Kansallinen Kokoomus Logo PNG
The Kansallinen Kokoomus logo emphasizes the party’s connection to the lives of Finnish residents and highlights an understanding of Finnish culture and values. The emblem reflects simplicity while striving to protect and enhance the country’s wealth.
Kansallinen Kokoomus: Brand overview
On December 9, 1918, amidst the waves of Finland’s newfound independence from Russia, Kansallinen Kokoomus, or the National Coalition Party of Finland, emerged. This party was born from the union of two conservative groups: the Finnish Party (Suomalainen Puolue) and the Young Finnish Party (Nuorsuomalainen Puolue). The backdrop of this union was the significant political upheaval following the end of World War I and the Finnish Civil War.
In its early days, the party embraced conservative ideology, backing the anti-communist “White Finland” movement that emerged victorious in the civil war. The party championed strong presidential power and the preservation of traditional values. In the 1919 parliamentary elections, it secured 28 seats, marking a strong start for the new political entity. Throughout the 1920s, the party played a vital role in shaping the young Finnish state, participating in governmental coalitions and supporting conservative economic policies.
The 1930s brought challenges as the party stood against the far-right Lapua Movement, which threatened Finland’s democratic institutions. This stance reinforced its reputation as a defender of constitutional order. During World War II, the party and most Finnish political forces supported the national war effort. Post-war, it found itself in opposition, critiquing the economic policies of left-center governments.
The 1960s marked a transformative period for the party. It gradually shifted from strict conservatism to more liberal positions, aligning with changing social conditions. This shift broadened the party’s electoral base, particularly among the youth and urban middle class. In the 1970s, despite being in opposition, it strengthened its parliamentary presence, critiquing the economic policies of left-center governments and advocating for a market-oriented approach.
A pivotal moment arrived in 1987 when the party joined the government for the first time since the war. Harri Holkeri, the party leader, became Prime Minister, leading an administration that implemented significant taxation and financial regulation reforms. Throughout the 1990s, the party actively supported Finland’s accession to the European Union, which took place in 1995. It participated in several coalition governments, promoting European integration and economic liberalization.
After a period in opposition from 2003 to 2011, the party returned to power. Jyrki Katainen became Prime Minister, leading a broad coalition and addressing severe economic challenges related to the global financial crisis. In 2014, Alexander Stubb succeeded Katainen as Prime Minister and party leader, continuing the focus on European integration and economic reforms.
From 2015 to 2019, the party was part of a coalition government led by the Centre Party. After the 2019 elections, it moved back into opposition, where it remains today. Throughout history, Kansallinen Kokoomus has transformed from a traditional conservative party into a modern liberal-conservative force. The party champions market economy principles, European integration, and a robust social welfare system.
Meaning and History
What is Kansallinen Kokoomus?
It is a political party in Finland. The party adheres to conservative and liberal views. It advocates for a market economy, human rights, and European integration. It also supports entrepreneurship, tax reduction, and improving business conditions. The party occupies a leading position in Finland’s political spectrum, actively shaping state policies and influencing economic and social reforms.
Before 2020
The emblem of Kansallinen Kokoomus is a cornflower. This flower is very common in Finland and easily withstands the country’s weather conditions. The plant was chosen to emphasize the party’s connection to ordinary people’s interests. The cornflower is familiar and understandable to every Finn.
The logo features part of the flower head with clearly drawn individual petals. The image represents the coalition theme, uniting the Finnish Party and the Young Finnish Party to promote shared values.
The image also points to the movement’s ideology. The coalition promotes a multicultural society and supports the rights of sexual minorities, migration, and the integration of immigrants into Finnish society.
The logo’s blue and light blue colors correspond to the natural appearance of the cornflower and are shades representing the coalition parties.
Below the image is a large “Kokoomus” inscription translated from Finnish as “coalition.”
2020 – today
The logo was created when the party sought to refresh its image and attract new segments of society. The dark blue color chosen for the logo emphasizes neutrality and the party’s willingness to support various population segments. The cornflower symbol connects with traditions and national values, which is important for preserving the party’s identity in Finland’s changing political landscape. Placing the cornflower and the party name on the same line underscores the consistency of actions and steadfastness of convictions, which was particularly important in the context of the political challenges of that time.
The “Kokoomus” (National Coalition Party) logo features a stylized image of a cornflower and the party name. The cornflower symbolizes freedom and simplicity and is associated with Finland and its nature.
The cornflower symbolizes unity, cooperation, and harmony. The separated parts of the flower coming together reflect the idea of a coalition—bringing together different forces to achieve a common goal.
The party name is rendered in a strict and modern font, emphasizing its commitment to contemporary and pragmatic political approaches. The font’s straight and clear lines indicate determination and stability.
The dark blue color of the emblem symbolizes reliability, stability, and calmness. This color conveys a sense of dignity and professionalism and reflects the party’s aspiration for responsible and mature governance.
