Lambretta Logo PNG
The Lambretta emblem seems to fly down the road at speed, easily coping with the load it bears. The emblem guarantees the safety of the company’s technology and makes it easy for any driver to handle.
The Lambretta story began with Ferdinando Innocenti, who built a steel tube business in the 1920s and moved production to Lambrate, Milan, in 1931. The factory grew to about 6,000 workers before World War II destroyed it.
In 1945, instead of restoring steel output, Innocenti shifted to transport. Engineer Pierluigi Torre developed a compact scooter, partly influenced by American Cushman models used during the war.
In October 1947, the first model A (later M) entered production. It used a 123 cc two-stroke engine and weighed about 72 kg. The company produced around 9,669 units in the first year. Piaggio’s Vespa, launched in 1946, was the main rival.
During the 1950s, production expanded through licenses in Germany, Spain, France, Brazil, Colombia, and Argentina. The British postal service also used models, while Montgomery Ward sold the Li125 under the Riverside name.
In 1962, the TV 175 Series 3 introduced a disc brake as standard. Later, the GP model reached 198 cc and speeds above 100 km/h.
In 1960s Britain, Lambretta became part of mod culture, alongside Vespa, with customized scooters featured in music and film, including The Who’s Quadrophenia.
By the late 1960s, demand declined as small cars became more accessible. British Leyland Motor Corporation acquired Innocenti and shifted focus to cars like the Mini. In 1972, the Lambretta factory closed.
Production continued abroad. In India, Scooters India Limited manufactured Lambrettas until 1998, while in Spain, Serveta operated until 1989.
In 1997, Lambretta Clothing launched in the UK. Innocenti S.A. holds the rights to the name. In 2018, Innocenti introduced new scooters based on updated engineering rather than the original production lines.
Meaning and History
Lambretta scooters feature a stylish logo with the brand name. It comes from the name of the river Lambro, which flows through the factory in Milan.
Non-standard fonts look dynamic but are difficult to read. For example, the letter “L” can easily be confused with a capital “I,” and a doubled “t” can be mistaken for a double “l.” All because of the long lines on the edges of the inscription. The first continues the horizontal stroke of the letter “L.” The second follows the strokes of the “tt.” Some emblems have four stripes – two at the top and two at the bottom.
What is Lambretta?
Lambretta is a line of scooters produced by the Italian company Innocenti. The brand was founded in 1947 and ceased operations in 1972. SIL (Scooters India Limited) bought the factory equipment in bulk to manufacture its three-wheeler Lambro (known as Vikram in the domestic market).
Strong serifs complement the original typography. Notably, the word has no oval or semi-circular details; rectangles, squares, and polygons dominate the design.
Another logo in the brand’s history featured an elegant, completely unreadable inscription: “Lambretta.” The lowercase letters with serifs are merged with two horizontal lines extending from the stylized letter “L.” But the “L” was only formal; it was so altered that the word became a mystery.
Font and Colors
The Lambretta logo does not have a rich color scheme. It has several versions with a different palette. Each version uses only two colors. The red-and-white version is considered the main one. The additional one is black-and-white.