Jojo Siwa Logo

Jojo Siwa LogoJojo Siwa Logo PNG

Jojo Siwa: Brand overview

Founded: 2013 – present
Founder: Joelle Joanie “JoJo” Siwa
Headquarters:
United States
Website: itsjojosiwa.com
Logo downloads:
JoJo Siwa is the pseudonym of American singer, actress, dancer, and YouTube blogger Joelle Joanie Siwa. She first appeared in public in 2013, making her debut on Dance Moms, and then became known for participating in this TV show twice. Now she has her video channel, several electro-pop singles, more than ten roles in films and TV shows, and the title of one of the most influential people in the world according to Time for 2020. The number of its subscribers reaches almost 12.5 million users.

Meaning and History

Jojo Siwa Symbol

What is JoJo Siwa?

JoJo Siwa is an American video blogger, young dancer, singer, and actress Joelle Joanie Siwa. She runs her own YouTube channel and performs and performs electro-pop songs. For the first time, the girl made her debut in the show Dance Moms in 2013. Now she is in the top 100 most influential people in the world, and her number of subscribers is about 12.5 million people.

Joelle Joanie Siwa was born in Omaha, Nebraska, in 2003. Her father is a chiropractor, and her mother is a professional dance instructor. She also has a sister and a brother who maintains his video blog. JoJo first made her debut in Abby’s Ultimate Dance Competition, becoming the youngest competitor. She subsequently repeated her performance, making the ALDC team in 2015. She released the singles Boomerang, and I Can Make U Dance a year later.

In 2018, according to the Vivid Seats rating, the young rising star was awarded the title of the best female artist. Then she announced that she was soon planning a tour with her program in the United States and some foreign countries. In 2020, she was named one of the 100 most influential people in the world, and in 2021 she was included in the Queer50 list compiled by Fast Company. In the spring of 2022, she was included in the jury of the dance show So You Think You Can Dance season 17.

The visual image of Siwa is incredibly touching and tender. Her symbol is well recognizable by many curves, smooth lines, a bright palette, and a few hearts – a purely girlish decoration. Such a graphic image perfectly characterizes a young singer and an aspiring actress. Since JoJo is only at the initial stage of her creative career, so far, she has only one logo.

The girl’s logo is new and bright. It is made in a rich pink color of the neon spectrum – in fact, it is fuchsia. They painted all the elements. Other tones are not used. There is not even a gradient, so the shade is uniformly the same everywhere. The key detail of the visual identity is the heart. It personifies a kind attitude towards admirers of the dancer’s talent and her love for life and creativity.

The personal emblem consists of three parts. The first is the pseudonym “JoJo,” which is composed of two fragments of the real name (Jo/elle Jo/anie). The inscription is located diagonally and is made in a fluent type by hand. At the same time, all letters are vertical, without italics. Interestingly, the text combines a heart (more precisely, with two). They are both disguised in the “J” curves. To do this, the designers extended the tails of the glyphs and made a smooth transition to the graphic element as if they were one. The middle letters “J” and “o” are connected; the rest are separate.

Next is a large heart, consisting of a double line. Its distinguishing feature is an asterisk in the center. It’s all pink and occupies exactly the downward angle. The lower part of the heart is looped, so it also resembles figure eight. The third important detail of the logo is the name of the girl. The word “Siwa” is placed at the bottom and typed in characters of various sizes. The letters are smooth, streamlined, and without corners. “S” is capital, and the other characters are lowercase.

Font and Colors

Jojo Siwa Emblem

The distinguishing characteristic of the JoJo Siwa emblem is a custom typeface. No single printed letter exists: all signs are handwritten, grotesque. Two “Js” stand out in particular, with miniature hearts depicted at the ends. The logo palette consists of only one color-rich pink. The background is neutral white.

Jojo Siwa color codes

Deep Cerise Hex color: #ec008c
RGB: 236 0 140
CMYK: 0 100 41 7
Pantone: PMS 806 C