YouTube Logos and Brands
The world’s largest video platform, launched in 2005 and acquired by Google in 2006 for $1.65 billion, defines the content of the YouTube section. The red play button in a rectangle has become one of the most replicated icons of the digital age, signifying access to more than 800 million videos. YouTube Music, YouTube Premium, YouTube TV, and YouTube Shorts have expanded the ecosystem far beyond user uploads, and the sub-brand logos form a family of marks tied to the parent platform. The section traces the evolution of the YouTube logo from the original television set with the letters “Tube” to the modern minimalist mark, and the brand’s mark is the platform where two billion users consume a billion hours of video per day.
