Jaffa Fruit Unveils New Logo and Brand Identity

Jaffa Fruit Logo New

Jaffa Fruit, a UK-based company known for its citrus products, has recently rebranded with a new identity designed by Earthling Studio. The update reflects the company’s focus on freshness, quality, and the vibrant nature of its fruits. The goal is to appeal to a younger audience while maintaining the company’s reputation and dedication to sustainability.

The previous logo didn’t fully capture the brand’s mission of delivering high-quality, everyday joy. Earthling Studio approached the rebranding by drawing on the company’s heritage to create a simple, timeless, playful logo.

Jaffa Fruit Logo Evolution

The new Jaffa logo reflects this shift. The typography is soft and rounded, echoing the plump nature of the fruits. The letterforms are smooth and inviting, with subtle curves at the ends, adding a playful touch. A slight dip in the “f” breaks the baseline, giving the design a lively, dynamic feel.

The emblem has been refined for a more organic look. The oval shape surrounding the logo now has softer points, creating a more natural appearance that aligns with the message of fresh, natural produce.

Jaffa Fruit Logo Symbol

The color palette has been updated. The original green, yellow, and blue have been intensified for a more vibrant, modern look. The bright green suggests freshness, while the yellow and blue add a cheerful contrast, helping the brand stand out on shelves and in digital formats.

The company has introduced a new typography family that enhances its bold and playful identity. The rounded, expressive font draws inspiration from the shape and texture of the fruit. When animated for digital platforms, the typography brings extra energy, making the brand more engaging.

Jaffa Fruit Logo Old

Earthling Studio’s design emphasizes brand recognition. The updated colors and typography make the company more visually appealing, especially in a competitive retail environment. Each fruit variety under the Jaffa brand now has its color accent, helping to differentiate products while maintaining a cohesive look across the range.

This rebranding marks a key moment for Jaffa Fruit. The updated logo, color scheme, and typography reflect the company’s commitment to staying relevant in today’s market. By blending heritage with modern design, Jaffa has created a visual identity appealing to loyal customers and new, younger audiences. It celebrates the joy of fresh fruit and positions the company for future success.