and creates standards in electronics and electrical engineering. IEEE writes 30% of the world’s literature on electrical engineering. The institute has developed LAN and MAN network standards, the POSIX compatibility standard, the i-Link bus, and Boundary Scan chip scanning.

1963 – today


The institute’s logo consists of three parts:

  1. Emblem: a blue diamond with a white outline, at the center of which is an arrow, surrounded by a direction indicator.

Each element of the sign holds significance. The diamond shape symbolizes innovation. The shape is reminiscent of the kite from the experiment devised by Benjamin and William Franklin to study lightning and electricity. The kite would be flown toward a storm cloud, transferring electric discharges to the ground via a wet string. Slightly concave edges make the emblem stylish.

The closed white outline represents the next step in studying electricity – the Leyden jar. A charge was accumulated in this jar, lined with metallic foil, which then moved through a metal rod.

At the center of the emblem is a schematic representation of one of the basic laws of physics, known as the right-hand rule or “screw rule.” Electrical engineering helps determine the direction of the magnetic field or current.

  1. Bold blue letters IEEE.

The abbreviation stands for the institution’s full name, Institute of Electrical and Electronics Engineers. The organization was the result of merging two institutes in 1963. Sometimes, the abbreviation is pronounced as “I triple E.”

The size of the characters denotes its global scope. The organization is now international. The font underscores the importance of its mission – to promote scientific activities for the benefit of society in electronics and electrical engineering.

  1. Fine inscription: Advancing Technology for Humanity.

This phrase vocalizes the organization’s goal. It’s added to elucidate the project’s objectives.

Font and Colors

The emblem’s monochromatic light blue color emphasizes the organization’s technical orientation. It points to their work with equipment, electronics, engineering, and computer networks. The shade speaks to a professional approach, precise adherence to instructions, and rules of operation, which the standardization industry diligently works on.

Two types of fonts are used in the logo. For the institute’s abbreviation, the stern Zurich WGL Black is used. Its monumental letters convey order and global influence. For the description below, a more elegant and thin font is used, similar to FF Aad Pro Demi Bold Italic, with a few exceptions.