Kent State University Logo

Kent State University LogoKent State University Logo PNG

In creating the logo for Kent State University, the designers reflected the rich cultural and historical heritage of the institution and its commitment to quality education. The emblem connects all elements of the KSU brand – from the official color palette to visual symbols.

Kent State University: Brand overview

Kent State University was established in 1910 for teacher training. For the first two years, it was known as Ohio State Normal College At Kent, then renamed to Kent State Normal School. It received its current name and university status in 1935. This sparked its development, expansion of educational programs, and construction of new academic buildings. KSU comprises eight campuses located in Northeast Ohio. The number of students has been steadily growing: in 2010, a record 41,365 students were reached. Some of them are part of the Golden Flashes’ sports teams competing in the NCAA.

Meaning and History

Kent State University Logo History

Kent State University has a system of visual symbols that enhance its recognition and help attract new students and faculty. Such identifiers include the seal and KSU logo. The latter can be used in official documents, promotional materials, and various events, supporting unity in the brand’s visual representation. It reflects the values of the institution.

Both the seal and emblem share a common element – a yellow sun. It was inspired by the Great Seal of the State of Ohio, which depicts a sunrise over Chillicothe. In the university’s identity, the bright rays symbolize the light of knowledge and wisdom, emphasizing the importance of higher education.

What is Kent State University?

Kent State University is an educational institution located in Northeast Ohio. It offers education in various fields, including healthcare, arts, business administration, aeronautics, digital sciences, and much more, with over 300 educational programs. The university is part of the University System of Ohio and conducts research in the R1 category. It has one main campus, seven regional ones, and three additional facilities: the Cleveland Urban Design Center, New York City Studio, and Florence Center.

1910 – today

Kent State University Logo

The modern KSU logo features its full name, divided into two lines. The top line is the blue phrase “KENT STATE,” and below it is the word “UNIVERSITY” in the same color. Both are made in the same thin serif font but differ in size: the second part of the inscription is much smaller than the first. Above them is a yellow semicircle with nine rays, which have both smooth and wavy shapes. The rising sun symbolizes new horizons, growth, and potential, emphasizing the active and inspiring nature of the learning process.

The Seal

Kent State University Seal Logo

The blue and gold seal of Kent State University reflects its history and heritage.

  1. The central circle features a triangular heraldic shield, roughly resembling the shape of the state of Ohio.
  2. Inside the shield is a sun with sixteen rays. It signifies that KSU belongs to the state (the sun is also present on the state seal) and represents enlightenment.
  3. Above is a bird – the chimney swift (Chaetura pelagica), often seen on the university grounds. It symbolizes leadership, as it is recognized for its speed in flight.

The circular seal’s frame appears as a wide ring with the inscriptions “KENT STATE UNIVERSITY,” “OHIO,” and “1910.” They use a unique retro font with irregular shapes. Parts of the text are separated by small triangular elements.

Font and Colors

Kent State University Emblem

While Garamond is KSU’s primary font, a modified version of it is used in the university’s logo. The serif font with sharp serifs looks dynamic and enhances the readability of the inscription despite the very narrow letter spacing in the top line.

Kent State University Symbol

Gold and blue are the university’s signature colors. They are featured in their seals and emblems, but the shades vary slightly. Gold is associated with positive emotions and the sun, while blue signifies seriousness and reliability.