Krispy Kreme Logo

Krispy Kreme LogoKrispy Kreme Logo PNG

Krispy Kreme: Brand overview

Founded: July 13, 1937
Founder: Vernon Rudolph
Headquarters:
Charlotte, North Carolina, U.S.
Website: krispykreme.com
Logo downloads:
Krispy Kreme is an American chain of coffee shops and a confectionery company engaged in the manufacture of sweet pastries, particularly several types of donuts. In addition, she sells drinks: non-alcoholic, iced, frozen (soft drinks), and hot. The time of its appearance is 1937. Founder – Vernon Rudolph. The author of the recipe is chef Joseph LeBeouf from New Orleans. The head office is located in Charlotte, North Carolina. The number of network power points is 1,400.

Meaning and History

Krispy Kreme Logo History

What is Krispy Cream?

Krispy Kreme is an American company that owns a chain of coffee shops of the same name that sells branded yeast donuts and several types of drinks. The brand has existed since 1937 when Vernon Rudolph opened a bakery and confectionery in Winston-Salem (North Carolina). Now the number of food outlets reaches 1,400, dispersed worldwide, and the main office is located in the city of Charlotte in the same state.

This cafeteria chain began by buying a recipe for donuts served by one of New Orleans’ floating establishments in the early 20th century. After obtaining the “formula” of sweet yeast products from Joseph LeBeouf, young entrepreneur, Vernon Rudolph eventually rented a building and launched a production shop. He sent the products to local convenience stores and also sold them himself.

But the young man did not come to such a decision right away – at first, he gained experience as a merchant, working in his uncle’s store with his brother Lewis Rudolph. This was in 1933. At the same time, among the offered assortment, there were also soft donuts in great demand among buyers. Noticing great interest in them, entrepreneurs decided to master this business, especially since their stores brought little income due to the Great Depression.

After moving to Nashville, Tennessee, an uncle and nephew opened The Krispy Kreme Donut Company. The products sold well, so their father and brother gradually joined them. However, a few years later, Vernon Rudolph decided to independently run a donut business and opened a company in the town of Winston-Salem (North Carolina). Benny Dinkins, a local architect, designed the sign. The first out-of-state bakery was opened two years later – in 1939. This was followed by a major expansion of the enterprise with the formation of a network of the same name, including foreign points of sale.

After going through a series of transformations (purchase, merger), the company again became public and, in 2021, was named Krispy Kreme Inc. But before that, a special activation in its activities was noted in the 70s of the last century. Naturally, at each new stage of development, the brand changed its logo. In general, he has four options for signage.

1937 – 1978

Krispy Kreme Logo 1937

At first, the confectionery company worked under a sign with a red and white image. It was the name of the company, handwritten in slight italics. The inscriptions are connected, with upper and lower underlining. There were two upper bands: they came from the letters “K” in each word separately. But the bottom line was the same: it started at the last “e,” turned to the left, and ended at the first character. The background for the phrase “Krispy Kreme” was an installation resembling the butterfly’s wings or the pages of an open book. Above it was a red oval with two white “K.” The glyphs looked like miniature men in crowns. They stood with their hand outstretched in front of them, holding a round doughnut.

1978 – 1991

Krispy Kreme Logo 1978

After the redesign, the logo became much simpler. The developers removed all the fine details and curls on the letters, and they were made printed. As a result, an emblem with slanted flowing sans-serif symbols was approved. But each word from the company’s name remained on its segment of the “wings” or “ship,” which resembled a double figure. Above it, in the middle, was an ellipse with two “K”s. Instead of crowns, miniature squares were visible above them. At the same time, the red and white colors were swapped: everything that used to be red became white and vice versa.

1991 – 2017

Krispy Kreme Logo 1991

After the activation of the brand, its visual identity was radically revised. The designers kept the geometric shape with a recess in the middle in the form of an open book but divided it into two parts. At the top, the phrase “Krispy Kreme” remains in the design that existed before 1978. That is, the text was handwritten, italic, with wide stripes of over and under underlining and curls at “s,” “y,” “r,” and “K.” Under the company’s name appeared the word “Doughnuts,” typed in small and thin white glyphs. It was placed on a dark green stripe that turned into a frame. There was a very large space between the characters, which facilitated readability.

2017 – today

Krispy Kreme Logo

The modern version of the logo is almost the same as the previous version. The main difference between them is in the lower part of the geometric figure. Previously, there was a wide green strip, but now it is halved, rounded, and occupies the central zone.

The key changes in the identity of Krispy Kreme concerned the font and color. In the first, third, and fourth logos, the style of the inscription is identical, while in the second, it is radically different from them. The same goes for the palette. During the modernization of the visual identity of the confectionery chain, the red and white colors were reversed, so over time, the white letters became red, and the background, on the contrary, was white.

Font and Colors

Krispy Kreme Symbol

The current logo for the name uses grotesque close to two types of fonts: one of them is Freehand 521, and the second is Lobster. The lower inscription is made with a typeface identical to Futura Bold (designed by Paul Renner). The corporate palette consists of a classic combination of red and white. In addition to them, there is also dark green.

Krispy Kreme color codes

Cadmium Green Hex color: #006939
RGB: 0 105 57
CMYK: 100 0 46 59
Pantone: PMS 7726 C
Fire Engine Red Hex color: #cc112c
RGB: 204 17 44
CMYK: 0 92 78 20
Pantone: PMS 185 C