Every media persona has its own style, influenced by various factors. The Jojo Siwa logo reflects this artist’s love for cute, girly, and positive things. It has to do with her stage persona from when she was a child, when she couldn’t imagine life without colorful bows.
JoJo Siwa is the pseudonym of American singer, actress, dancer, and YouTube blogger Joelle Joanie Siwa. She first appeared in public in 2013, making her debut on Dance Moms, and later became known for appearing on the show twice. Now she has her video channel, several electro-pop singles, more than ten roles in films and TV shows, and the title of one of the most influential people in the world according to Time for 2020. The number of its subscribers reaches almost 12.5 million users.
Joelle Joanie Siwa was born in Omaha, Nebraska, in 2003. Her father is a chiropractor, and her mother is a professional dance instructor. She also has a sister and a brother who maintains his video blog. JoJo first made her debut in Abby’s Ultimate Dance Competition, becoming the youngest competitor. She subsequently repeated her performance, making the ALDC team in 2015. She released the singles “Boomerang” and “I Can Make U Dance” a year later.
In 2018, according to Vivid Seats’ ratings, the young rising star was named the best female artist. Then she announced that she was soon planning a tour with her program in the United States and some foreign countries. In 2020, she was named one of the 100 most influential people in the world, and in 2021, she was included in the Queer50 list compiled by Fast Company. In the spring of 2022, she was selected to serve on the jury for the 17th season of So You Think You Can Dance.
Meaning and History
The visual image of Siwa is incredibly touching and tender. Her symbol is well recognizable by many curves, smooth lines, a bright palette, and a few hearts, a purely girlish decoration. Such a graphic image perfectly characterizes a young singer and an aspiring actress. Since JoJo is only in the initial stage of her creative career, she has only one logo so far.
The girl’s logo is new and bright. It is made in a rich pink color of the neon spectrum – in fact, it is fuchsia. They painted all the elements. Other tones are not used. There is no gradient, so the shade is uniform everywhere. The key detail of the visual identity is the heart. It personifies a kind attitude towards the dancer’s admirers and her love of life and creativity.
What is JoJo Siwa?
JoJo Siwa is an American video blogger, young dancer, singer, and actress. She runs her own YouTube channel and performs electro-pop songs. For the first time, the girl made her debut on the show Dance Moms in 2013. Now she is among the world’s top 100 most influential people, and her subscriber count is about 12.5 million.
The personal emblem consists of three parts. The first is the pseudonym “JoJo,” which is composed of two fragments of the real name (Jo/elle Jo/anie). The inscription is located diagonally and is written in a fluent hand. At the same time, all letters are vertical, without italics. Interestingly, the text combines a heart (more precisely, with two). They are both disguised in the “J” curves. To do this, the designers extended the glyphs’ tails and made a smooth transition into the graphic element, as if they were one. The middle letters “J” and “o” are connected; the rest are separate.
Next is a large heart, consisting of a double line. Its distinguishing feature is an asterisk in the center. It’s all pink and occupies exactly the downward angle. The lower part of the heart is looped, so it also resembles a figure eight. The third important detail of the logo is the girl’s name. The word “Siwa” is placed at the bottom and typed in various font sizes. The letters are smooth, streamlined, and without corners. “S” is capital, and the other characters are lowercase.
Font and Colors
The distinguishing characteristic of the JoJo Siwa emblem is a custom typeface. No single printed letter exists: all signs are handwritten, grotesque. Two “Js” stand out, with miniature hearts at the ends. The logo palette consists of only one color-rich pink. The background is neutral white.




