The world-famous design agency Mucho, in collaboration with Visa, developed an identity rebranding, which became a new milestone in the development of the company.
The Visa brand is often associated with the image of credit and debit cards, but in fact, this is not entirely true; let’s say it is an indirect connection. The fact is that the company provides technical opportunities for financial institutions to promote their payment products under the Visa brand. Having made a big name for itself in the organization of transactions, the brand is now a global leader that meets the demand of various institutions for the processing of certain financial transactions through digital solutions.
Client companies use the services to create this same credit and debit prepaid programs for access. Most people perceive this as certain Visa products, but this is only the use of brand protection in producing software products and cards.
Currently, Visa is exactly the global leader that promotes the very reform of the payment system and helps other financial institutions develop through modern digital technologies. What can I say – the industry giant, which “captured” the world and gained wide popularity!
As for the statistics, the alignment is as follows: at the moment, it is possible to make 65,000 transactions per second thanks to the processing system. Services are available in more than 200 countries, and more than 3.5 billion cards are processed worldwide, totaling $12.5 trillion. Impressive numbers and scale!
Last July, the company announced its rebranding, in which Mucho’s agency played a key role.
If we talk about design in general, then it has always had specific features. For example, this is an image of a flag with dark blue and yellowish hues and white lines. In 2005, a qualitatively new image appeared – this is a logo with only a font design using a dark blue color and a yellow accent on the letter V, and after 2014 the logo turned blue again. Then several branded distinctive accents appeared – the brand name received a blue font logo, and a flag consisting of three colors (dark blue, white, and yellow) became the brand symbol.
In the rebranding, they wanted to preserve the heritage of the corporate identity, so they did not radically change the style of the logo. Still, they left what initially attracted attention – a yellow accent and blue stripes.
The Visa brand name is known worldwide as a sign of trust, security, and financial inclusion, so the color has been updated a little to capitalize on the already known logo and show that the brand is evolving at its own pace.
When a consumer hears the name of the Visa brand, they know that dealing with it means accessibility, comfort, and safety.
It has become a household name for the digital technology industry in the financial segment. It should be emphasized that the design has not changed dramatically, and in general, it is as effective as the previous one. The updated logo easily draws attention to the fact that certain color schemes may change in the future.
