PewDiePie Logo

Pewdiepie LogoPewdiepie Logo PNG

The PewDiePie logo is an optical illusion. No matter how much you look at the elements of the emblem, they are constantly updated. Each time the blogger’s videos are revealed from a new angle, multiple viewing does not reduce the pleasure.

Pewdiepie: Brand overview

In 2010, Swedish student Felix Kjellberg launched his YouTube channel, marking the beginning of PewDiePie’s journey. Initially, he created a channel named “PewDie,” with “pew” representing the sound of a laser and “die” referring to death. After losing access to this account, he started a new one, calling it “PewDiePie.”

During the early years of his career, Felix focused on creating videos featuring horror game walkthroughs, especially for Amnesia. His distinctive commentary and genuine reactions to scary moments quickly captured viewers’ attention. In 2011, he boldly decided to leave Chalmers University and dedicate himself entirely to YouTube.

A major milestone came in 2012 when his subscriber count grew from 100,000 to over 4 million. After moving to Italy and earning enough to support himself, the channel became his full-time profession. He also began exploring other formats, such as comedy videos, vlogs, and gaming content.

In 2013, his YouTube channel became the most subscribed, surpassing Smosh. That year, he also signed with Maker Studios, a multi-channel network. By the end of 2013, the audience had grown to over 19 million subscribers, an extraordinary achievement for an individual creator.

Between 2014 and 2015, the content diversified. Felix introduced a series where he reviewed memes, reacted to various videos, and created music parodies. During this period, he also released the book This Book Loves You and the mobile game Legend of the Brofist.

In 2016, the channel became the first among solo creators to surpass 50 million subscribers. The creator continued experimenting with new video formats and expanded merchandise offerings.

The 2018–2019 “subscription war” with the Indian channel T-Series brought widespread attention to the platform. This competition sparked the global “Subscribe” campaign and countless related memes.

In 2020, Felix signed an exclusive streaming deal with the DLive platform, expanding his presence beyond YouTube. New apparel and accessory lines were introduced as part of his growing business ventures.

From 2021 to 2022, the creator focused on diverse content, including book reviews, commentary on online trends, and regular livestreams. Relocation to Japan influenced video themes, incorporating elements of Japanese culture.

By 2023, the channel shifted to less frequent uploads, emphasizing higher-quality content aligned with personal interests. Business activities expanded with the launch of a clothing line and collaborations with various brands.

The channel has evolved from simple gaming videos to a multifaceted platform covering a range of genres. As one of the most influential content creators in social media history, the creator has set numerous records and pioneered innovative video styles shaping YouTube’s evolution.

Meaning and History

Pewdiepie Logo History

Felix was born in Gothenburg (Sweden) in 1989. He came to YouTube in 2010, taking the pseudonym PewDiePie. After posting the process of passing games in real-time with individual comments and curious remarks on his channel, the young man gained unheard-of fame. He is one of the first owners of a personal (non-corporate) account that received many visits from unique users.

The most active periods in his blogging career were 2012 and 2013. Then, he attracted massive attention with the changed style and content. So, he got music videos, short films, shows, comedy shows, and video blogs. This was facilitated by the atmosphere in which the young man grew up because computer technologies surrounded him from childhood: his mother worked as an information technology director. She was recognized in 2010 as the best IT specialist in the country.

Therefore, Kjellberg was very fond of video games. Sometimes, he didn’t even go to school but went to play in an Internet cafe. For this occupation, he spent whole days. Felix bought a computer with self-earned money in the last year of his studies: he sold drawings created in Adobe Photoshop. When the blogger dropped out of college (in 2011), his parents refused him financial support. Then, the young man began to earn money by selling hot dogs at a kiosk and selling his creative paintings.

He first registered on YouTube in 2006 under the nickname Pewdie but abandoned his profile and forgot his password. He consciously used part of his first pseudonym the second time he came to this channel. Kjellberg pays great attention to its personalization and regularly changes its logo.

What is PewDiePie?

This is the pseudonym of a popular Swedish video blogger who gained fame for his humorous shows and comedic videos on YouTube. Thanks to gaming videos featuring commentary and reactions recorded during gameplay, his popularity soared. The consistent release of new content and audience engagement made him one of the most well-known internet personalities. He was even included in Time magazine’s list of the 100 most influential people in the world. His channel has garnered over 110 million subscribers and billions of views.

2010 – 2013

Pewdiepie Logo 2010

The debut emblem contained only the user’s nickname – PewDiePie. It consisted of “encodings” resembling scraps of cloth or paper with slits in those places where there should be an intra-letter gap. The signs also looked like paint strokes on the wall. The typeface was uppercase and tilted to the left. The stylized logo looked more like wall graffiti than a symbol of personal identity, which is what the gamer was striving for. He wanted to surprise, attract attention, and express himself. The letters were white on the inside and had a thin gray outline. Overall, the logo style was rebellious.

2013 – 2016

Pewdiepie Logo 2013

In this case, the logo was a creative game. Several interesting images were concentrated in it at once, revealing the character of the user and the topic of his video blog. The fact is that the capital “P” from the nickname Felix contained a clenched fist inside. The designer perfectly captured this similarity by combining the two in one. To make the central element expressive and stand out clearly, he painted it blue, placing it on a dark background. A gray mark surrounded them – the first and last character from the word “PewDiePie.” By the way, the double “P” is visible. As a result, this combination turned out to be a very bold letter.

2016 – today

Pewdiepie Logo

The logo introduced in 2016 became a visual symbol of changes in the creativity and life of Swedish gamer PewDiePie. The design stands out with its unconventional approach: alternating black wavy lines on a bright red background create an illusion of movement and depth.

The logo consists of repeating waves whose curves and intersections evoke a sense of motion and chaos. These lines do not intersect directly, but their shapes guide the eye across the image, resembling “visual noise.” The black color of the lines adds contrast, highlighting the brightness of the red background. The combination of colors creates an effect that appears both orderly and chaotic.

The red background reflects energy, strength, and emotion. The black lines add seriousness and depth, while their curved shapes suggest continuity and adaptability. Together, these colors form a bold style that suits the content and breaks away from conventional norms.

The emblem emerged during a transition period in PewDiePie’s video format and life approach. The design reflects the shift from traditional gaming content to experimental projects, emphasizing the inevitability of forward movement.

The logo captures the atmosphere of a time when experimentation and the search for a new style became central themes in PewDiePie’s work. It symbolizes individuality, creativity, and the drive to stand out.

Font and Colors

Pewdiepie Emblem

In this case, identity development went from simple to complex forms. If, at first, the PewDiePie logo looked like wall graffiti, in the latter version, it is perceived as not lower than the level of the melting clock from the Dali painting. This is probably the growth line of Felix Arvid Ulf Kjellberg, who took up video blogging as a teenager. Moreover, the emblem has no text in the latest version – only graphics.

Pewdiepie Symbol

The inscription is only in the first logo, which uses a typeface called Feast of Flesh BB. Blambot created the brushstroke letters. The color palette is more varied than the fonts. The emblems include gray, white, blue, black, and red.