PewDiePie is the nickname of the Swedish video blogger Felix Arvid Ulf Kjellberg, known for his humorous shows and comedy videos on YouTube. Popularity came to him with posting a documented walkthrough of the game with a live stream of comments and a gamer’s face. Constant content updates and extensive media coverage have made him one of the most popular figures on the Internet. And Time magazine included Kjellberg in the list of the 100 most influential people in the world. His channel has the largest number of subscribers: in 2021, there were over 110 million people, and views reached 27.7 billion.
Meaning and History
Felix was born in Gothenburg (Sweden) in 1989. He came to YouTube in 2010, taking the pseudonym PewDiePie. After posting on his channel, the process of passing games in real-time with individual comments and curious remarks, the young man gained unheard-of fame. In fact, he is one of the first owners of a personal (non-corporate) account that received a huge number of visits from unique users.
The most active periods in his blogging career were 2012 and 2013. Then he attracted massive attention with the changed style and content of the content. So, he got music videos, short films, shows, comedy shows, and video blogs. This was facilitated by the atmosphere in which the young man grew up because computer technologies surrounded him from childhood: his mother worked as an information technology director. She was recognized in 2010 as the best IT specialist in the country.
Therefore, Kjellberg was very fond of video games. Sometimes he didn’t even go to school but went to play in an Internet cafe. For this occupation, he spent whole days. Felix bought a computer with self-earned money in the last year of his studies: he sold drawings created in Adobe Photoshop. When the blogger dropped out of college (in 2011), his parents refused him financial support. Then the young man began to earn money by selling hot dogs at a kiosk and selling his creative paintings.
He first registered on YouTube in 2006 under the nickname Pewdie but abandoned his profile and forgot his password. The second time he came to this channel already consciously and used part of his first pseudonym. In general, Kjellberg pays great attention to its personalization; therefore, it regularly changes its logo. There are only three of them so far.
2010 – 2013
The debut emblem contained only the user’s nickname – PewDiePie. It consisted of “encodings” resembling scraps of cloth or paper with slits in those places where there should be an intra-letter gap. The signs also looked like paint strokes on the wall. The typeface was uppercase and tilted to the left. The stylized logo looked more like wall graffiti than a symbol of personal identity, which is what the gamer was striving for. He wanted to surprise, attract attention, express himself. The letters were white on the inside and consisted of a thin gray outline. Overall, the logo style was rebellious.
2013 – 2016
In this case, the logo was a creative game. Several interesting images were concentrated in it at once, revealing the character of the user and the topic of his video blog. The fact is that the capital “P” from the nickname Felix contained a clenched fist inside. The designer perfectly captured this similarity by combining the two in one. To make the central element expressive and stand out clearly, he painted it blue, placing it on a dark background. They were surrounded by a gray mark – the first and last character from the word “PewDiePie.” By the way, it is the double “P” that is visible. As a result, this combination turned out to be a very bold letter.
2016 – today
The new logo was adopted in 2016 when a Swedish gamer partnered with Maker Studios to create a subnet called Revelmode. At the same time, he had an incredibly difficult period of psychological searches with a change in content style. This was directly reflected in his mark of visual identity. The logo looks like a psychedelic ornament that distracts from reality through a paradoxical visual effect. The wavy lines are parallel, so they appear to be moving.
Font and Colors of the Emblem
In this case, identity development went from a simple form to a complex one. If, at first, the PewDiePie logo looked like wall graffiti, in the latter version, it is perceived not lower than the level of the melting clock from the Dali painting. This is probably the growth line of Felix Arvid Ulf Kjellberg, who took up video blogging as a teenager. Moreover, there is no text on the emblem in the latest version – only graphics.
The inscription is presented only in the first logo, for which a typeface was used called Feast of Flesh BB. Blambot created the brushstroke letters. On the other hand, the color palette is more varied than fonts. The emblems include gray, white, blue, black, and red.