Full Send Logo PNG
The Full Send logo is as simple as possible, which runs counter to Nelk Boys’ traditions of shocking, provocative behavior and uncensored pranks. The YouTubers who own the clothing brand created a black-and-white wordmark in bold italics. This is Full Send’s only distinctive symbol.
In 2010, Canadian student Kyle Forgeard created the YouTube channel NelkFilmz with Lucas Gasparini and other members. The channel focused on pranks, but for several years, it remained a local project with a small audience. In August 2014, Forgeard met Jesse Sebastiani at an MTV Canada conference, and NELK began forming the lineup that later defined the group.
The major break came in January 2015 with “Coke Prank on Cops.” In the video, NELK told police there was “coke” in the car, while the trunk held Coca-Cola. The clip went viral, garnering tens of millions of views. In 2017, YouTube demonetized the channel, forcing the team to look beyond platform ad revenue.
Full Send merch became the new business base. Forgeard’s parents mortgaged their house to provide $100,000 in startup capital, and the first T-shirts and hoodies sold out within minutes. In 2018, NELK launched the FULL SEND YouTube channel for pranks and vlogs. The brand used limited drops, a model associated with Supreme, but relied on NELK’s direct audience rather than fashion industry status.
In November 2020, John Shahidi became president of Full Send Entertainment. That year, Full Send merch revenue reached about $50 million, rising to nearly $70 million annually by 2021. On June 14, 2021, John Forgeard and Sam Shahidi launched Happy Dad Hard Seltzer in California, entering a market led by White Claw and Truly. In 2022, Happy Dad sold over 2.6 million twelve-packs and was valued at about $250 million. Full Send Podcast followed on August 4, 2021.
Meaning and History
After numerous scandals, the Nelk channel was demonetized. However, this did not upset its creators, as they earn not from video content but from their Full Send-branded products. At the same time, prank videos that regularly appear on YouTube keep YouTubers interested and attract new customers to their online store. The main themes of the videos are crude humor, parties, pranks, and alcohol.
Content creators often engage in dubious or illegal activities without considering the consequences. It’s no surprise that their initial fame came from a “cocaine prank” on police officers. The Nelk representatives call this lifestyle “Full Send,” and they coined and popularized the term themselves. At first, it meant “having a wild party.” Nowadays, young people use this neologism to describe any action that could be dangerous, implying that a person puts all their effort into a risky activity without worrying about the outcome.
What is Full Send?
Full Send is a trademark owned by the YouTubers from the group The Nelk Boys. Previously, this name was used for a channel that published entertaining content, and now it denotes only a clothing and accessories brand, mainly merch. It has its own website and many regular customers, generating annual profits of around $100 million.
There used to be a Full Send YouTube channel. Now, this trademark is associated with a clothing and accessories business aimed at millions of fans of The Nelk Boys. Given the brand name’s origin, one might expect a bright, provocative logo. However, designers chose to create a contrasting wordmark: a white inscription on a black rectangular background. Bold italic sans-serif letters create a sense of speed due to their pronounced rightward slant. This visual dynamic perfectly resonates with the Full Send lifestyle.
The clothing and accessories brand owned by the group of YouTubers features a logo that consists only of the inscription. There are no other graphic elements, perhaps because the trademark owners wanted to place their name on signature products and were therefore forced to use a universal, minimalist design.
Font and Colors
The Full Send logo font is something between Bayformance Bold Italic by Pixel Sagas and Blunt Condensed Italic by Miller Type Foundry. It is a bold italic with uniform line thickness, vertically stretched glyphs, and shortened horizontal strokes. All letters in the inscription are uppercase, in accordance with the brand’s concept. They are also white on a black background, creating an expressive contrast.