Gittigidiyor Logo PNG
The Gittigidiyor logo reflects the online store’s diverse offerings. The emblem hints at the exciting journey through the retail pages and the joy of discovering unique and attractive products.
Gittigidiyor began with an idea Serkan Borançılı discovered during military service in 1999. After seeing eBay, he realized Turkey had no real equivalent for online auctions. On February 5, 2001, Borançılı, Burak Divanlıoğlu, and Tolga Kabataş launched Gittigidiyor from an apartment in Istanbul. The name means “it’s going” or “it’s being sold” in Turkish, which fits the fast pace of online trade. At the time, Turkish e-commerce was in its early stages, and buyers had little trust in online payments. The founders answered with Sıfır Risk Sistemi, an escrow model that froze the buyer’s money until the product arrived and the purchase was confirmed. The company grew without major outside funding. Auctions, safer transactions, private sellers, and small businesses helped Gittigidiyor become Turkey’s leading online marketplace by the mid-2000s.
eBay bought a minority stake in 2007. Turkish venture fund iLab Ventures, led by Mustafa E. Say, also invested in the company and later held an 18% stake. On April 12, 2011, eBay raised its stake to about 93%. By then, Gittigidiyor had over 6.4 million registered users, 500,000 daily visitors, 2.5 million active listings, and more than 10 million escrowed transactions. At its peak, the platform had about 31 million registered users, 85 million monthly visitors, and nearly 100,000 sellers. Large brands opened official stores beside small merchants and private sellers.
The market later shifted toward faster retail platforms. Trendyol grew with logistics, grocery delivery, and heavy marketing, while Amazon entered Turkey directly. Gittigidiyor remained close to its auction-and-listing model, losing ground as buyer expectations changed. On June 20, 2022, eBay announced the shutdown. New listings stopped that day, purchases ended on July 18, and the platform closed fully on September 30, 2022.
Meaning and History
Gittigidiyor is Turkey’s most popular online store. It offers a wide range of products, the same as those of its parent company, eBay. The range of products includes everything you need from everyday items to collectibles.
It is a convenient platform for communication between sellers and buyers, where transactions are conducted in various formats every day, such as bidding at auction or purchasing goods at fixed prices.
Gittigidiyor is recognizable by its visual identity system, which has changed several times since eBay became the majority shareholder. The most significant rebranding occurred at the end of 2012, allowing the largest e-shopping mall to enter 2013 with new capabilities.
What is Gittigidiyor?
Gittigidiyor is a Turkish-origin e-commerce platform. It was established in 2001 and was acquired by the American company eBay Inc. ten years later. In 2022, the owner shut down the site, bringing its history to an end. On Gittigidiyor, one could find all sorts of products, from cosmetics to car parts. The catalog included 4,000 categories with hundreds of thousands of products from various sellers.
2001 – 2013
The Turkish Online Shopping Center was established in 2001 and has maintained its original corporate identity for many years. The logo remained virtually unchanged even after Gittigidiyor took over the ownership of eBay. Its main element was a figure of a running man with a large eye in place of a head and arrows in place of arms and legs.
There was a yellow-orange circle in the background that seemed three-dimensional because of its uneven coloration. The company’s name occupied the free space on the right: the first line contained the word “gitti,” and the second “diyor.” Moreover, the last “r” fell, leaving behind two arc-shaped waves.
In 2011, when eBay became the majority shareholder of Gittigidiyor, another text element was added to the logo. The phrase “bir eBay şirketidir,” written in gray letters in Turkish, emphasized the affiliation of the trading platform of a well-known American corporation. It was located at the bottom left so that all attention was focused on the main emblem.
2013 – 2021
In September 2012, Gittigidiyor made another attempt to update its corporate identity. And here’s the result: the logo has become more abstract and no longer resembles its previous form. Against the black background, a multicolored icon stands out, consisting of four trapezoids: blue, green, yellow, and red. They are arranged in the shape of a flower and intersect at the corners to form a small white rhombus in the center.
The company name is now written on one line. After the redesign, the letters became thinner and more elegant but remained lowercase. The phrase “bir eBay şirketidir,” as before, is at the bottom. Its font has not changed, and the gray has taken on a lighter shade.
2021 – today
The current logo was approved to mark the company’s 20th anniversary. To make it festive, the designers painted the dots above the i’s in the brand’s colors. Now they look like multicolored confetti: red, green, blue, and orange. The drawing of the four parallelograms was removed, leaving only the inscriptions. The rest of the brand name has not changed.
The Gittigidiyor graphic mimics the eBay wordmark in color and is very similar in shape to the Microsoft icon. Such visual changes sparked a wave of criticism, but the online store acquired a modern, minimalist identity, free of unnecessary details. The abstract emblem means nothing: it is just a bright element in the image of the Turkish marketplace.
Font and Colors
Bold, slightly angular letters make the inscription elegant and recognizable. At the same time, their angular and austere form subconsciously inspires confidence among sellers and buyers who use Gittigidiyor’s services. The font’s basic features are clear outlines, uniform line thickness, and no serifs.
When it comes to color matching, the Turkish online store is trying to emulate eBay in the U.S. The base of the emblem palette is red (#E33137), light orange (#F4AB04), light green (#81B316), and blue (#0363D3). They have a slight gradient. The marketplace’s name is black, and the phrase “bir eBay şirketidir” is light gray.