Joma Logo

Joma LogoJoma Logo PNG

The evocative Joma logo is represented by text with stylized squat text font, each letter individually rendered in ultramarine. It symbolizes danger, speed, strength, and superiority – the basis of the concept of the sporting goods brand.

Joma: Brand overview

Founded: 1965
Founder: Fructuoso Lopez
Portillo de Toledo, Castilla–La Mancha, Spain
Joma is a Spanish company that manufactures sports equipment. It was established in 1965 under the name Fructuosa Lopez SA. It received its current name in 1969. For more than half a century, it has been operating under Fructuoso Lopez’s management, producing quality shoes and uniforms.

Meaning and History

Joma Logo History

The company’s debut logo appeared in 1973, and two years later, it graced the first advertising billboard. It was Joma, light brown, handwritten in block letters. The designers used a stylized font with decorative serifs and a slight left tilt to make it memorable.

The word depicted in the logo is an abbreviated version of the name Joselito Manuel. That was the name of the eldest son of Fructuoso Lopez. Moreover, the Joma company’s name is pronounced not in the Spanish manner, with the H sound at the beginning, but in English – with J.

What is Joma?

Joma is a Spanish sportswear, footwear, and accessories brand founded in 1965 in Toledo, Spain. Starting with producing football shoes, Joma quickly expanded its product line to other sports and became one of the leaders in producing sports equipment in Spain and beyond. Joma operates in over 110 countries, offering high-quality products at reasonable prices. Today, Joma offers a full line of products for men, women, and children, including apparel, shoes, and accessories for football, running, gym training, and other sports. The brand works to continuously improve its technologies and materials to provide the best possible comfort and support during training and competition. Joma cooperates with various sports clubs and teams worldwide, including football clubs from Spain, England, Italy, Germany, and other countries. In addition, Joma is the official kit supplier for several national teams. The Joma brand continues to grow and develop, maintaining its reputation as a reliable and high-quality manufacturer of sports equipment.

The sports brand’s current logo format is simple. It contains only the text part. The letters are large, wide, squat. They are in bold, lowercase, and centered. At the same time, each symbol has distinctive features. For example, the letter “J” is made longer than the rest of the characters, the inner gaps “m” is exactly like a popsicle on a stick, “a” has a long tail curled up. The designers left everything as it is, removing the bird mascot graphic icon. The unique color of the emblem is also preserved – ultramarine.

Font and Colors

Joma Emblem

The modern logo is similar to the first, although the font has been slightly modified. Uppercase “J” does not differ in size from lowercase “o,” “m,” “a.” The fact that it is written in uppercase is indicated only by the absence of an upper dot. All letters are bold, with pronounced rectangular serifs. Only “J” and “a” have large, rounded tails.

Joma Symbol

The word “Joma” has a deep blue tint. The bird depicted on the left side of the emblem is painted in the same color. This is the old symbol of the company – a hunting eagle that is about to grab its prey. It fits into the sporting goods brand concept as it evokes associations with danger, strength, speed, and superiority.

Joma Logo

Joma color codes

Polynesian Blue Hex color: #004192
RGB: 0 65 146
CMYK: 100 55 0 43
Pantone: PMS 287 C