Suzuki Logo PNG
The Suzuki logo is the zigzags of roads, which successfully overcome the cars of this brand. The emblem belongs to hardy, strong cars that are not afraid of heavy loads and always arrive at the destination first.
Suzuki: Brand overview
Suzuki is an international transportation corporation that specializes in manufacturing a wide range of wheeled vehicles. Its range includes various types of cars, ATVs, motorcycles, wheelchairs, and more. The full name of the company is Suzuki Motor Corporation. It has been operating in the specialized market since 1909, when industrialist Michio Suzuki founded it. The head office is located in the city of Minami-ku (Hamamatsu). The company’s structure includes 35 plants in 23 countries and 133 distribution centers operating in 192 countries. In terms of car sales, the corporation is among the top ten in the world. By motorcycle sales, it ranks third in the Japanese market.
Meaning and History
At first, in the small village of Hamamatsu, entrepreneur Michio Suzuki opened a company for the production of weaving machines, calling it Suzuki Loom Works. To expand his already successful business, the entrepreneur decided to focus on passenger car production. But World War II prevented him from realizing this plan, and he moved on to them later.
In addition, the plant was widely known for its two-stroke engines, which were produced for motorcycles and cars. After the war, it switched to producing motorized bicycles based on them. Motorcycles then entered the arsenal, bringing the company widespread fame. It then moved on to producing four-stroke engines, cars, and racing cars. Despite this, Suzuki’s automobile division did not appear until 1961. Today, its logo is well-known in all key markets. Overall, the company has two logos.
1909 – 1958
The debut logo was a combination of graphics and text. The developers proposed the capital letter “S” in the form of an eagle. To form the right letter, the bird was placed in a mirror image, like on playing cards. In the upper part, the eagle’s head was on the left side and was turned to the left. In the lower part, by contrast, it looked to the right and was placed on the right side. The curve of the neck resembled a fragment of the letter “S.” The wing raised upward, adding to the bird’s resemblance to the letter. The upper and lower segments of the initial symbol from the company’s name could be seen in the line of the wing.
The wing consisted of three stripes with pointed ends and one triangular element in the shape of a boomerang. At the end of the beak was a sharp protrusion, which gave the emblem a formidable appearance. The eagle’s focused gaze also indicated the organization’s purposefulness. In the center, the two main figures were separated by the word “Suzuki”. It was in a horizontal position and written in broad capital letters, tightly spaced on a line. The font was simple, typed, clean, sans serif.
1958 – today
In 1958, the corporation abandoned the black-and-white logo and opted for a colored one. As the main tone, it used red to color the graphic sign, the symbol “S.” This time, there is no eagle, so you can immediately guess the first letter of the company name. The authors left it angular, defined by the sharp beak and the curve of the wing. By design, the graphic sign now resembles a rhombus. From top to bottom, it has smooth deflections, and the inner parts are decorated with rounded areas where the tops of the feathers used to be.
Management enlarged the Suzuki name and moved it outside the badge so that, in the modern format, it takes up most of the logo. The text is in the same font as before, smooth, geometrically even, wide, simple, chopped. The only difference from the previous version is the blue color that is used instead of black.
Font and Colors
From the very beginning, the automobile company’s logo was based on its name. Moreover, the designers used the letter “S” as the pictogram, initially depicting it as a powerful, impetuous, and formidable bird.
As an inscription to express its individuality, the car company chose the Neue Helvetica Pro 93 Extended Black font. Max Miedinger developed it in collaboration with Edward Hoffmann.
The brand palette is simple, with a limited number of colors. In the first variant, the logo is black and white; in the second variant, it is red and blue.