Lambretta Logo PNG
The Lambretta emblem seems to fly down the road at speed, easily coping with the load it bears. The emblem guarantees the safety of the company’s technology and ease of handling for any driver.
The Lambretta story began with Ferdinando Innocenti, who built a steel tube business in the 1920s and moved production to Lambrate, Milan, in 1931. The factory grew to about 6,000 workers before being destroyed during World War II.
In 1945, instead of restoring steel output, Innocenti shifted to transport. Engineer Pierluigi Torre developed a compact scooter, influenced in part by American Cushman models used during the war.
In October 1947, the first model, A, later M, entered production. It used a 123 cc two-stroke engine and weighed about 72 kg. Around 9,669 units were produced in the first year. The main rival was Piaggio with its Vespa, launched in 1946.
During the 1950s, production expanded through licenses in Germany, Spain, France, Brazil, Colombia, and Argentina. The British postal service also used models, while Montgomery Ward sold Li125 under the Riverside name.
In 1962, the TV 175 Series 3 introduced a disc brake as standard. Later, the GP model reached 198 cc and speeds above 100 km/h.
In 1960s Britain, Lambretta became part of mod culture, alongside Vespa, with customized scooters featured in music and film, including The Who’s Quadrophenia.
By the late 1960s, demand declined as small cars became more accessible. British Leyland Motor Corporation acquired Innocenti and shifted focus to cars like the Mini. In 1972, the Lambrate factory closed.
Production continued abroad. In India, Scooters India Limited manufactured Lambrettas until 1998, while in Spain, Serveta operated until 1989.
In 1997, Lambretta Clothing launched in the UK. Innocenti S.A. holds the rights to the name. In 2018, new scooters were introduced, based on updated engineering rather than the original production lines.
Meaning and History
Lambretta scooters feature a stylish logo with the brand name. It comes from the name of the river Lambro, which flows through the factory in Milan.
Non-standard fonts look dynamic but are difficult to read. For example, the letter “L” can easily be confused with a capital “I,” and a doubled “t” can be mistaken for a double “l.” All because of the long lines on the edges of the inscription. The first one is a continuation of the horizontal stroke of the letter “L.” The second follows the strokes of the “tt.” Some emblems have four stripes – two at the top and two at the bottom.
What is Lambretta?
Lambretta is the name of a line of scooters produced by the Italian company Innocenti. The brand was founded in 1947 and ceased operations in 1972. The factory equipment was bought in bulk by SIL (Scooters India Limited) to manufacture its three-wheeler Lambro (known as Vikram in the domestic market).
Strong serifs complement the original typography. Notably, there are no oval or semi-circular details in the word; rectangles, squares, and polygons dominate the design.
In addition, there was another logo in the brand’s history with an elegant, completely unreadable inscription: “Lambretta.” The lowercase letters with serifs are merged with two horizontal lines extending from the stylized letter “L.” But the “L” was here only formally; it had been so altered that the word became a mystery.
Font and Colors
The Lambretta logo does not have a rich color scheme. It has several versions with a different palette. And in each of them, there are only two colors. The red-and-white version is considered the main one. The additional one is black-and-white.