Jacquard, previously known as Phrasee, has reintroduced itself with a new name and visual identity, highlighting its evolution as a leader in AI-driven marketing technology. Drawing inspiration from the historic Jacquard loom, which transformed automated processes and laid the groundwork for modern computing, this rebrand reflects the company’s growth and dedication to delivering advanced, scalable marketing solutions.
The name “Jacquard” conveys precision and craftsmanship on a large scale. Moving away from the simplicity of its previous identity, the new name emphasizes a broader focus on enterprise-level solutions, aligning with the mission to create personalized, on-brand communications through cutting-edge AI technology.
The redesigned logo features a sleek, geometric typeface with clean, structured lines. This modern design communicates order, innovation, and reliability, reinforcing the brand’s technologically sophisticated foundation. The carefully aligned letters project a sense of balance and professionalism central to the company’s identity.
The color palette has shifted to a deep burgundy, replacing the previous bright orange. Burgundy brings an air of sophistication and depth, representing expertise and luxury while reflecting an elevated market position. The contrast between the white text and the rich background enhances readability and adds a touch of elegance to the design.
This transformation marks a clear departure from the earlier branding, which included a playful speech bubble icon in vibrant orange. By adopting a streamlined design, the new identity focuses on simplicity and universality, aligning with the platform’s advanced and comprehensive capabilities.
The rebrand centers around “Resonate Everywhere,” emphasizing the company’s ability to deliver contextual and personalized messaging across various marketing channels. The logo’s geometric precision and refined color scheme reinforce this idea, reflecting AI technology’s structured yet dynamic nature.
This change represents more than a new look—it signals a forward-thinking vision, positioning the company as an innovator equipped to help businesses navigate the complexities of modern marketing with creativity and precision. With this transformation, the brand is ready to empower businesses with scalable, impactful solutions that connect with audiences everywhere.
