Suzuki Logo PNG
The Suzuki logo is a zigzag of roads that represents the brand’s cars. The emblem represents hardy, strong cars that can handle heavy loads and always arrive first.
Suzuki is an international transportation corporation that specializes in manufacturing a wide range of wheeled vehicles. Its range includes cars, ATVs, motorcycles, wheelchairs, and more. The company’s full name is Suzuki Motor Corporation. It has been operating in the specialized market since 1909, when industrialist Michio Suzuki founded it. Its head office is in Minami-ku (Hamamatsu). The company has 35 plants in 23 countries and 133 distribution centers in 192 countries. In car sales, the corporation ranks among the top ten worldwide. By motorcycle sales, it ranks third in Japan.
Meaning and History
At first, in the small village of Hamamatsu, entrepreneur Michio Suzuki founded a company to produce weaving machines and called it Suzuki Loom Works. To expand his already successful business, the entrepreneur decided to focus on passenger car production. But World War II prevented him from carrying out this plan, and he pursued it later.
The plant was also widely known for its two-stroke engines, which it produced for motorcycles and cars. After the war, it switched to producing motorized bicycles based on them. Motorcycles then entered the arsenal, bringing the company widespread fame. It then moved on to producing four-stroke engines, cars, and racing cars. Despite this, Suzuki’s automobile division did not appear until 1961. Today, its logo is well-known in all key markets. Overall, the company has two logos.
1909 – 1958
The debut logo combined graphics and text. The developers proposed the capital letter “S” as an eagle. To form the right letter, they mirrored the bird, like on playing cards. In the upper part, the eagle’s head sat on the left and faced left. In the lower part, by contrast, it looked right and sat on the right side. The neck’s curve resembled a fragment of the letter “S.” The raised wing added to the bird’s resemblance to the letter. The upper and lower segments of the initial symbol from the company’s name appeared in the wing’s line.
The wing consisted of three stripes with pointed ends and one triangular element shaped like a boomerang. A sharp protrusion at the end of the beak gave the emblem a formidable appearance. The eagle’s focused gaze also indicated the organization’s purposefulness. In the center, the two main figures were separated by the word “Suzuki”. It was horizontal, written in broad capital letters, tightly spaced on a line. The font was simple, clean, sans-serif, and typed.
1958 – today
In 1958, the corporation abandoned the black-and-white logo and opted for a colored one. As the main tone, it used red to color the graphic sign, the symbol “S.” This time, there is no eagle, so you can immediately guess the first letter of the company name. The authors left it angular, defined by the sharp beak and the curve of the wing. By design, the graphic sign now resembles a rhombus. From top to bottom, it has smooth deflections, and the inner parts are decorated with rounded areas where the feather tips once were.
Management expanded the Suzuki name and moved it outside the badge so that, in the modern format, it occupies most of the logo. The text is in the same font as before, smooth, geometrically even, wide, simple, chopped. The only difference from the previous version is that it is blue instead of black.
Font and Colors
From the very beginning, the automobile company’s logo was based on its name. Moreover, the designers used the letter “S” as the pictogram, initially depicting it as a powerful, impetuous, and formidable bird.
To express its individuality, the car company chose the Neue Helvetica Pro 93 Extended Black font. Max Miedinger developed it in collaboration with Edward Hoffmann.
The brand palette is simple, with a limited range of colors. In the first variant, the logo is black and white; in the second variant, it is red and blue.