LA Galaxy Logo

LA Galaxy LogoLA Galaxy Logo PNG

The heraldic shield, as a symbol of protecting the city’s sports interests, is the main element of the LA Galaxy logo, distinguished by brightness and a rich color palette. Gold and quasar are part of the city’s symbolism, referencing the state and club’s history.

LA Galaxy: Brand overview

Founded:June 15, 1994
Founder:Anschutz Entertainment Group
Los Angeles, California, U.S.

LA Galaxy is a soccer club based in Los Angeles, California. It’s one of the ten charter members of Major League Soccer, competing in the Western Conference. The team debuted in the league in 1996, although it was established two years earlier, in 1994. Philip Anschutz bought the franchise, which was transferred to Los Angeles. Currently, Anschutz Entertainment Group owns the controlling share.

The club’s name and its first brand identity were designed by Nike. According to designers, the word “galaxy” referred to a “galaxy of movie stars” since many Hollywood celebrities reside in Los Angeles. It was also a hint at the group of stars the team would become in the future. Since then, the concept has not undergone significant changes. Indeed, “Los Angeles Galaxy” is the only MLS club to retain its original Nike name.

Until 2007, the franchise’s color palette included white, gold-orange, turquoise, red, and black. The current official palette consists of navy blue, gold, and white. Its change was part of the rebranding when “Los Angeles Galaxy” signed a contract with the famous player David Beckham from Real Madrid.

Meaning and History

LA Galaxy Logo History

Since joining MLS in 1996, “Los Angeles Galaxy” has had three emblems. The logos from 1996 and 2003 didn’t differ much from each other. A radically different “Los Angeles Galaxy” logo appeared in 2007 on the initiative of General Manager Alexi Lalas.

What is LA Galaxy?

Los Angeles Galaxy is a professional soccer club from the USA based in Los Angeles, California. It’s a member of the Western Conference and participates in MLS. The team was organized in 1994 and began competing in 1996 as one of the ten representatives of the league. Its owner is Anschutz Entertainment Group, the principal shareholder.

1996 – 2002

LA Galaxy Logo 1996-2002

On the debut logo of “Los Angeles Galaxy,” a spiral galaxy was depicted. The “whirl” with a stylized black frame was meant to symbolize the noise of the metropolis and the intensity of the sport. The orange color symbolized sunny California. The team’s name was placed inside the whirl. The font reflected the Art Deco style, closely associated with the charming Golden Age of Hollywood. The light blue letters with serifs were trimmed with a white-black outline. The letters “L” and “A,” merged at the very lowest point, denoted the city of Los Angeles.

2003 – 2007

LA Galaxy Logo 2003-2007

In 2003, designers slightly modified the “Los Angeles Galaxy” logo. The blue circle around the twisted spirals disappeared, and the word “Galaxy” became bright green. Also, the shades of orange were changed: the galactic background behind the inscription became more saturated. The black abstract shield remained the same.

2007 – today

LA Galaxy Logo 2007-present

The new “Los Angeles Galaxy” logo was introduced in 2007 when David Beckham signed a contract with the club. It was adopted to match the high status of the new player. General Manager Alexi Lalas decided to conduct a partial rebranding, so he turned to SME Branding to develop a brand identity using the franchise’s official colors.

The central element of the LA Galaxy emblem is an English heraldic shield of a triangular shape. Its top part is cut at the corners by two inverted arches. At the top, a stylized four-pointed star is depicted on a dark blue background. It’s a quasar, an extremely luminous active galactic nucleus. It can be found on the seal of Los Angeles County of 1957 and the city’s flag.

Below the star, the capitalized abbreviation “LA” is placed. White letters are framed by light gray contours. The lower part of the shield is adorned with a wide horizontal gold ribbon containing the black inscription “Galaxy.” The ribbon is as gold as the contour around the logo. This color is a nod to the stars, the history of the soccer club, and “The Golden State” – a popular designation for California. The team’s name is executed in a chopped font. Despite the absence of gradients, the logo has a 3D effect due to the alternation of shades.

LA Galaxy: Interesting Facts

LA Galaxy is a successful Major League Soccer (MLS) soccer team that’s been around since the league started.

  1.  Early Days: They were one of the first ten teams when MLS began in 1996, helping to start professional soccer in the U.S.
  2.  Winning a Lot: They’ve won the MLS Cup five times (2002, 2005, 2011, 2012, 2014), which shows they’re good at soccer.
  3.  Famous Players: Big soccer stars like David Beckham, Zlatan Ibrahimović, and Landon Donovan have played for LA Galaxy, making the team famous worldwide.
  4.  Beckham’s Big Move: David Beckham joined the team in 2007, which was a huge deal. He was one of the first famous players to play in MLS, making more people pay attention to soccer in the U.S.
  5.  Where They Play: The team plays home games at Dignity Health Sports Park in Carson, California. It’s a soccer stadium and one of the country’s best places to watch a game.
  6.  Fans Who Love Them: Some fans, like the Angel City Brigade and LA Riot Squad, support the team and make games fun with cheers and banners.
  7.  Leading the Way: They were the first team in MLS to win five championships, which shows they’re among the best teams.
  8.  Landon Donovan: He’s among the best American soccer players ever. He played a lot for the LA Galaxy, setting records for goals and assists.
  9.  Training Young Players: They have a great program for training young players, with some of these kids growing up to play for the Galaxy and other teams.
  10. Big Rivalry: They have a big rivalry with LAFC, called “El Tráfico.” The games between these two teams from Los Angeles are always exciting, and many people come to watch.

LA Galaxy has helped make soccer popular in the United States with many wins, famous players, and participation in the soccer community.

Font and Colors

LA Galaxy symbol

All three logos of the “Los Angeles Galaxy” club are dedicated to a cosmic theme. The first two versions, used from 1996 to 2007, contained an abstract depiction of a galaxy in the form of an orange spiral. After the redesign, the main hint of space became a large multicolored star with four rays. And not just any star, but a super bright quasar located in the center of each active galaxy. So, while the shape and style were modernized, the meaning remained the same.

Apparently, the font of the inscription “LA GALAXY” was developed by the designers of the SME Branding studio, which was involved in creating the logo for the soccer club. They made it simple yet very stylish. It’s a minimalist grotesque with clearly defined lines and pronounced geometry. Interestingly, the letter “A” is written differently in the words “LA” and “GALAXY.” The abbreviation “A” has a rounded top and a shortened horizontal stroke.

LA Galaxy emblem

The color palette of the drawing corresponds to the club’s palette, which includes white, gold, and dark blue. However, the creators of the emblem supplemented this combination with two new shades of yellow and blue and added a small silver contour around the abbreviated city name.

LA Galaxy color codes

Dark SapphireHex color:#00245d
RGB:0 36 93
CMYK:100 61 0 64
Pantone:PMS 2757 C
Medium Persian BlueHex color:#0065a4
RGB:0 101 164
CMYK:100 38 0 36
Pantone:PMS 7691 C
YellowHex color:#ffd200
RGB:255 210 0
CMYK:0 18 100 0
Pantone:PMS 109 C