Video blogger Jelle Van Vucht shoots entertainment content, so his channel’s logo looks appropriate. Jelly’s logo conveys the brand owner’s character and symbolizes the long-awaited video’ excitement.
Jelly: Brand overview
Founded: | 2014 |
Founder: | Jelle Van Vucht |
Headquarters: | Netherlands |
Website: | youtube.com |
Meaning and History
The young millionaire was born in 1996 and is an English-speaking YouTuber from the Netherlands. He resides in Spain, where he filmed content for a gaming vlog. Its popularity is growing yearly, as evidenced by the ever-increasing number of subscribers: now, it has exceeded 22 million people.
The YouTube channel was launched in the spring of 2014 and began with Jelle Van Vucht uploading funny situational videos along with Slogoman and Kwebbelkop. Games were their foundation. But now Jelly lives in another country, so he sees his former partners only at European events. At the same time, he is part of a group called Robust, which also operates on YouTube and focuses on Gang Beasts, Golf It, Garry’s Mod, Minecraft, Human Fall Flat, and a couple of other video games.
What is Jelly?
Jelly is a YouTube channel named after its founder and host, Jelle Van Vucht. The vlogger talks about video games and shoots and uploads funny videos based on them. The channel was launched in 2014 and has become one of the fastest-growing creators of gaming-themed video content. The number of its subscribers (as of 2022) is about 23 million users.
The channel logo is a personal mark of Vucht. He appeared due to the play of sounds in his name because the word “jelly” is heard precisely when pronounced. However, this is not the only nickname: the vlogger is also called Jelle Bay, Jelly BayBelly, and Belle. To associate himself with something from the real world, the young man settled on the image of a gelatinous mass with a gelatinous appearance. That is, in other words, Jelly. And since this is not an old YouTube channel, it still has one logo.
The visual identity of Jelly is a green jelly pyramid. It has a classic shape – ribbed, with a hole in the middle, which in this case is not visible. The stripes radiating from the center are more like hair than the grooves of the candy container. The vertical lines are formed thanks to the play of colors, where spring and light green combine. White strokes are most concentrated in some places in the “face” area. On the right and bottom, the ribs are edged with a dark green frame, and on the left – with a light gray one.
The makeshift face of the anthropomorphic character features a wide open mouth with a brown tongue and an upper row of white teeth. It can be seen that the “jelly” laughs with rapture. Squinted eyes testify to this. And this image is not accidental: it is reminiscent of a laughing Jelle Van Vucht. Moreover, he has a trapezoidal head shape with an extension downwards. For fun, one tooth on the logo is drawn with a miniature gap, which adds humor.
Font and Colors
In this case, there is no need to discuss typography because the YouTube channel logo does not have a text part: the main emphasis is on the video sequence, not the inscriptions. But the palette of the logo is quite interesting. Mostly, it consists of a green color of three shades. In general, these are light green (lines of medium thickness), dark green (narrow edging along the edge), and the color of spring grass (the widest stripes). In addition, gray, chocolate, coffee, and dark brown are used.