Video blogger Jelle Van Vucht creates entertainment content, so the logo fits the channel. Jelly’s logo conveys the brand owner’s character and symbolizes the excitement of the long-awaited video.
Meaning and History
The young millionaire was born in 1996 and is a Dutch, English-speaking YouTuber. He resides in Spain, where he filmed content for a gaming vlog. Its popularity grows annually, as shown by its ever-increasing subscriber count: it now has over 22 million.
The YouTube channel launched in spring 2014, with Jelle Van Vucht uploading funny situational videos alongside Slogoman and Kwebbelkop. Games were their foundation. But now Jelly lives abroad, so he sees his former partners only at European events. At the same time, he is part of a group called Robust, which also operates on YouTube and focuses on Gang Beasts, Golf It, Garry’s Mod, Minecraft, Human Fall Flat, and a couple of other video games.
What is Jelly?
Jelly is a YouTube channel named after its founder and host, Jelle Van Vucht. The vlogger talks about video games, shoots them, and uploads funny videos based on them. The channel was launched in 2014 and has become one of the fastest-growing creators of gaming-themed video content. The number of its subscribers (as of 2022) is about 23 million users.
The channel logo is Vucht’s personal mark. He chose it because the sounds in his name match the word “jelly” when pronounced. However, this is not the only nickname: the vlogger is also called Jelle Bay, Jelly BayBelly, and Belle. To connect himself to something from the real world, the young man settled on the image of a gelatinous mass. That is, in other words, Jelly. And since this is not an old YouTube channel, it still has one logo.
Jelly’s visual identity is a green jelly pyramid. It has a classic, ribbed shape with a hole in the middle that isn’t visible here. The stripes radiating from the center are more like hair than the grooves of the candy container. The vertical lines are formed by the play of colors, with spring and light green combining. White strokes are most concentrated in the “face” area. On the right and bottom, the ribs are framed in dark green, and on the left, in light gray.
The makeshift face of the anthropomorphic character features a wide-open mouth, a brown tongue, and an upper row of white teeth. It can be seen that the “jelly” laughs with rapture. Squinted eyes testify to this. This image is no accident: it recalls Aelle Van Vucht laughing. Moreover, his head is trapezoidal, with a downward extension. For fun, one tooth on the logo has a small gap, adding humor.
Font and Colors
In this case, there is no need to discuss typography, as the YouTube channel logo contains no text; the main emphasis is on the video sequence, not on the inscriptions. But the logo’s palette is quite interesting. Mostly, it consists of three shades of green. Overall, these are light green (medium-thickness lines), dark green (narrow edging), and spring-grass green (the widest stripes). In addition, gray, chocolate, coffee, and dark brown are used.


