Lambretta is a legendary scooter brand from Italy. Its history began in the 1920s when Ferdinando Innocenti opened a steel pipe factory. In 1942, the businessman was forced to change direction. He decided to mobilize the country’s population during the Second World War, so he started producing inexpensive two-wheeled vehicles.
Meaning and History
Lambretta scooters are decorated with a stylish logo, which depicts the name of the brand. It is derived from the name of the Lambro River, which flows through the factory in Milan.
Custom typefaces look dynamic but are difficult to read. For example, “L” can be easily confused with a capital “I” and a doubled “t” with a double “l.” All because of the long lines along the edges of the lettering. The first is a continuation of the horizontal stroke of the letter “L.” The second one follows the dashes “tt.” Some emblems have four stripes – two at the top and two at the bottom.
Strong serifs complement the original typography. It is noteworthy that the word does not contain a single oval or semicircular detail: rectangles, squares, and polygons prevail in the design.
Also, there was another logo in the brand’s history – with an elegant and completely unreadable inscription “Lambretta.” Lowercase sans serifs merged with two horizontal lines that emerged from the stylized “L.” But the “L” was there only formally – it was so changed that the word turned into a puzzle.
Font and Colors of the Emblem
The Lambretta logo does not have a rich color scheme. She has several versions with different palettes. And in each of them, there are only two colors. The red and white version is considered the main one. Optional – black and white.